Nothing To Do With Copywriting. Then Again It Could Be...
...I'm not a golfer, but FFS, The Ryder Cup was a bit special for Europe wasn't it?
And you know what made it even better? Our friends in the US of A were extremely magnanimous about the victory.
Go on, there has to be some brilliant copywriting analogies.
"The copy was bombing, there was little hope of any success. The product was dismal. But the writers brainstormed all night, dramatically improved the product and remarkably found the right power words that transformed the advertising response...and yes, the sales went through the roof. Even the competitors said how sensational the result was"
Steve
And you know what made it even better? Our friends in the US of A were extremely magnanimous about the victory.
Go on, there has to be some brilliant copywriting analogies.
"The copy was bombing, there was little hope of any success. The product was dismal. But the writers brainstormed all night, dramatically improved the product and remarkably found the right power words that transformed the advertising response...and yes, the sales went through the roof. Even the competitors said how sensational the result was"
Steve