Copywriting.. the most valuable skill you can have?

37 replies
Got a bit of time to post today & wanted to see what others say.

The more I learn about copy, the deeper I get into it, the more and more I'm realizing how powerful it is. Not just copy. But the mindset of always trying to innovate with your words.

I now carry my swipe file with me everywhere I go for "entertainment". Like this weekend I'm going to a bachelor party for 2 days and will bring my swipe file with me. Its weird I know but its becoming attached to my body now.

This is what appeals to me so much. Call me evil it doesn't matter. But I genuinely get off on "experimenting" with peoples minds. So much so that I wind up testing copy in places you would never expect.

I made a thread a while ago about putting good copy on your dating profiles if you're single.

Back then I wasn't really sure what I was doing. I just changed my copy, got a few responses, went on a date, thought it was cool. Prior to that I NEVER had a woman initiate contact.

Then I stopped using dating sites for a few months. Mainly due to a lack of time.

Well now since my writing has gotten better, I figured "lets try changing my POF profile again!" Dying to see what type of response I can trigger.

This time I take it more seriously. I actually check out my male competitors, I see that ALL OF THEM write about **themselves** in the "about me" section.

And their profiles are so boring its unbelievable. Stuff like "Well, what can I really say about myself? This is hard... blah blah blah!"

So I sit down and tell myself "I'm not writing a profile like that, I'm writing a story, a cocky, funny, weird story.. that has NOTHING to do with me, something that WOMEN CAN RELATE TO".

All I cared about was being DIFFERENT & RELATING to my audience.

Now granted, copy can always be improved. But what blew my mind is in less than 48 hours, I got 12 messages, and 17 girls in the "meet me" area of POF who said they'd like to meet me.

I am now logging in every few hours and there is another message, or another girl saying they want to meet me. The numbers keep climbing. I have girls messaging me and saying "thats the best profile I've ever seen before!"

With a regular description of myself, this would NOT happen. The only reason its happening is I wrote something extremely confident, funny, weird, and NEW. It is DIFFERENT. In copywriting I think weird/different goes a loooong way.

Anyway, wasn't going to do this, but heres my profile: (ps, the only thing I technically "stole" was my name, I'm bad with names, but everything else is original)

IAMNAMELESS Bodybuilding-nutrition/Psychology/Marketing/C

COPYWRITING WORKS FOR EVERYTHING, PERIOD.

ps. dont make fun of my pictures or I will hunt you down! =]
#copywriting #skill #valuable
  • ...Red those pics blimey, surely you got have used photoshop ....(lol)

    Seriously,

    Great copy which does exactly what the ladies love, you're being funny, a touch cocky and gently teasing them.

    The only thing that might happen after a few hot dates is, you'll end up walking like a lobster (too much shagging...)

    But a very happy lobster.

    Steve
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  • Profile picture of the author Mark Pescetti
    I've actually been hired to write dating copy before.

    One guy, a millionaire, paid me to interview and coach on how to talk with women.

    To say he was awkward would be be an understatement.

    However...

    He had a lot of really interesting aspects to his life experience and personality that I was able to eventually get out of him.

    He paid me a large some upfront, plus $1,000 for every date he got from my efforts.

    He was/is a mathematician. He believed that finding love was a numbers game.

    So he wanted to go on as many dates as possible.

    I did some craigslist ads and a POF ad.

    Within a week, he had 10 dates set up.

    Fantastic for me... because that was $10,000 in my pocket.

    Unfortunately, by the 5th date, he met a woman as socially clumsy as him and fell in love.

    I cried.

    mark
    Signature

    Do you want a 9 figure copywriter and biz owner to Write With You? I'll work with you, on zoom, to help write your copy or client copy... while you learn from one of the few copywriters to legit hit 9 figures in gross sales! Discover More

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  • Now, now mark - results are the thing, not the money.

    Tell you what though - it would be a great copywriting "niche" to explore.

    Steve
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    • Profile picture of the author Mark Pescetti
      Originally Posted by Steve The Copywriter View Post

      Now, now mark - results are the thing, not the money.

