Does The Language You Use Match Your Audience?
I've been looking at a few WSO's to get some idea's, but I noticed that a lot of people are using gangster rap language in the page.
Instantly turned me off and made me think "What an idiot" but then I looked at the thread as a whole and it was set up gangster style. Now if the whole course is delivered in Ali G style then it makes sense to write the copy this way. So perhaps the owner is more clever than I gave him credit for?
Have you ever had to refund something because the copy didn't match the product? Smooth video salespitch followed by amateur video on the inside?
Over $30 Million In Marketing Data And A Decade Of Consistently Generating Breakthrough Results - Ask How My Unique Approach To Copy Typically Outsells Traditional Ads By Up To 29x Or More...
Sig released on parole.