"I'm a copywriter."
What a strange word 'copywriting' is.
Tell someone you're a copywriter, your average man or woman in the street and you'll probably be met with a blank look or stare.
What a contradiction in words.
Here we are... Copywriters.
We tell others to keep their written language so simple a child can understand it. Yet the very word which describes our craft is a major cause for confusion.
Yes I know copywriting is salesmanship-in-print and it's a lot easier to tell someone you're a marketing consultant rather than a copywriter even if it's just to save the other person you're talking to some embarrassment to clarify what it is you do for a living.
Copywriting is a cold impersonal totally meaningless word which 99% of the population finds impossible to relate to. Telling someone you're a copywriter, dangling the hook right under their nose and still they don't get it.
"You're a copyrighter right? One of those people who is against freedom of speech ya mean?" As someone recently said to me. How jolly weird.
The very word in existence to describe what it is I do, what we do - most of the population don't understand what this is or from use of the word to describe us what this professional role encompasses. Go figure.
So, what I want for you guys to come up with is a brand new, original, unique word to replace the word copywriting.
A new made up word which instantly people can identify with so on telling them this word, what it is you do, they instantly get it.
What is that new word?
What word description (made up or otherwise) can you come up with to replace 'copywriting' with? Or indeed replace 'copywriter' with?
Hell, even when you type the damn word 'copywriting', it always shows up as a spelling mistake. Oh the irony!
Over to you guys...
A new completely unique and original word please to replace 'copywriting' which portrays us in the best light possible.
What can you come up with?
Answers on a postcard please below...