      Tell you what though - it would be a great copywriting "niche" to explore.

      Steve
      I did have a website up for a while and positioned myself as a "dating coach."

      It was basically just a front for the copywriting aspect of my services.

      I made some good money.

      I also had some pretty disgusting interactions.

      Plenty of men just wanted to get laid as much as possible...

      ...and we're willing to pay me good money to PIMP them out.

      Actually...

      My wife made me quit.
      Signature

      Do you want a 9 figure copywriter and biz owner to Write With You? I'll work with you, on zoom, to help write your copy or client copy... while you learn from one of the few copywriters to legit hit 9 figures in gross sales! Discover More

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      • Originally Posted by Mark Pescetti View Post

        I did have a website up for a while and positioned myself as a "dating coach."

        It was basically just a front for the copywriting aspect of my services.

        I made some good money.

        I also had some pretty disgusting interactions.

        Plenty of men just wanted to get laid as much as possible...

        ...and we're willing to pay me good money to PIMP them out.

        Actually...

        My wife made me quit.

        Mark, could you persuade her to let you write Ads for the ladies?


        Steve
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  • ...and suddenly the elite copywriters from the forum are now setting up websites promoting this rather unique and much wanted service.
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  • Profile picture of the author copyassassin
    before i was married I used this CL ad with success. please swipe it as I don't need it anymore. I have another version (which if somebody requests in the thread, I'll post it here)


    Title:

    "If YOU don't want a 2nd date with me, I'll Give $30"


    Body:

    Dating sucks. Sure it is fun and exciting at times, but it is soooo time consuming.

    So here's my deal: If *YOU* don't want a 2nd date with me, I'll give $30.

    I don't want to waste your time. It's precious! So if you don't like my vibe, I'll compensate you for your wasted time.

    Of course, I'm betting there will be a second date.

    Why?

    #1 I'm funny. Well, at the very least you make fun of me, which will be funny.

    #2 I'm smart. I scored a 33 on my IQ test. OK, see #1.

    #3 I'm educated. For what it's worth I have three college degrees. Although, me thinks college is waaaaaaaay overrated.

    #4 I work. Yep, I've got me a J.O.B. kinda.I'm self-employed and have been for 5 years. The Man ain't gonna step on my throat.

    #5 I'm creative. I design marketing plans for clients, plus I imitate modern art like nobodys business.

    #6. I'm sexy.. Ok, not Brad Pitt sexy, but definitely in the league of steve carell sexy. I'll send you a pic if you reply, provided you aren't a Russian model. No photoshop, No airbrushing.

    7# I'm fun. I've got this disorder called ADD. The means we gotta have fun things to keep my brain interested: movies, concerts, traveling, yoga, surfing, looks for massages.

    8# I'm fit. Just yesterday I walked about .235 miles to Starbucks. Seriously. I could of taken the car, but being a fit and "green" person, I walked. I even take the groceries out myself when they ask if I need help. I'm always trying to build my muscles. And sometimes at the Yard House I order the huge ass beer just to work out my bi-ceps.

    9# I'm sensitive. I cried watching "Wedding Crashers". The funeral part. Damn that was fuuuny!

    10# I'm a hugger. Yep, proud to admit it! It might not be manily, but cuddling sure is great!

    So, I challenge you. Test me out. And if you don't like what you see, hey, you'll be $30 richer!

    I dare you!
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    The Most Bad-Ass Tax Reduction Strategist for Internet Marketers who HATE paying taxes. See my happy clients

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  • Profile picture of the author RedShifted
    This thread is already making me laugh. You guys are awesome.

    I don't care if people want to set up services for this, they WOULD help a ton of people so its a brilliant idea. I thought about doing it myself, but don't have the time.

    Here was a message I just sent to a girl, got a response in less than 2 minutes:



    Not sure when you looked at my profile but POF swears it happened.

    So I checked my inbox, knowing there was no new messages.. but still had to see if you messaged me. Well, its been 3 hours now and I still can't find it!

