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One Legged, Scrawny and Blind...They All Humiliated Pros

by ewenmack
9 replies
Creating Killer Hooks In Your Sales Copy

Yep John Carlton at his best diving head first into muscle salesmanship
and displaying 6 of his monster golf ads plus a bonus one too.

Enjoy!
Ewen

P.S. Thought I may as well add 3 more examples
of his ads and him talking about "gun to head" get er done writing.

He's talking to Perry Marshall about it.

http://www.perrymarshall.com/marketi...ting/examples/

Enjoy!
#blind #humiliate #legged #pros #scrawny
  • Profile picture of the author Steve The Copywriter
    ...great ewen, I've just spent a very enjoyable hour listening to it, when I've got a deadline to meet (so I'm pm'ing you the copy to finish). What's that you say? You're too busy digging up more good stuff to watch? Ok, I'll write it then...

    Anyway.

    I remember listening to Carltons first ever "talk" at a Dan Kennedy seminar (about 15 years ago) on hooks. I then changed an Ad I was running in the press and the response literally quadrupled. And it's still doing extremely well to this day...and tomorrow...and the next day...

    This Jim Edwards webinar is an expanded version on John's hooks.

    Seriously, it's a must watch.


    Steve
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    • Profile picture of the author ewenmack
      Just tell your client you've found a "new" way to add 25% more response
      and had to do more research to nail it.

      Sound good?

      Best,
      Ewen

      Originally Posted by Steve The Copywriter View Post

      ...great ewen, I've just spent a very enjoyable hour listening to it, when I've got a deadline to meet (so I'm pm'ing you the copy to finish). What's that you say? You're too busy digging up more good stuff to watch? Ok, I'll write it then...
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  • Profile picture of the author Steve The Copywriter
    ...Yes, and it would be true.

    I've just improved one of the the hooks I was going to use (based on something Carlton said in the webinar that I've never heard on any of his courses...).


    Steve
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  • Profile picture of the author The Marketeer
    Thanks for the share. Great content.

    If you're on Perry Marshall's list you might remember the 2 hour John Carlton Seminar on Storytelling he shared sometime earlier this year.
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  • Profile picture of the author Steve The Copywriter
    ...it may be on his site, but I couldn't see it, would be great to have the link for the storytelling seminar.


    Steve
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  • Profile picture of the author Andrew Gould
    Here you go:

    John Carlton Seminar
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    Andrew Gould

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  • Profile picture of the author Steve The Copywriter
    Andrew,

    As they say in the UK - shot and a half! - thanks so much.

    Steve


    P.S. We have a David Ogilvy thread - http://www.warriorforum.com/copywrit...id-ogilvy.html

    We may as well make this one a John Carlton thread (we might need Ewen to change the title - although if it's got "one legged" in it - we kind of know Carlton is involved - but the new writers may not be aware of that headline).
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  • Profile picture of the author KingOfContentMarketing
    Here's another one.
    John Carlton Simple Writing free mp3 Interview

    "You’ll Also Hear . . .
    • How to connect with your audience and become their go-to guy
    • How to get your foot in the door with copywriting
    • John’s influences and resources he’s learned along the way
    • How to break into a more affluent market by showing the value of your services
    • Which is better – direct response or email, and whether or not you should bother with old-school methods like space ads
    • How to get targeted traffic to your site
    • How to market your services to small businesses in this economy
    • 3 ways to identify the hot buttons in a market"
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    Marketing is not a battle of products. It is a battle of perceptions.
    - Jack Trout
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