A new unique original word to replace copywriting

by Mark Andrews Banned 88 replies
"What do you do for a living?"

"I'm a copywriter."

"A what?"

What a strange word 'copywriting' is.

Tell someone you're a copywriter, your average man or woman in the street and you'll probably be met with a blank look or stare.

What a contradiction in words.

Here we are... Copywriters.

We tell others to keep their written language so simple a child can understand it. Yet the very word which describes our craft is a major cause for confusion.

Yes I know copywriting is salesmanship-in-print and it's a lot easier to tell someone you're a marketing consultant rather than a copywriter even if it's just to save the other person you're talking to some embarrassment to clarify what it is you do for a living.

Copywriting is a cold impersonal totally meaningless word which 99% of the population finds impossible to relate to. Telling someone you're a copywriter, dangling the hook right under their nose and still they don't get it.

"You're a copyrighter right? One of those people who is against freedom of speech ya mean?" As someone recently said to me. How jolly weird.

The very word in existence to describe what it is I do, what we do - most of the population don't understand what this is or from use of the word to describe us what this professional role encompasses. Go figure.

So, what I want for you guys to come up with is a brand new, original, unique word to replace the word copywriting.

A new made up word which instantly people can identify with so on telling them this word, what it is you do, they instantly get it.

What is that new word?

What word description (made up or otherwise) can you come up with to replace 'copywriting' with? Or indeed replace 'copywriter' with?

Hell, even when you type the damn word 'copywriting', it always shows up as a spelling mistake. Oh the irony!

Over to you guys...

A new completely unique and original word please to replace 'copywriting' which portrays us in the best light possible.

What can you come up with?

Answers on a postcard please below...


Mark Andrews
#copywriting #copywriter #copywriting #copywriting defined #copywriting definition #copywriting meaning #original #replace #replace copywriting #unique #word
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  • Profile picture of the author vgvetter
    I kind of like the term "Wordsmith"
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    • Profile picture of the author TerryAnny
      Originally Posted by vgvetter View Post

      I kind of like the term "Wordsmith"
      I have to agree with that! Or at least, that's how I identify myself- granted, even so , I often have to explain " I write web content" They get it then... mostly
  • Profile picture of the author DavidG
    Good Question...

    In a conversation I say something like...

    "I help business owners get more clients..."

    When it comes to finding clients, I don't go for people who need to be taught what a copywriter is or what he/she can do...

    I look for those asking for a copywriter, propose what I've done and give them a "snippet" on possible ways to increase their response.

    As a word though... that's a tough one.

    Maybe it all comes down to a thread that Gjabiz did recently on being a " Independent Marketing Analyst"... being a little more than a boring copywriter.

    Here's the link
    • Profile picture of the author ewenmack
      I always use the term ad writer.

      Never got a misunderstood look from another.

      Not new, I know.

      Best,
      Ewen
    • Profile picture of the author Mark Andrews
      Banned
      Originally Posted by vgvetter View Post

      I kind of like the term "Wordsmith"
      Bland. No offense.

      'Wordsmith' does not by any stretch of the imagination truly encompass what a copywriter is or does. A wordsmith writes words sure. But would you automatically associate a wordsmith with being everything a copywriter provides? No, far from it.

      Copywriting by it's very nature includes marketing advice and consultancy, sales funnel creation, product or business branding, positioning, salesmanship-in-print not to mention advising others on the importance of placing their offer right in front of the target market, in other words laser targeted traffic generation.

      Calling ourselves 'wordsmiths' doesn't quite cut it. But hey! Thanks for the suggestion but try again...

      Originally Posted by DavidG View Post

      Good Question...

      In a conversation I say something like...

      "I help business owners get more clients..."

      When it comes to finding clients, I don't go for people who need to be taught what a copywriter is or what he/she can do...

      I look for those asking for a copywriter, propose what I've done and give them a "snippet" on possible ways to increase their response.

      As a word though... that's a tough one.

      Maybe it all comes down to a thread that Gjabiz did recently on being a " Independent Marketing Analyst"... being a little more than a boring copywriter.

      Here's the link
      Aye, I'm looking for a specific brand new original word.

      For example, if you tell someone you're a shepherd the person you're speaking to will instantly understand you herd sheep.

      If you tell someone you're a pilot the person you're talking to will instantly understand you fly a plane.

      If you tell someone you're a cleaner the person you're speaking with will instantly understand you clean things.

      Tell them you're a copywriter or that you do copywriting and most people won't have the foggiest idea what this label means. They won't understand in an instant what you do. Or how your craft, your profession will benefit them.

      When, like I said, as copywriters we advise others to keep their word choices extremely simple (so a child can understand it) isn't it ever so slightly weird that the very word which we use to describe ourselves is pretty much lost on near everyone else to describe what it is we do? (Rhetorical question).

      So yes, I'm looking for a brand new original made up word (or otherwise) which we can associate ourselves with which would make it easier for others to comprehend everything a copywriter does.

      Gordon Alexander's thread which you highlighted above, jolly good show! When myself and another top copywriter were discussing this topic on Skype an hour or so ago, we actually made reference ourselves to this exact same thread. And then lo and behold you make mention of it too. Good timing!