    Eventually I got confused and contacted the admin of POF. I told him his message feature isn't working and I'm losing messages. Losing messages from beautiful girls like you. You know what he told me? The nerve of this guy. He said its possible that you never messaged me in the first place.

    Please tell me it isn't so!

    My heart is broken and I don't even know who you are.





    I can't believe how fast girls respond to stuff like this, unbelievable. I also feel like I'm exploiting women a little bit so I won't post any more of my personal messages.

    If there is one thing I learned from this experience so far, its that women LOVE to be humored. They don't even care if you lie to them either. Like my above message.

    Blows my mind.

    -Red
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    • Profile picture of the author angiecolee
      Originally Posted by RedShifted View Post


      Not sure when you looked at my profile but POF swears it happened.

      So I checked my inbox, knowing there was no new messages.. but still had to see if you messaged me. Well, its been 3 hours now and I still can't find it!

      Eventually I got confused and contacted the admin of POF. I told him his message feature isn't working and I'm losing messages. Losing messages from beautiful girls like you. You know what he told me? The nerve of this guy. He said its possible that you never messaged me in the first place.

      Please tell me it isn't so!

      My heart is broken and I don't even know who you are.





      I can't believe how fast girls respond to stuff like this, unbelievable. I also feel like I'm exploiting women a little bit so I won't post any more of my personal messages.

      If there is one thing I learned from this experience so far, its that women LOVE to be humored. They don't even care if you lie to them either. Like my above message.

      Blows my mind.

      -Red
      Oh lord that was so corny I could die laughing. I'm glad it worked though - some women definitely eat that stuff up. Good luck out there...sounds like you're doing great!
      Signature

      Aspiring copywriters: if you need 1:1 advice from an experienced copy chief, head over to my Phone a Friend page.

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  • Profile picture of the author laurencewins
    Lies that have humour are great because they don't hurt anyone and you're using your marketing knowledge as in a USP to sell yourself.
    Every guy can BS his way through those sites but only the smart ones know how to do a genuine, yet different intro that has the ladies running TO you instead of AWAY from you.
    Well done to all.
    Signature

    Cheers, Laurence.
    Writer/Editor/Proofreader.

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    • Profile picture of the author ewenmack
      Red, get a few more of those chick magnets going
      and you'll be able to package them up to the dateless guys on POF and other places.

      I mean they would rather copy, paste, send and get dates,
      rather than "learn" from other methods.

      I see a gap in the market for it.
      if positioned the right way.

      Best,
      Ewen
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  • Profile picture of the author Kneesmith
    Interesting thread, I have just begun to study the art of copywriting myself.

    I truly do believe that in order to make it big in the world of IM, a good understanding of copywriting and salesmanship goes a long way.

    In essence copywriting is communication in a fun and interesting way.

    If you can not write a few words that anyone will want to read, how can you expect to make it selling any sort of product online?

    Never thought about using add copy to make dating profiles. This thread also made me think about testing "copy" in real life scenarios.

    Far out stuff man, I dig it
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  • Profile picture of the author CopyMonster
    Good stuff Red.

    For me, copy is first and foremost, good clear communication. And I guess from a purist's point of view, that's all it needs to be.

    Dunno if he was the first, but Prince of Print Halbert wrote a mean personal ad in his day.

    Halbert Personal Ad
    Signature
    Scary good...
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  • Profile picture of the author abbey sha
    Thanks for giving your information.
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  • Profile picture of the author Jerome Y
    This is definitely the best skill that anyone can have. Without a doubt.

    It really helps to be able to write and not have to outsource it, saves me money But the skill of being able to compel someone with words alone is a great tool that anyone should try to accquire. I guess it's our fortune that many people don't see the value in it, more jobs for us
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  • Profile picture of the author Rezbi
    Picture this...

    You're walking down the street, minding your own business.

    Head down, you're lost in thought.

    Next thing you know, you've been jumped on by several thugs intent on beating your thick skull to a pulp.

    I'll bet the last thing you'll be thinking is how your copywriting saved you from a beating.

