A new unique original word to replace copywriting

by Banned 88 replies
"What do you do for a living?"

"I'm a copywriter."

"A what?"

What a strange word 'copywriting' is.

Tell someone you're a copywriter, your average man or woman in the street and you'll probably be met with a blank look or stare.

What a contradiction in words.

Here we are... Copywriters.

We tell others to keep their written language so simple a child can understand it. Yet the very word which describes our craft is a major cause for confusion.

Yes I know copywriting is salesmanship-in-print and it's a lot easier to tell someone you're a marketing consultant rather than a copywriter even if it's just to save the other person you're talking to some embarrassment to clarify what it is you do for a living.

Copywriting is a cold impersonal totally meaningless word which 99% of the population finds impossible to relate to. Telling someone you're a copywriter, dangling the hook right under their nose and still they don't get it.

"You're a copyrighter right? One of those people who is against freedom of speech ya mean?" As someone recently said to me. How jolly weird.

The very word in existence to describe what it is I do, what we do - most of the population don't understand what this is or from use of the word to describe us what this professional role encompasses. Go figure.

So, what I want for you guys to come up with is a brand new, original, unique word to replace the word copywriting.

A new made up word which instantly people can identify with so on telling them this word, what it is you do, they instantly get it.

What is that new word?

What word description (made up or otherwise) can you come up with to replace 'copywriting' with? Or indeed replace 'copywriter' with?

Hell, even when you type the damn word 'copywriting', it always shows up as a spelling mistake. Oh the irony!

Over to you guys...

A new completely unique and original word please to replace 'copywriting' which portrays us in the best light possible.

What can you come up with?

Answers on a postcard please below...


Mark Andrews
#copywriting #copywriter #copywriting #copywriting defined #copywriting definition #copywriting meaning #original #replace #replace copywriting #unique #word
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  • Profile picture of the author vgvetter
    I kind of like the term "Wordsmith"
    • Profile picture of the author TerryAnny
      Originally Posted by vgvetter View Post

      I kind of like the term "Wordsmith"
      I have to agree with that! Or at least, that's how I identify myself- granted, even so , I often have to explain " I write web content" They get it then... mostly
  • Profile picture of the author DavidG
    Good Question...

    In a conversation I say something like...

    "I help business owners get more clients..."

    When it comes to finding clients, I don't go for people who need to be taught what a copywriter is or what he/she can do...

    I look for those asking for a copywriter, propose what I've done and give them a "snippet" on possible ways to increase their response.

    As a word though... that's a tough one.

    Maybe it all comes down to a thread that Gjabiz did recently on being a " Independent Marketing Analyst"... being a little more than a boring copywriter.

    Here's the link
    • Profile picture of the author ewenmack
      I always use the term ad writer.

      Never got a misunderstood look from another.

      Not new, I know.

      Best,
      Ewen
    • Profile picture of the author Mark Andrews
      Banned
      Originally Posted by vgvetter View Post

      I kind of like the term "Wordsmith"
      Bland. No offense.

      'Wordsmith' does not by any stretch of the imagination truly encompass what a copywriter is or does. A wordsmith writes words sure. But would you automatically associate a wordsmith with being everything a copywriter provides? No, far from it.

      Copywriting by it's very nature includes marketing advice and consultancy, sales funnel creation, product or business branding, positioning, salesmanship-in-print not to mention advising others on the importance of placing their offer right in front of the target market, in other words laser targeted traffic generation.

      Calling ourselves 'wordsmiths' doesn't quite cut it. But hey! Thanks for the suggestion but try again...

      Originally Posted by DavidG View Post

      Good Question...

      In a conversation I say something like...

      "I help business owners get more clients..."

      When it comes to finding clients, I don't go for people who need to be taught what a copywriter is or what he/she can do...

      I look for those asking for a copywriter, propose what I've done and give them a "snippet" on possible ways to increase their response.

      As a word though... that's a tough one.

      Maybe it all comes down to a thread that Gjabiz did recently on being a " Independent Marketing Analyst"... being a little more than a boring copywriter.

      Here's the link
      Aye, I'm looking for a specific brand new original word.

      For example, if you tell someone you're a shepherd the person you're speaking to will instantly understand you herd sheep.

      If you tell someone you're a pilot the person you're talking to will instantly understand you fly a plane.

      If you tell someone you're a cleaner the person you're speaking with will instantly understand you clean things.

