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Several Ways To Build Hypnotic Title

by Denise Harland
13 replies
One of the biggest secret on the successful sales page is located on the title used.
Before visitors read what will be offered to them, they read the title first. If title is very attractive and make curious, they have tendency to read more content on the sales page itself. Otherwise, they will just leave and close the page.

Research has shown that one of key factor people want to buy the product/services is because of the titles used. So it is important for those who want get best conversion.

This is just the ideas I thought in my mind. Here are several ways you can use to make hypnotic title.

1. Open the title with this foreword
 Finally!
Announcement!
New!

2. Promise benefits for visitors
Get your new job in 2 days with this new method!
Get rid of your backache in 10 minutes!

3. Offer something free
Free book how to fix the car!
Free for all writers!

4. Tease the title with a question
What's the secret to be successful?
Do you always make the mistake all this time?

5. Begin with a testimony
"This is the greatest weapon I have ever seen!"
"These two books make me the richest guy!"

6. Construct the title with words "How"
How to influence other people
How to attract any women

7. Use words "Wanted"
Wanted - Young Executive to get rich instantly
Wanted - Nervous People

8. Ask "Who Else"
Who else want to say singing is difficult ?
Who else want to become successful like me ?

9. Gives a warranty
Guaranteed all the dirties will be cleaned in 1 week or we will refund your money
200 %!
Guaranteed reduce your weight in 1 month or we will pay you three times!
#build #hypnotic #title #ways
  • Profile picture of the author Harlan
    None of this is remotely hypnotic.

    You are completely misusing the word.

    Hypnotic is related to hypnosis.

    There are no hypnotic patterns in your headlines.
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    Harlan D. Kilstein Ed.D.
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    • Profile picture of the author The Copy Nazi
      Banned
      Originally Posted by Harlan View Post

      None of this is remotely hypnotic.

      You are completely misusing the word.

      Hypnotic is related to hypnosis.

      There are no hypnotic patterns in your headlines.
      What the O.P. has posted is rubbish - in my opinion - BUT one of the meanings of the word "hypnotic" is "attracting and holding interest as if by a spell". So in that sense he's used the word correctly.

      Now excuse me while I slip back into my trance.
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  • Profile picture of the author 1robert
    Hi Denise, I think this article would be better suited in the articles section of the forum.

    What you are sharing has value to people wanting to write their own sales letter, but not so much for the "world-class" copywriters in this part of the forum.

    And like Harlen Quoted "None of this is remotely hypnotic."

    A Hypnotic headline could be...as you read every word of this letter, you start to feel more and more like...
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    • Profile picture of the author Remez Sasson
      I think that with all the plethora of advertising and products, people learned not to be so easily influenced by a few words. "Hypnotic words", if there is such a thing, are not enough to make one buy something. They might attract the attention, but they are not enough by themselves to make one spend money.
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  • Profile picture of the author CopyMonster
    The fastest way for anyone to create a "hypnotic" headline?

    Stick the buzzword du jour in it eg. "mobile", "50 shades of...", "Gangnam" (had to put that one in). Of course the market and message must match.

    To be clear, I'm using "hypnotic" to mean trance inducing - a way to access "click whirr" type responses (the stuff outside of conscious processing).

    There's also the list of 12 most powerful words... including "you", "free", "new"... etc. And of course other powerful word lists.

    Bottom line. The REAL secret to all this is to know your market well.

    Edit: How hypnotic is Gangnam?
    okay... one last one

    Get your Gangnam on... ;-)
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    Scary good...
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  • Profile picture of the author Pusateri
    I've been swinging a pocket watch in my headlines for years. That's the secret to hypnotic writing. Pocket watch! And a beard. WSO coming soon.
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  • Profile picture of the author Steve The Copywriter
    This has always sent me into a bewildered trance - why on earth do we want to hypnotise our readers?

    Or in anyway try and hoodwink them.

    Wouldn't it be better if they were completely aware just how sensational the stuff is we're selling and with full consciousness say "Yes! I really like this and I'm buying it"

    And not wake up the next day feeling conned and saying - "WTF have I done - I'm getting a refund"


    Steve
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    http://www.warriorforum.com/warriors...right-now.html
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  • Profile picture of the author Jerome Y
    Originally Posted by Denise Harland View Post

    One of the biggest secret on the successful sales page is located on the title used.
    Before visitors read what will be offered to them, they read the title first. If title is very attractive and make curious, they have tendency to read more content on the sales page itself. Otherwise, they will just leave and close the page.

    Research has shown that one of key factor people want to buy the product/services is because of the titles used. So it is important for those who want get best conversion.

    This is just the ideas I thought in my mind. Here are several ways you can use to make hypnotic title.

    1. Open the title with this foreword
    Finally!
    Announcement!
    New!

    2. Promise benefits for visitors
    Get your new job in 2 days with this new method!
    Get rid of your backache in 10 minutes!

    3. Offer something free
    Free book how to fix the car!
    Free for all writers!

    4. Tease the title with a question
    What's the secret to be successful?
    Do you always make the mistake all this time?

    5. Begin with a testimony
    "This is the greatest weapon I have ever seen!"
    "These two books make me the richest guy!"

    6. Construct the title with words "How"
    How to influence other people
    How to attract any women

    7. Use words "Wanted"
    Wanted - Young Executive to get rich instantly
    Wanted - Nervous People

    8. Ask "Who Else"
    Who else want to say singing is difficult ?
    Who else want to become successful like me ?

    9. Gives a warranty
    Guaranteed all the dirties will be cleaned in 1 week or we will refund your money
    200 %!
    Guaranteed reduce your weight in 1 month or we will pay you three times!
    I think Denise was merely using the word "Hypnotic" to describe a good title that can draw and get the readers to do what he wants(buy,etc.). He most likely didn't really mean using hypnotic patterns,NLP,etc. to literally hypnotise the people reading it.
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    • Profile picture of the author Pusateri
      Originally Posted by CardJY View Post

      I think Denise was merely using the word "Hypnotic" to describe a good title that can draw and get the readers to do what he wants(buy,etc.). He most likely didn't really mean using hypnotic patterns,NLP,etc. to literally hypnotise the people reading it.
      Either way, he used it incorrectly.

      Each of those units of language we call words has a specific meaning or meanings. That's what makes verbal communication possible.

      Most readers could figure out that by hypnotic he meant "attention getting." Still, it's a sin against clarity and very uncopywriter. You have to be clear to be persuasive.

      There are times when novel usage can work, but you have to know the standard meaning before you know when they are. That's clearly not the case here.
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  • Profile picture of the author AlexanderBeresford
    That's exactly why. You'll get some use out of what Denise wrote anyway.
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  • Profile picture of the author james kirk
    The Korean dancers certainly are hypnotic...
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    To your success!

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