    You might think, if you know me, "Wish I'd gone to Rezbi and learned how to defend myself."

    It's all relative.
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  • Profile picture of the author andrewkar
    I now carry my swipe file with me everywhere I go for "entertainment". Like this weekend I'm going to a bachelor party for 2 days and will bring my swipe file with me. Its weird I know but its becoming attached to my body now.
    Hey RedShifted,

    Have you been reading Dick Marcinko?!


    Anyway, this is great topic!

    I love this kind of little snaky, manipulative stuffs...

    BTW RedShifted, keep doing good work! (whatever you doing gym, trx, cross fit, etc.)
    Signature
    Do what you want to do!
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    • Profile picture of the author Mark Andrews
      Banned
      I guess I could throw down
      the gauntlet for a bit of fun
      and get one of you clowns
      to write a dating ad for me.

      Don't all jump in at once.


      Mark Andrews
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      • Profile picture of the author Rezbi
        Originally Posted by Mark Andrews View Post

        I guess I could throw down
        the gauntlet for a bit of fun
        and get one of you clowns
        to write a dating ad for me.

        Don't all jump in at once.


        Mark Andrews
        Why don't you write one for us and show us clowns how it's done?

        Meanwhile, I'll be down the road beating some hoody wideboys to a pulp.
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        • Profile picture of the author Mark Andrews
          Banned
          Originally Posted by Rezbi View Post

          Meanwhile, I'll be down the road beating some hoody wideboys to a pulp.
          Typical English talk.

          If this preoccupies your mind to this extent you have a problem Rezbi.

          Move.

          In the Isle of Skye we have no need to communicate in such a manner.

          Far more chilled out.


          Mark Andrews
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  • Profile picture of the author The Real Deal
    Originally Posted by RedShifted View Post

    Now granted, copy can always be improved. But what blew my mind is in less than 48 hours, I got 12 messages, and 17 girls in the "meet me" area of POF who said they'd like to meet me.

    I am now logging in every few hours and there is another message, or another girl saying they want to meet me. The numbers keep climbing. I have girls messaging me and saying "thats the best profile I've ever seen before!"

    With a regular description of myself, this would NOT happen. The only reason its happening is I wrote something extremely confident, funny, weird, and NEW. It is DIFFERENT. In copywriting I think weird/different goes a loooong way.

    Anyway, wasn't going to do this, but heres my profile: (ps, the only thing I technically "stole" was my name, I'm bad with names, but everything else is original)

    IAMNAMELESS Bodybuilding-nutrition/Psychology/Marketing/C

    COPYWRITING WORKS FOR EVERYTHING, PERIOD.

    ps. dont make fun of my pictures or I will hunt you down! =]
    That was awesome man!

    I almost wanted to "click the message button" myself, and I'm straight as an arrow!!

    If my wife ever leaves me I'm using your copy!

    BTW, don't ever try to sell me something because I will probably end up buying it! :confused::p
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  • What on earth is that heap of metal doing spoiling the breathtaking landscape, in my spiritual home, the achingly beautiful Isle of Skye?

    Surely it's not Mr McAndrews masquerading as a Scot trying to drum up business from the locals?
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    • Profile picture of the author Mark Andrews
      Banned
      Originally Posted by Steve The Copywriter View Post

      What on earth is that heap of metal doing spoiling the breathtaking landscape, in my spiritual home, the achingly beautiful Isle of Sky?

      Surely it's not Mr McAndrews masquerading as a Scot trying to drum up business from the locals?
      That 'heap of metal' you cheeky old sod is my home you're talking about Steve.

      Isn't she lovely? I love her to bits. Do you like the green? Hand painted it myself with a 4" brush and some cheap gloss paint from Trago Mill's in Cornwall.

      She's called Tom btw. The most reliable old LDV Convoy on the west coast.

      Aye, 'tis rather beautiful here. Been here for a week now. Eying up the local ladies with a view to having my wicked way with one of them ('tis right bugger, no luck so far).