      Tell them you're a copywriter or that you do copywriting and most people won't have the foggiest idea what this label means. They won't understand in an instant what you do. Or how your craft, your profession will benefit them.

      When, like I said, as copywriters we advise others to keep their word choices extremely simple (so a child can understand it) isn't it ever so slightly weird that the very word which we use to describe ourselves is pretty much lost on near everyone else to describe what it is we do? (Rhetorical question).

      So yes, I'm looking for a brand new original made up word (or otherwise) which we can associate ourselves with which would make it easier for others to comprehend everything a copywriter does.

      Gordon Alexander's thread which you highlighted above, jolly good show! When myself and another top copywriter were discussing this topic on Skype an hour or so ago, we actually made reference ourselves to this exact same thread. And then lo and behold you make mention of it too. Good timing!

      *****

      A word suggestion please (if you don't mind).

      What can you copywriters come up with?

      Call this thread a bit of a fun challenge if you will. I've posted this up to get you all thinking.

      Thinking caps on, thinking outside the box... fire away!


      Mark Andrews
  • Profile picture of the author Mark Pescetti
    As you pointed out, Mark, copywriters are much, much more than people who just write copy.

    We're capable of taking any viable product and communicating the emotionally-driven benefits of owning it.

    Or...

    Positioning and branding a service by communicating its mind-blowing value and being able to help our clients command top dollar for what they offer.

    Copywriting IS sales.

    Copywriting IS marketing.

    Copywriting IS branding.

    Copywriting IS conveying/eliciting emotion.

    Copywriting IS the art of psychology.

    Copywriting IS the art of seduction.

    Copywriting IS establishing a connection.

    Copywriting IS carrying on a conversation.

    Again...

    Copwriting is much, much more than just writing copy.

    It's not just Internet Marketing.

    It's not just Marketing Consulting.

    It's not just writing Ad Copy.

    So I look at your question as a challenge to re-brand copywriting.

    Pescetti ponders.

    mark
    • Profile picture of the author Mark Andrews
      Banned
      Originally Posted by Mark Pescetti View Post

      As you pointed out, Mark, copywriters are much, much more than people who just write copy.

      We're capable of taking any viable product and communicating the emotionally-driven benefits of owning it.

      Or...

      Positioning and branding a service by communicating its mind-blowing value and being able to help our clients command top dollar for what they offer.

      Copywriting IS sales.

      Copywriting IS marketing.

      Copywriting IS branding.

      Copywriting IS conveying/eliciting emotion.

      Copywriting IS the art of psychology.

      Copywriting IS the art of seduction.

      Copywriting IS establishing a connection.

      Copywriting IS carrying on a conversation.

      Again...

      Copwriting is much, much more than just writing copy.

      It's not just Internet Marketing.

      It's not just Marketing Consulting.

      It's not just writing Ad Copy.

      So I look at your question as a challenge to re-brand copywriting.

      Pescetti ponders.

      Mark
      Precisely.

      You've got it.

      Bit of a problem huh?

      'Copywriting' as a word in it's own right simply doesn't convey all of this effectively. Yet, on the whole, it's the only word we can use. To date.

      Unless...


      Mark Andrews
  • Profile picture of the author Steve The Copywriter
    I rarely use the word "copywriter". I say - "I write Ads"

    Depending on the situation it might be "I write Sales Letters, Websites, Flyers" etc (often tagging on a benefit...that bring more customers, clients, sales, money, profits...).

    I've never been misunderstood, then I can explain everything else, marketing, branding etc. etc. in more detail.

    Steve
    • Profile picture of the author Mark Pescetti
      Originally Posted by Steve The Copywriter View Post

      I rarely use the word "copywriter". I say - "I write Ads"

      Depending on the situation it might be "I write Sales Letters, Websites, Flyers" etc (often tagging on a benefit...that bring more customers, clients, sales, money, profits...).

      I've never been misunderstood, then I can explain everything else, marketing, branding etc. etc. in more detail.

      Steve
      Right...

      But for the sake of argument...

      The challenge here is to re-brand copywriting - so the entirety of what's offered is reflected in the concept.
  • Profile picture of the author laurencewins
    I went to the thesaurus and it spat out all these words.
    Some are appropriate and others are not.
    But there's no ONE word that seems to describe it.

