If Your Website Just Isn't Getting The Response
The client says "Steve, my website isn't pulling in a great response because nobody is visiting it. Can you drive traffic to it, even though you are completely dense on anything techie"
I said "Well, it's risking life and limb, imagine standing in the middle of the biggest freeway on earth, desperately trying to signal to the blue cars the ones you most want - to detour and drive to your shop. And everyone else is frantically trying to get these cars to detour and go to their shop.
Client said "Yes, it does sound a bit dangerous"
Me - Why don't we do an Ad, in the paper with the biggest circulation, the one which all the blue car owners avidly read, and tell them why your shop is so much better than all the others - we can even put your inter web details on it. We'll get a much faster response"
Thankfully the client agreed. But it was a close call.
Steve
- Jack Trout
Andrew Gould
Stacey Mathis
Stacey Mathis Copywriting
The Copywriter's Highway to Success
http://www.staceythewriter.com
Twitter: @staceythewriter