      Well... the other day I did clap eyes on this one red headed beauty, tall, slim, flashing green eyes with a gorgeous smile and lovely tatties on her and on account of the weather being especially inclement as she stood behind the till at the Coop supermarket, I looked her in the eye and said fast unto her...

      "Tickle yer ass with'a feather?"

      Of course she looked a little baffled at me not quite sure whether she'd heard me right.

      "Pardon?"

      Well, I couldn't resist so I said it again only ever so slightly slower...

      "I said, tickle yer ass with'a feather?" (In my deep Cornish accent).

      Confusion crossed her face a second time so I repeated myself much slower and said...

      "Par-tic-u-lar-ly nasty weather?" And nodded in the direction of the window. She visibly blushed obviously thinking something else entirely lol.

      Been back there twice since and each time she's given me this knowing look, half smile, half, I could wring your neck kind of look on her face lol. I'll probably buy her £5 worth of lottery tickets later, give them to her and tell her I hope she becomes a millionaire - should get me in her good books.

      All good fun Steve, all good fun.

      Today, I'm just chilling out. Wind is still howling, raining again now so decided to stay on site in my long johns catching up on some work.

      Time for another cup of tea I think.

      Mind you, there was that lass at Glenbrittle, she was rather tasty too. But that story will have to wait for another day.

      Top of the day to you, you southern softy you.


      McAndrews
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  • Next time you bump into the ravishing redhead lass, whisk her off the local pub and buy her a Talisker (the Isle of Skye's only single malt whisky).

    Btw - if you need any help getting a date with her - we'll all try and write you a pitch.

    "Ode to the scottish beauty..."

    Have fun,


    Steve
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    • Profile picture of the author Mark Andrews
      Banned
      I was actually outside the Talisker Distillery http://www.malts.com/taliskerwhisky/index.html about 3 or 4 days back Steve. Shed loads of tourists going through the front door so I gave it a miss and drove past on up the hill behind.

      The golden nectar has never been my tipple of choice anyway. In my opinion a bloody awful drink. Now, if they'd been making vodka in there, I'd have jumped in quick as a flash.

      As for a pub they seem a bit thin on the ground here for some odd reason. I've only come across one real inn on the island so far. Plenty of small hotel bars to pick from but they've never really attracted me and at £4 a pint, I'd rather buy a bottle of red for the same money, sit in the van, whack some music on and talk to myself for company.

      Other day, bored to tears, I tried having another argument with myself speaking in 3 different accents (Cornish, Brummy and Cockney). In the end I got so lost in the insults I was calling myself in these 3 different accents whilst trying to make some kind of coherent sense, I just about pissed myself from laughing 'til the tears were rolling down my face.

      Hmmm maybe I do need a bird.


      McAndrews
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  • Profile picture of the author wladimir
    Originality / uniqueness is a very important factor. Some people think being original = weird and that's a big mistake. As a matter of fact where I live I know tons of people trying to copy rasta and metal clothing styles so they could be popular in the society and that frightens me sometimes.
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  • @McAndrews, yes there is a shortage of good pubs on the Island, but there are a few. You'll find them as you tour around.

    Got to admit, although Skye is one of my favourite places on the planet, Talisker is my least favourite brew.


    Steve
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    • Profile picture of the author Mark Andrews
      Banned
      Originally Posted by Steve The Copywriter View Post

      @McAndrews

      Steve
      If you call me Muck Andrews once more!
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  • Profile picture of the author dlkiefer
    RedShifted,

    I hope to goodness you are now thinking of turning this unique way of getting women to your inbox into an AMAZING business opportunity... WOW... you need to create an ebook about what you did and market it on Clickbank or where ever... Heck, even I would want to market that puppy!!!

    You can even offer writing copy for guys who can't seem to get the women to their inbox!!

    It's true... women appreciate a man who is witty... makes them laugh and has a unique sense of humor... I was floored by your profile... and the pics weren't so bad either!! :-) Okay... they were HOT and that helped! :p LOL

    Please tell me you are going to move forward with this niche!!!

