My Flippa Copy

1. On the longer side, with relatively less highlights.

2. I guess so

Leaving aside the technical question about the h2 tags (no idea what that means). The copy is OK. It's not noticeably cheesy or hyped up. Although I wouldn't have said "shocking bonuses," why not "valuable bonuses."

It doesn't ramble on, it tells the full story. Showing the total value the buyer gets. The yellow highlights and red text haven't been overdone. More of the features should be turned into benefits. The bullets could be more powerful. And the 8 line sentence should be split into 2 paragraphs (to make it easier to read).

There's lots of credibility, but you do need to answer the questions in the comments section as fast as you can. When I looked there was an unanswered question which always looks bad (particularly as it seems to be from an interested buyer). You did say in the body copy that you always respond very quickly. It's best to prove that you do.

Overall, the site should easily sell to someone in this niche market.

Thank you for the replies. I'll see how this goes.

"Do you find it difficult to find a quality website on Flippa for under $300?"

This might be nit-picky, but I hate copy that sounds repetitive, especially with the headline/1st line...

How about instead...

"Does it feel like you're banging your head against a wall every time you search for a quality website on Flippa for under $300?"

More action this way, more noticeable, more likely to suck people in...

Also, asking questions is a good technique, but I tend to limit the amount I ask at a time to 2... As such, I think that the 4 you have right at the beginning is a little excessive.

You could do:


"Does it feel like you're banging your head against a wall every time you search for a quality website on Flippa for under $300?"

Why would you pay $160+ for a WordPress theme and some duplicate content, or turn key sites with no value?

This is your chance to finally want to start a successful online business that will generate you revenue on autopilot.

Read on now for all of the details...






NEW TO INTERNET MARKETING? OVERWHELMED WITH OPTIONS?
You are will not be left in the dark


Grammar error here, change it to "You will not be left in the dark."



In general, the length is fine...I think most copywriters would agree that a piece should be "however long it takes" to sell something, and that's what you've got here.

Overall, your copy is pretty good.

I would, however, consider also emphasizing the age of the site even more, perhaps comparing it to a fine wine...or something else that gets better over time.


Good luck, and I hope you get those bids up in the next few hours.

I know this auction is over, but for future searches here is my 2 cents. First off, good job with the auction, its sold and met your reserve obviously. You must be doing many things right, because you have sold many thousands of dollars of sites on Flippa.

When I write copy, I am very intentional about not sounding like everyone else on Flippa, trying to hype their "fabulous," "never seen before," "guaranteed," "potential," "exclusive," "shocking," website property. People don't like being "sold" anymore.

I've learned that people want to be told the facts in an honest way, the good and the bad. They will appreciate it.

I always try to write with the same rules that apply to a high quality press release.

Also, promoting service after the sale, and your personal phone number is always good. It builds a trust factor, which you did.