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Trend in Landing Pages for Info Marketers

by ewenmack
27 replies
The 2 choice option on landing pages are showing up now.

Big prominent choice is to sign up,
or failing that is go into site which tells of how much info is inside.

Here's what I mean.

Best,
Ewen



#info #landing #marketers #pages #trend
  • Profile picture of the author Steve The Copywriter
    ...odds on they'll go to the website first.

    Which rather negates asking them to sign up on the squeeze page.

    Wonder if "Listen, don't sign just up yet, have a gander at my super duper website first" would work?

    It's just a thought.


    Steve
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    • Profile picture of the author NadiaChaudhry
      Originally Posted by Steve The Copywriter View Post

      Wonder if "Listen, don't sign just up yet, have a gander at my super duper website first" would work?
      I think using this is great. Why? Because it's so human and honest. Everyone loves the honest, genuine people.

      Show your visitor's that you're worth their time and the precious space in their inbox.

      Be human.
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  • Profile picture of the author TheSalesBooster
    I'm curious to know if this lowers opt-in rates.

    People don't like giving out their emails unless they see real value.

    Putting that no thanks button with the benefit text below it seems like it would be a good excuse to get people to get off the page without needing to put in their email.
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    • Profile picture of the author jimbo13
      Well on both of those I would have zero inclination to do the opt in so maybe that is what they desire too.

      Especially the top one. I always associate Green with Go' and 'Red with Stop' and the green button is the go to website not the opt in.

      Dan
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  • Profile picture of the author TheSalesBooster
    Originally Posted by Ken_Caudill View Post

    Opt-in rates mean nothing. I would be more interested in how this technique affects the bottom line.

    I have a feeling it would be in a positive way.

    The opt-in page acts as a qualifier.
    Why would Opt-in rates mean nothing? And how would having a no thanks button improve your bottom line?
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    • Profile picture of the author Pusateri
      Bureau of Trade won't even let you view the site unless you opt-in.

      Fab.com does the same thing if you come there via one of their banners (but there's a back door in through the bottom navigation bar.)

      No one night (visit) stands for them. If you wanna see the goods you gotta commit.
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    • Profile picture of the author TheSalesBooster
      Originally Posted by Ken_Caudill View Post

      Opt-in rates mean nothing because a list of non-buyers is worthless. Two people out of a thousand opting in and buying is much better than getting forty people out of a hundred opting in and buying nothing. Getting someone to take your free whatever-the-hell-it-is doesn't make you a dime.
      A list of non-buyers is worthless? I guess all those people who give away free stuff for an optin are just wasting their time eh?
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      • Profile picture of the author Daniel Scott
        Originally Posted by TheSalesBooster View Post

        A list of non-buyers is worthless? I guess all those people who give away free stuff for an optin are just wasting their time eh?
        If the list doesn't buy anything, then yes, they are... which is Ken's point.
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        • Profile picture of the author TheSalesBooster
          Originally Posted by Daniel Scott View Post

          If the list doesn't buy anything, then yes, they are... which is Ken's point.
          I don't know if we were talking about the same thing. He said:

          Opt-in rates mean nothing because a list of non-buyers is worthless.
          well duh. But you wouldn't know if a list was full of non-buyers unless you built the list and tested it first.

          So the reason I responded to that was because it seemed to me like he was attacking the idea of giving something away for free was pointless because those lists will contain nothing but non buyers. Which isn't true.

          There are a lot more factors that determine if a list buys or not. Just because you give away something for free doesn't mean your list is crap.
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  • Profile picture of the author davemiz
    interesting... it looks like a wp plugin or something.

    wonder how its working out.
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    • Profile picture of the author The Copy Warriors
      Originally Posted by davemiz View Post

      interesting... it looks like a wp plugin or something.

      wonder how its working out.
      Yeah, there's a lot of plugins like this floating around these days. I like the concept; I think the background images could be effective if used creatively.
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  • Profile picture of the author BrandonLee
    This is only a guess, but I've talked to Dan several times and he is a pretty smart guy. Never talked to Ben, but he is very well respected by everyone who I know who also knows him - so my guess is that it's working FOR THEM - or they probably wouldn't be doing it.

