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Capslocking for emphasis: Yay or nay?

by TheEliteWarrior
16 replies
Has anyone tried split-testing for the conversion rate for capitalized words for emphasis vs the same words not capitalized?

Any input appreciated!
#capslocking #emphasis #nay #yay
  • Profile picture of the author wrcato2
    Cap locking is shouting, I wouldn't try it... probably wouldn't go over very good. Visit a library lately?
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    • Profile picture of the author TheEliteWarrior
      Originally Posted by wrcato2 View Post

      Visit a library lately?
      :confused: Is this relevant to my query ?:confused:

      Thanks for the response guys.
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  • Profile picture of the author kentcrossfit
    yea I agree with wrcato2. I'm just a beginner but I can still give my opinion on this subject with some sort of validity. Caps lock would seem obnoxious. You don't want to seem obnoxious. There is a fine line between a good sales page and an obnoxious/desperate one.
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  • Profile picture of the author Scott Murdaugh
    Caps lock can be great to EMPHASIZE certain words.

    Just don't over do it.

    In the big picture of copywriting, worrying about capping a word occasionally for emphasis won't make or break you.

    If you don't know when to hold back on it, you've got bigger problems to worry about.

    If you're worried about whether or not using caps occasionally to draw attention or emphasize a word is going to kill a promotion, you've got bigger problems.

    In other words, CAPS LOCK SHOULD BE THE LEAST OF YOUR CONCERNS.

    There's bigger fish to fry. Like getting attention, being believed, making an irresistible offer and all of that good stuff.

    -Scott
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  • Profile picture of the author wanderinglex
    I've never seen ANYONE use caps lock for emphasis, but it MIGHT work - the only way to find out is to test it yourself :-).

    It does look a bit out of place and in your face, that's why I think italics, underlining and even bold are better suited for the task.
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  • Profile picture of the author ExquisiteMedia
    I honestly try to avoid caps. Although in certain cases it could be good, like ad copy on certain places as long as it isn't overdone.
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  • Profile picture of the author KaplanT4
    One of the fundamental lessons in scientific advertising by Claude Hopkins is that advertising (salesmanship in print) should be measured by salesmanship in person.

    Would shouting, or raising your voice more than normal in person (writing in caps) to someone in front of you in a certain part of your sales pitch increase your chances of selling or not? That is the question.
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  • Profile picture of the author MyNiches
    I HAVE NO PROBLEM WITH CAPITALIZING ENTIRE WORDS, ESPECIALLY WITH THE RIGHT FONTS, SOMETIMES IT ADDS A REAL SENSE OF AUTHORITY.

    That being said, rather than caps lock as I used above, I would stick to the SHIFT key in order to just emphasize CERTAIN words, and not the ENTIRE sentence
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  • Profile picture of the author Sarevok
    In my book capslocking can be used for emphasis.

    Imagine if I told you that I made SIX ZILLION dollars while I was IN THE SHOWER.

    While eating a BOX OF COOKIES.

    Or eating GREEN EGGS AND HAM!

    I think it has its purpose.

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    • Profile picture of the author james kirk
      Originally Posted by Sarevok View Post

      In my book capslocking can be used for emphasis.

      Imagine if I told you that I made SIX ZILLION dollars while I was IN THE SHOWER.

      While eating a BOX OF COOKIES.

      Or eating GREEN EGGS AND HAM!

      I think it has its purpose.
      Exactly. It can be overdone, but it's very valuable.
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  • Profile picture of the author 1robert
    If you capitalize the right word in a headline, you will get a better conversion rate...GUARANTEED!
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  • Profile picture of the author Steve The Copywriter
    ...it's always down to creating the right balance - if you overdo it, trying to emphasize something, you end up emphasizing nothing.


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  • Profile picture of the author ThomasOMalley
    Scott is 100% correct.

    Split test what counts...your headline, your offer, your P.S....not whether to capitalize a word.

    And you can certainly put the odd word in all caps to stress its significance. Just do it sparingly.

    Eugene Schwartz put some words in all caps in many of his ads...his ads are excellent examples of great copy.
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  • Profile picture of the author eve2
    I'd vote to keep caps locks to a minimum.
    It's fine for the headline/subhead, but within the copy, use sparingly.
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  • Profile picture of the author chrisnos
    Originally Posted by TheEliteWarrior View Post

    Has anyone tried split-testing for the conversion rate for capitalized words for emphasis vs the same words not capitalized?

    Any input appreciated!
    Caps locking is like anything else; if you overuse it, it loses it's effectiveness.

    My rule is to only use it to highlight key points your reader is looking for to let them know that the page they're on has the solution to the problem... capsing everything doesn't really seem (in my mind w/ side-by-side comparison) to do any more than using regular font.

    I never tried split-testing though, but I don't see why caps would make that much of a difference.
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  • Profile picture of the author burke1024
    Originally Posted by TheEliteWarrior View Post

    Has anyone tried split-testing for the conversion rate for capitalized words for emphasis vs the same words not capitalized?

    Any input appreciated!
    There is a difference between capitalized and uppercased (capslock,) and I think the OP is talking about the difference between capitalized and not, I don't think hes talking about uppercased.

    Capitalized Words Give the Reader's Eye Assistance. Nuff said.
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