Copywriting.. the most valuable skill you can have?
The more I learn about copy, the deeper I get into it, the more and more I'm realizing how powerful it is. Not just copy. But the mindset of always trying to innovate with your words.
I now carry my swipe file with me everywhere I go for "entertainment". Like this weekend I'm going to a bachelor party for 2 days and will bring my swipe file with me. Its weird I know but its becoming attached to my body now.
This is what appeals to me so much. Call me evil it doesn't matter. But I genuinely get off on "experimenting" with peoples minds. So much so that I wind up testing copy in places you would never expect.
I made a thread a while ago about putting good copy on your dating profiles if you're single.
Back then I wasn't really sure what I was doing. I just changed my copy, got a few responses, went on a date, thought it was cool. Prior to that I NEVER had a woman initiate contact.
Then I stopped using dating sites for a few months. Mainly due to a lack of time.
Well now since my writing has gotten better, I figured "lets try changing my POF profile again!" Dying to see what type of response I can trigger.
This time I take it more seriously. I actually check out my male competitors, I see that ALL OF THEM write about **themselves** in the "about me" section.
And their profiles are so boring its unbelievable. Stuff like "Well, what can I really say about myself? This is hard... blah blah blah!"
So I sit down and tell myself "I'm not writing a profile like that, I'm writing a story, a cocky, funny, weird story.. that has NOTHING to do with me, something that WOMEN CAN RELATE TO".
All I cared about was being DIFFERENT & RELATING to my audience.
Now granted, copy can always be improved. But what blew my mind is in less than 48 hours, I got 12 messages, and 17 girls in the "meet me" area of POF who said they'd like to meet me.
I am now logging in every few hours and there is another message, or another girl saying they want to meet me. The numbers keep climbing. I have girls messaging me and saying "thats the best profile I've ever seen before!"
With a regular description of myself, this would NOT happen. The only reason its happening is I wrote something extremely confident, funny, weird, and NEW. It is DIFFERENT. In copywriting I think weird/different goes a loooong way.
Anyway, wasn't going to do this, but heres my profile: (ps, the only thing I technically "stole" was my name, I'm bad with names, but everything else is original)
IAMNAMELESS Bodybuilding-nutrition/Psychology/Marketing/C
COPYWRITING WORKS FOR EVERYTHING, PERIOD.
ps. dont make fun of my pictures or I will hunt you down! =]
Do you want a 9 figure copywriter and biz owner to Write With You? I'll work with you, on zoom, to help write your copy or client copy... while you learn from one of the few copywriters to legit hit 9 figures in gross sales! Discover More
Do you want a 9 figure copywriter and biz owner to Write With You? I'll work with you, on zoom, to help write your copy or client copy... while you learn from one of the few copywriters to legit hit 9 figures in gross sales! Discover More
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Cheers, Laurence.
Writer/Editor/Proofreader.