      *****

      A word suggestion please (if you don't mind).

      What can you copywriters come up with?

      Call this thread a bit of a fun challenge if you will. I've posted this up to get you all thinking.

      Thinking caps on, thinking outside the box... fire away!


      Mark Andrews
  • Profile picture of the author Mark Pescetti
    As you pointed out, Mark, copywriters are much, much more than people who just write copy.

    We're capable of taking any viable product and communicating the emotionally-driven benefits of owning it.

    Or...

    Positioning and branding a service by communicating its mind-blowing value and being able to help our clients command top dollar for what they offer.

    Copywriting IS sales.

    Copywriting IS marketing.

    Copywriting IS branding.

    Copywriting IS conveying/eliciting emotion.

    Copywriting IS the art of psychology.

    Copywriting IS the art of seduction.

    Copywriting IS establishing a connection.

    Copywriting IS carrying on a conversation.

    Again...

    Copwriting is much, much more than just writing copy.

    It's not just Internet Marketing.

    It's not just Marketing Consulting.

    It's not just writing Ad Copy.

    So I look at your question as a challenge to re-brand copywriting.

    Pescetti ponders.

    mark
    • Profile picture of the author Mark Andrews
      Banned
      Originally Posted by Mark Pescetti View Post

      As you pointed out, Mark, copywriters are much, much more than people who just write copy.

      We're capable of taking any viable product and communicating the emotionally-driven benefits of owning it.

      Or...

      Positioning and branding a service by communicating its mind-blowing value and being able to help our clients command top dollar for what they offer.

      Copywriting IS sales.

      Copywriting IS marketing.

      Copywriting IS branding.

      Copywriting IS conveying/eliciting emotion.

      Copywriting IS the art of psychology.

      Copywriting IS the art of seduction.

      Copywriting IS establishing a connection.

      Copywriting IS carrying on a conversation.

      Again...

      Copwriting is much, much more than just writing copy.

      It's not just Internet Marketing.

      It's not just Marketing Consulting.

      It's not just writing Ad Copy.

      So I look at your question as a challenge to re-brand copywriting.

      Pescetti ponders.

      Mark
      Precisely.

      You've got it.

      Bit of a problem huh?

      'Copywriting' as a word in it's own right simply doesn't convey all of this effectively. Yet, on the whole, it's the only word we can use. To date.

      Unless...


      Mark Andrews
  • Profile picture of the author Steve The Copywriter
    I rarely use the word "copywriter". I say - "I write Ads"

    Depending on the situation it might be "I write Sales Letters, Websites, Flyers" etc (often tagging on a benefit...that bring more customers, clients, sales, money, profits...).

    I've never been misunderstood, then I can explain everything else, marketing, branding etc. etc. in more detail.

    Steve
  • Profile picture of the author laurencewins
    I went to the thesaurus and it spat out all these words.
    Some are appropriate and others are not.
    But there's no ONE word that seems to describe it.

    Word painter is interesting...although not accurate, as is wordsmith which has already been mentioned.

    I will also watch this thread with interest.
    copywriter Synonyms: advertising writer, annalist, art critic, author, authoress, belletrist, bibliographer, coauthor, collaborator, columnist, compiler, composer, creative writer, critic, dance critic, diarist, drama critic, dramatist, encyclopedist, essayist, free-lance writer, free lance, ghost, ghostwriter, humorist, inditer, literary artist, literary craftsman, literary critic, literary man, litterateur, logographer, magazine writer, man of letters, monographer, music critic, newspaperman, novelettist, novelist, pamphleteer, penwoman, poet, prose writer, reviewer, scenario writer, scenarist, scribe, scriptwriter, short-story writer, storyteller, technical writer, word painter, wordsmith, writer
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    Check out my site or Blog. Ask if you have questions.

  • Profile picture of the author Pusateri
    Persuasion Engineer or maybe Persuasion Specialist. Persuasioneer?
    • Profile picture of the author ewenmack
      I'm happy to start at a point where the other
      person understands first.

      Then let other people call me what they want.
      What others say about you is more powerful
      than what you say about yourself.

      Best,
      Ewen
  • Profile picture of the author TerryAnny
    Of course, we could all just go the easy route and say "writer." period. just leave em' wondering ;-)
  • Profile picture of the author Kneesmith
    I always just tell people "I'm a bad ass mothaf*cker" ...

    People usually "get it" without questions asked
    • Profile picture of the author Mark Andrews
      Banned
      Originally Posted by Kneesmith View Post

      I always just tell people "I'm a bad ass mothaf*cker" ...

      People usually "get it" without questions asked
      And from your own understanding, what do you think this says about you?


      Mark Andrews
  • Profile picture of the author Steve The Copywriter
    ...here's the thing.

    Very few people understand what a "copywriter" is or does. It's not a great word.

    No great point in trying to "rebrand" it with a new word, because people still won't get it.

    Scroll up, and you'll see many of the best writers on the forum try, but they know it doesn't work.

    So, just tell the people what you do - "I write (whatever it is you write) and tag on the (benefits)"


    Steve
  • Profile picture of the author xplusboy
    Banned
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