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How do I add scarcity to this sales page?

by SuperRyan
10 replies
Hey,

I just finished a sales letter for a workshop/

==> ClickBank Training

How can I add scarcity to the copy (with integrity)?

I'd be very grateful if you could give me the exact wording...

Thank you

Ryan
#add #page #sales #scarcity
  • Profile picture of the author Andrew Gould
    Originally Posted by SuperRyan View Post

    How can I add scarcity to the copy (with integrity)?
    The scarcity's already built into your offer -your prospects have only got until the live event to order - you just need to make more of it.

    And you could ramp it up by limiting seats and/or increasing the price closer to the event.
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    Andrew Gould

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    • Profile picture of the author Rezbi
      Originally Posted by Andrew Gould View Post

      The scarcity's already built into your offer -your prospects have only got until the live event to order - you just need to make more of it.

      And you could ramp it up by limiting seats and/or increasing the price closer to the event.
      I need to type quicker. You posted while I was typing.
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  • Profile picture of the author Rezbi
    There's quite a bit more that needs fixing than just adding scarcity.

    However...

    Since that's the question you're asking, what is the scarcity?

    "Secure your seat now, before it’s too late!"

    When will it be too late?

    How early is 'early bird'?

    You can only apply scarcity if you genuinely have one. If not, you're duping people.

    However, as there is a specific date, you could add a last day for sign-up - maybe give a discount for the early bird - which would mean having an 'early bird' date.

    Or even a maximium number of people. I would assume you'd have this if the room has a small number of seats.

    An aside...

    You also mention giving back money if it's not worth it. However, you charge pounds and offer back 20 bucks, which in my book is dollars. Which is it?
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    • Profile picture of the author SuperRyan
      Originally Posted by Rezbi View Post

      There's quite a bit more that needs fixing than just adding scarcity.

      However...

      Since that's the question you're asking, what is the scarcity?

      "Secure your seat now, before it's too late!"

      When will it be too late?

      How early is 'early bird'?

      You can only apply scarcity if you genuinely have one. If not, you're duping people.

      However, as there is a specific date, you could add a last day for sign-up - maybe give a discount for the early bird - which would mean having an 'early bird' date.

      Or even a maximium number of people. I would assume you'd have this if the room has a small number of seats.

      An aside...

      You also mention giving back money if it's not worth it. However, you charge pounds and offer back 20 bucks, which in my book is dollars. Which is it?
      it is pound I just updated it.
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  • Profile picture of the author SuperRyan
    I love the feebacks guys!
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  • Profile picture of the author Raydal
    What about using a countdown clock at the top of the
    letter? At least this would give the sense that time
    to going by while they are thinking about it.

    -Ray Edwards
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    The most powerful and concentrated copywriting training online today bar none! Autoresponder Writing Email SECRETS
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  • Profile picture of the author Steve The Copywriter
    You could also do a "seat" countdown counter. Prospective attendees will see how popular the event is as they see the seats filling up.

    It would work well with a clock - they can also see that time is running out, seats are being booked fast - so they had better respond quickly.


    Steve
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    http://www.warriorforum.com/warriors...right-now.html
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  • Profile picture of the author Thomas Michal
    Just out of concern / curiosity does clickbank know you are using their logo and name to offer this service?

    ClickBank Trademark Use Guidelines

    It almost seems like an endorsement from them.
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  • Profile picture of the author Steve The Copywriter
    ...also you might need to check if you can use a picture of a £20.00 note.

    At one time you couldn't use British notes in Ads or "promotions", the rules may have changed - but best to be sure.


    Steve
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