    Word painter is interesting...although not accurate, as is wordsmith which has already been mentioned.

    I will also watch this thread with interest.
    copywriter Synonyms: advertising writer, annalist, art critic, author, authoress, belletrist, bibliographer, coauthor, collaborator, columnist, compiler, composer, creative writer, critic, dance critic, diarist, drama critic, dramatist, encyclopedist, essayist, free-lance writer, free lance, ghost, ghostwriter, humorist, inditer, literary artist, literary craftsman, literary critic, literary man, litterateur, logographer, magazine writer, man of letters, monographer, music critic, newspaperman, novelettist, novelist, pamphleteer, penwoman, poet, prose writer, reviewer, scenario writer, scenarist, scribe, scriptwriter, short-story writer, storyteller, technical writer, word painter, wordsmith, writer
  • Profile picture of the author Pusateri
    Persuasion Engineer or maybe Persuasion Specialist. Persuasioneer?
    • Profile picture of the author ewenmack
      I'm happy to start at a point where the other
      person understands first.

      Then let other people call me what they want.
      What others say about you is more powerful
      than what you say about yourself.

      Best,
      Ewen
  • Profile picture of the author TerryAnny
    Of course, we could all just go the easy route and say "writer." period. just leave em' wondering ;-)
  • Profile picture of the author Kneesmith
    I always just tell people "I'm a bad ass mothaf*cker" ...

    People usually "get it" without questions asked
    • Profile picture of the author Mark Andrews
      Banned
      Originally Posted by Kneesmith View Post

      I always just tell people "I'm a bad ass mothaf*cker" ...

      People usually "get it" without questions asked
      And from your own understanding, what do you think this says about you?


      Mark Andrews
  • Profile picture of the author Steve The Copywriter
    ...here's the thing.

    Very few people understand what a "copywriter" is or does. It's not a great word.

    No great point in trying to "rebrand" it with a new word, because people still won't get it.

    Scroll up, and you'll see many of the best writers on the forum try, but they know it doesn't work.

    So, just tell the people what you do - "I write (whatever it is you write) and tag on the (benefits)"


    Steve
  • Profile picture of the author xplusboy
    Banned
    [DELETED]
  • Profile picture of the author arfasaira
    hmmmm...

    Interesting challenge here! I can't think of one word to replace the word copywriter, but I always tell others I'm a marketing consultant.

    I once told someone that I write words that sell and another time I said I was a persuasive storyteller...

    But I normally say that I help businesses make more money by creating high-converting marketing materials. Most people get it - a few will ask more questions.

    As for a single word to describe it, I can't think of one...maybe for laughs we should make one up and coin our own term - if it goes viral, you never know, it may even get added to the dictionary.
    • Profile picture of the author Mark Andrews
      Banned
      Originally Posted by arfasaira View Post

      ...maybe for laughs we should make one up and coin our own term - if it goes viral, you never know, it may even get added to the dictionary.
      This is the intention Arfa, the purpose of the thread.

      I know it won't be easy. At the best of times trying to come up with any new word is difficult enough, unusually so strangely enough. But as a challenge for us copywriters here, to coin a brand new original word, I think, will stretch our collective imaginations in many different directions at once.

      What's interesting (myself included and certainly no criticism) is that so far on this thread not one professional copywriter has really popped up with one meaningful new word which encapsulates exactly what it is we do which other people can instantly grasp. "Ahhhh I get it, so THAT'S what you do - cool!"

      Here we are, all of us coming up with words and phrases for all kinds of products, goods and services, yet to describe in a new way what it is we do, we can't find a new word to describe us perfectly. Weird.

      An interesting exercise.

      Keep the suggestions coming please...


      Mark Andrews
  • Profile picture of the author ThomasOMalley
    I agree with Ewen, Alex and Steve...keep it simple...just say you write ads, sales letters websites.

    When you confuse your prospect or client, you have no work.
    • Profile picture of the author Mark Andrews
      Banned
      Originally Posted by ThomasOMalley View Post

      I agree with Ewen, Alex and Steve...keep it simple...just say you write ads, sales letters websites.

      When you confuse your prospect or client, you have no work.
      This isn't the question though.

      This isn't the confusion.

      This isn't the point of the thread.

      I know what to say to other people to describe what it I do using words unrelated directly to copywriting. That bit is easy. A no brainer.