    Donna
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    • Profile picture of the author ewenmack
      Well Red, Donna thinks you are going to be the saviour to these clueless guys...

      so I can see a headline coming out of this...

      -----------------------------------------------------
      "Hot Lips Donna Pleaded With Me To Release To You,
      This Secret, Because Sexy Single Women Want It Badly...
      But Aren't Getting It...
      Will You Be A Man And Accept Her Invitation?"
      ------------------------------------------------------

      Wowsers, that's got some voltage coming out of that!

      ------------------------------------------------------

      Dates On Demand: If Your Dateless Days And Nights Are
      No Fun, Then This Uncensored Report Hot Girls
      Begged Me To Release...Is For You
      ------------------------------------------------------

      Dates On Demand .net is available too.

      Best,
      Ewen

      Originally Posted by dlkiefer View Post

      RedShifted,

      I hope to goodness you are now thinking of turning this unique way of getting women to your inbox into an AMAZING business opportunity... WOW... you need to create an ebook about what you did and market it on Clickbank or where ever... Heck, even I would want to market that puppy!!!

      You can even offer writing copy for guys who can't seem to get the women to their inbox!!

      It's true... women appreciate a man who is witty... makes them laugh and has a unique sense of humor... I was floored by your profile... and the pics weren't so bad either!! :-) Okay... they were HOT and that helped! :p LOL

      Please tell me you are going to move forward with this niche!!!

      Donna
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      • Profile picture of the author dlkiefer
        Originally Posted by ewenmack View Post

        Well Red, Donna thinks you are going to be the saviour to these clueless guys...

        so I can see a headline coming out of this...

        -----------------------------------------------------
        "Hot Lips Donna Pleaded With Me To Release To You,
        This Secret, Because Sexy Single Women Want It Badly...
        But Aren't Getting It...
        Will You Be A Man And Accept Her Invitation?"
        ------------------------------------------------------

        Wowsers, that's got some voltage coming out of that!

        ------------------------------------------------------

        Dates On Demand: If Your Dateless Days And Nights Are
        No Fun, Then This Uncensored Report Hot Girls
        Begged Me To Release...Is For You
        ------------------------------------------------------

        Dates On Demand .net is available too.

        Best,
        Ewen

        God love ya, Ewen!!! :-) You and Red should pair up (strictly business) and get this idea going!!! :p

        Donna
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  • Profile picture of the author TerryAnny
    Don't be silly Red,

    Every one of those women knew you were full of skittles. The creativity of the come on counts. They'll respond for the sheer balls of a good one.
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  • ...you know that Ads have got to be legal, decent, honest and truthful?

    So, just to pacify the regulators would Miss Kiefer be kind enough to confirm that she does in fact have "hot lips?"


    Steve


    P.S. Bet she writes a rather excellent reply to this...
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    • Profile picture of the author dlkiefer
      Originally Posted by Steve The Copywriter View Post

      ...you know that Ads have got to be legal, decent, honest and truthful?

      So, just to pacify the regulators would Miss Kiefer be kind enough to confirm that she does in fact have "hot lips?"


      Steve


      P.S. Bet she writes a rather excellent reply to this...
      You NUT, Steve!!

      I could be quirky and say, "Angelina ain't got nothin' on me." But that would be a dead give away of my luscious lip envy!! :-) However... I could be in a good 4th, 5th hundredth place running... :p



      And yes, these are my lips!!
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  • ...I knew it would be a great answer. With the perfect pout. Thank you so much hot lips, I mean Donna.

    Steve
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  • Profile picture of the author NadiaChaudhry
    Originally Posted by RedShifted View Post

    In copywriting I think weird/different goes a loooong way.
    Agree with that so much. Don't do what everyone's doing, and that's pretty much being weird. Love weird.

    This is a brilliant experiment. Copywriting is so powerful and can be used in every aspect of life. That's why I love it.
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  • Profile picture of the author iAmNameLess
    At first, I was kind of irritated that you weren't original enough to have your own, unique pof user name.... but then I started getting creeped out that you decided to choose my user name as yours.. on a dating profile. LOL
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