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Thoughts on outsourcing follow-up copy

by The_Lead
14 replies
So I'm thinking about outsourcing the copywriting for my autoresponder/follow-ups. I'll probably take the copy and add my own flavor after, any thought on pluses/minuses. Any recommendations on services?
#copy #copy writing #follow up #followup #outsourcing #thoughts
  • Profile picture of the author textbroker
    If you're not a copywriter or a writer by nature, letting someone else do a draft for you can make refining the responders a whole lot easier and faster. If you're naturally passionate about the subject and have the time, you may want to do it yourself.
    There are quite a few services and writers here. You may want to check the Warriors for Hire section or check us out.
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  • Profile picture of the author John Jonas Phil VA
    It's a job you can also give a VA but you have to make sure that VA has copywriting experience. There are a lot of good writers here in the Philippines although I have to admit that most of them have a hard time with copywriting.
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    Hire a Filipino virtual assistant and make your business better through outsourcing.
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  • Profile picture of the author Raydal
    While you thinking about outsourcing, keep in mind that
    you are looking for a copywriter and not just a writer.

    And if you want to add your own flavor it these emails
    afterwards you'll end up doing more work that you
    anticipate. At least for me. it's easier to write from
    scratch than to adjust another writer's work.

    -Ray Edwards
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    The most powerful and concentrated copywriting training online today bar none! Autoresponder Writing Email SECRETS
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  • Profile picture of the author Alex Ceskavich
    Provide:

    1. Topic
    2. Theme
    3. Thesis (what you want to say about the Theme)
    4. An outline - which follows good copy practices.

    Then - as long as you have a good writer - you're good to go.

    - Alex
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    • Profile picture of the author The_Lead
      Alex, thanks for this! I need things broken down, and this was a simple helpful tip
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  • Profile picture of the author OutsourceFactor
    Hhhhmmm. There are several places that you could go for outsourcing a copywriter. The warriors for hire section has great writers and copywriters, you could also try outsourcefactor, oDesk or fiverr. I'm not 100% sure with services but the sites I mentioned are really good places to start with outsourcing..

    Goodluck!
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  • Profile picture of the author Rich7
    If you employ a good writer, I don't think it will make much sense to be looking to add your 'flavor' 'after'.

    Good copy will be the right flavor from the get-go. And it'll work so well, changing it for 'flavor' won't make sense.

    Making changes to test different ideas - sales/sign-ups/whatever - might make sense to do, though.
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    Highly Capable Copywriter
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  • Profile picture of the author FuNwiThChRiS
    I think outsourcing copy for your own products/services is a great idea. Not because you'll wind up using it, but instead, to get a new perspective on your own business. You'll almost certainly grab some ideas, new language, and snippets of copy from the results.

    My belief is that outsourcing "your own" copy is an effective method of user testing. It's all about optimization at the end of the day.

    Good luck!
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    Work hard, live a happy life, cherish your family and friends. Be thankful for every day.

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  • Profile picture of the author The_Lead
    You guys are awesome, thanks for the tips and please keep them coming!
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  • Profile picture of the author eugenedm
    Yes, you can outsource copywriting but it's necessary to find out how they write. Copywriting requires a lot of imagination, originality and persuasiveness. So before you outsource anything at all to someone in the Philippines or India, test how well they do copywriting.
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  • Profile picture of the author MarkWMS
    Good and experienced copywriters are very hard to come across. Writers are found in plenty. Before you decide to hire someone for such a job, make sure that he has loads of experience in this field. Choosing one randomly will not be a good idea.
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  • Profile picture of the author Rezbi
    Originally Posted by The_Lead View Post

    So I'm thinking about outsourcing the copywriting for my autoresponder/follow-ups. I'll probably take the copy and add my own flavor after, any thought on pluses/minuses. Any recommendations on services?
    Just remember, if you 'add' your 'own flavour' afterwards, the results are down to you.

    I've had a client change the subject line on an email I wrote for them, made it worse, and then blame me when they never got the result.

    Needless to say, I refuse to work with those types of people anymore.
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