Remember you're speaking to ONE PERSON in copywriting

I've been reading some sales letters on here recently, and this is something I find most marketers overlook and forget, but it's extremely important.

Most of the sales pages I read sound like s someone on a stage yelling at 100,000 people, rather than a conversation between ONE PERSON and YOU (which is, digitally speaking, exactly what you're doing in a sales letter).

When you're writing, remember that one person is reading your sales page, and to you're trying to build a ONE-ON-ONE relationship with them, so in your writing a very powerful technique is to make sure that you're talking to them like a friend, not some slick-oiled salesman trying to sell them something with generic lines, tactics, or maneuvers... marketing is really as simple as being HONEST and telling another person you can give them what they're looking for, and if people can feel like you're writing specifically to them, and care about specifically them (for example, telling people as an one individual to another in your sales letters that you care about their success, like you'd tell a friend), makes them feel like you're not just "hyping" things, or trying to sell, but also dropping the "sales act" and talking to them like a real person, friend, and letting them know that you're talking to them on an individual, personal level as a human, rather than looking like you're just talking at them.