    Probably the best thing to do if your curious how this would work for you is to continue sending 60 to 70% of your traffic to your site that is (presumably) currently working well for you and the balance to this one. See what kind of results you get and then change or don't.

    This might be blasphamy, but personally I think that a website for a copywriter or product launch person is pretty much worthless. Maybe in the very beginning it will get you a client or two, maybe, but for the most part your entire business is going to be built on word of mouth in my experience. I've never had a website for copy/launches and manage to do ok, but here is a great example. Have you ever heard of Anthony Trister? Probably not unless your in a few of the markets he is in. He doesn't have any websites promoting himself, and he doesn't have any of his own products either - he does launches, he is equal partners with Ryan Deiss on one of Ryan's most profitable sites, because Trister simply does the best launches, period, in his niche. If your in his market there is close to a 100% chance that you know who he is and you might be interested in talking to him - if your not it doesn't matter anyway.
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    • Profile picture of the author BrandonLee
      Of course there is, and if your neglecting them your not as profitable as you could be - but there's also still a huge opportunity in doing launches to lists.

      Originally Posted by Ken_Caudill View Post

      There's an entire world of opportunity that isn't built on product launches to email lists.

      Really, there is.
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  • Profile picture of the author Thomas Michal
    I just want to know what's up with the creepy dog picture?

    Also from the looks of either of these I would neither optin or be compelled to view the content.
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  • Profile picture of the author aroth
    I'm a big fan of doberman dan aka dan galipoo but these opt pages suck IMO. I don't know who the 2nd dude is. But, ugly pages have been known to convert so I'm curious as to what results they're getting from this
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    • Profile picture of the author ewenmack
      Eban Pagan is moving to keep out lookers
      and only show content to those that sign up.

      Here's an example...Rori Raye's Have The Relationship You Want: Relationship Advice for Women

      Best,
      Ewen
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      • Profile picture of the author jimbo13
        Originally Posted by ewenmack View Post

        Eban Pagan is moving to keep out lookers
        and only show content to those that sign up.
        Maybe they are all copying The Financial Times who have done this since day one over 15 years ago.

        In the last few years some other papers such as The Times (UK) and WSJ (US) have copied them.

        Dan
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  • Profile picture of the author davemiz
    about eben's thing on the rori site.... the "locked content" is BOGUS.

    its just a graphic.

    if you use the nav. at the top you can see any of the articles.
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    • Profile picture of the author GlenH
      The strategy on this page I think is brilliant.

      And it's possibly the best example of a 'quiz' type optin page I've come across.

      Beauty Tips, By Sarah Jane

      The site is not all that pretty, but it does the job of personalization so well.... getting visitors involved and interested and keeping them on the page.

      This really hits all the visitor involvement buttons

      In my opinion, the only thing they slipped up on is to capture the email optin first in order for the visitor to get the free makeover analysis.
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    • Profile picture of the author ewenmack
      Originally Posted by davemiz View Post

      about eben's thing on the rori site.... the "locked content" is BOGUS.

      its just a graphic.

      if you use the nav. at the top you can see any of the articles.
      Dave, it only let's me see only one article
      then shuts me out.

      Try it and see what I mean.

      Best,
      Ewen
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  • Profile picture of the author davemiz
    she literally took ebens dyd sales letter and swiped it.

    interesting.

    but here's the thing you may have overlooked.... its not an optin page.

    she's not even asking for your email.

    you're just getting some custom copy on the next page based on your answers.
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    “Judge your success by what you had to give up in order to get it.”
    ― Dalai Lama XIV

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    • Profile picture of the author GlenH
      Originally Posted by davemiz View Post

      she literally took ebens dyd sales letter and swiped it.

      interesting.

      but here's the thing you may have overlooked.... its not an optin page.

      she's not even asking for your email.

      you're just getting some custom copy on the next page based on your answers.
      This is what I said in my post...she overlooked capturing the visitors email, which given everything else she did right, seemed very strange.

      Way back there was software released by Eben that allowed those type of pages to be create, so she just took that software, adapted, and modeled the idea to suit her need.

      And we all do that...don't we?
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  • Profile picture of the author davemiz
    ya... no its smart.... interesting niche too.... its fascinating all the different little niches you'd never even know about.
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    “Judge your success by what you had to give up in order to get it.”
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