      The purpose of the thread was to try and find a new word to actually rebrand, encapsulate what copywriting is so the target audience to whom we're addressing at any one time instantly grasps exactly what it is we do. As Mark Pescetti instantly got above.

      It's an exercise for copywriters to rebrand the very essence of what copywriting involves so the new word one of us comes up with, resonates strongly with others not directly involved with our craft.

      When myself and another top copywriter were discussing this a couple of days ago we both knew full well the kind of responses this kind of thread would generate.

      We said to each other, it will be interesting to see which copywriters understand the purpose of the thread and which one's don't. No offense Thomas.

      Gordon Alexander on the thread highlighted at the beginning got it spot on but in this particular instance, I'm asking an entirely different question.

      A question to get you guys thinking outside of the box what it is (with one brand new word) what it is you / we / I do.

      Warmest regards,


      Mark Andrews
  • Profile picture of the author Steve The Copywriter
    ...good news we're going to stop using the word "copywriter"

    If you want to get a bit deeper in saying what you do.

    Have a look at this site - Discover proven marketing strategy to increase profits, How to change elevator pitch to get more customers


    Steve


    P.S. Don't fret, I'm not an affiliate, but the course is good - it gives you the best ways to "Speak Your Business In Under 30 seconds" making your prospects say "Will you please do this for us?"
  • Profile picture of the author Steve The Copywriter
    Yes, yes it's very interesting but doesn't have an good ending.

    We'll "invent" a new word.

    And clients will still say "What the F*** does that actually mean?"
    • Profile picture of the author Mark Andrews
      Banned
      Originally Posted by Steve The Copywriter View Post

      Yes, yes it's very interesting but doesn't have an good ending.

      We'll "invent" a new word.

      And clients will still say "What the F*** does that actually mean?"
      All words are invented somewhere Steve, they don't just appear out of thin air.

      Each word in our language, each syllable started off in someone's mind long ago as they searched to add meaning or links to emotions, wants, needs, and desires.

      And over time, with more usage, this new word was accepted into common language.

      Wouldn't you want to be the first person to come up with this brand new word?

      Warmest regards,


      Mark Andrews
  • Profile picture of the author Steve The Copywriter
    The word "copywriter" has been in use for say 100 years. And very few people understand what it means.

    So, if I invent a brand new word to replace it, I'll be long gone, and people will still be confused. And as I'm gazing down from the heavenly gates (assuming I get there), I'll hear people say "What the hell did he do that for?"

    It's not quite the legacy I was hoping for.

    Steve
  • Profile picture of the author MontelloMarketing
    Ethical Pickpocket

    • Profile picture of the author BrianMcLeod
      Originally Posted by MontelloMarketing View Post

      Ethical Pickpocket

      Heh. Ya bastid.

      Originally Posted by Wytnyt View Post

      Why not just use the most simple combination of words that describe what copywriters do?

      Saleswriter.
      Done. Next thread?
  • Profile picture of the author laurencewins
    word magician? sales magician? copygician? I know that is not a word but it could be a new one? Unfortunately it also doesn't say what it means.
    Word Artiste. ideas flow but nothing that pinpoints the actual solution.
  • Profile picture of the author WeavingThoughts
    Communication Engineer

    Communication Consultant

    Content Specialist

    Content Consultant

    Sales Specialist

    Content Marketer
  • Profile picture of the author Steve The Copywriter
    At last, the voice of sense and reason - thank you arfa.

    It's true we are just selling - writing with the phenomenal power of words (dammit - would "the "phenomenal power of words" be a better than "copywriter?").


    Steve


    P.S.

    Potential Client "Hi Steve, what do you do?"

    Me "I write using the phenomenal power of words, so I do"

    Potential Client "What the....

    and on it goes...
  • Profile picture of the author Mark Pescetti
    "So, Mark, what do you do for a living - if you don't mind me asking?"

    "I'm a Marketing Rainmaker. I make other people rich."

    That's my typical response.

    No swiping.

    Mark
    • Profile picture of the author Pusateri
      Originally Posted by Mark Pescetti View Post

      "So, Mark, what do you do for a living - if you don't mind me asking?"

      "I'm a Marketing Rainmaker. I make other people rich."

      That's my typical response.

      No swiping.

      Mark

      "So, Mark, what do you do for a living - if you don't mind me asking?"

      "What are you doing in my house?"

      That's my typical response.

      Please knock.

      Mark

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