Copywriting for Beginners!

Banned 12 years ago

Some names you might wish to research Gavin...

Originally Posted by RickDuris

You have a couple of options:

There are a number of quality copywriters on this forum who mentor others, including in no particular order Ray Edwards, Malcolm Lambe, Mike Humphreys, Vin Montello, Marcia Yudkin, Paul Hancox and Mark Andrews.

You might consider approaching them.

- Rick Duris

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laurencewins

12 years ago

In addition to Mark's excellent suggestions, I would practice as much as possible and get hold of as many good quality ebooks written by respected copywriters and read and re-read them until you start to grasp the overall principles.

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Cheers, Laurence.
Writer/Editor/Proofreader.

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Raydal

12 years ago

Hi Gavin,

You mentioned my course and prospective students
who ask I usually point them to my Fiverr gig or
simply point out that they have a trial period to
test the waters for about the same price.

The real test of the pudding is in the eating.

-Ray Edwards

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Tim Bazley 12 years ago

Hi Gavin,

The first resource I used to learn about copywriting was the AWAI 'Accelerated Program For Six-Figure Copywriting' by Michael Masterson. It gives you all you need to start, plus you get email support, critiques of your work etc if you buy direct from AWAI.

It costs about $500 I think. I picked up a used copy from ebay for $50 which of course didn't have the support.

Hope that helps,

Tim.
- Thanks
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Steve Hill

12 years ago

You'll find some good information about direct response copywriting in a classic book titled "How to Write a Good Advertisement - A Short Course in Copywriting" by Victor O. Schwab.

It may be available at your public libarary, or you can order it from Amazon for $13.24:

How to Write a Good Advertisement: Victor O. Schwab: 9780879803971: Amazon.com: Books

There are many other resources, of course, but this one is a good introduction. Even though it is not a recent book, much of the information is timeless.

Another direct response classic worth searching for at your library is "Advertising Secrets of the Written Word" by Joseph Sugarman.

Thanks
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deezn

11 years ago

Originally Posted by Steve Hill

You'll find some good information about direct response copywriting in a classic book titled "How to Write a Good Advertisement - A Short Course in Copywriting" by Victor O. Schwab.

It may be available at your public libarary, or you can order it from Amazon for $13.24:

How to Write a Good Advertisement: Victor O. Schwab: 9780879803971: Amazon.com: Books

There are many other resources, of course, but this one is a good introduction. Even though it is not a recent book, much of the information is timeless.

Another direct response classic worth searching for at your library is "Advertising Secrets of the Written Word" by Joseph Sugarman.

I just read both of these, literally the last two books I have read. Both are excellent. Really good stuff. I think Sugarman's book is my favorite so far.

I've read Dan Kennedy's Ultimate Sales Letter, which is good for an intro. Plus he gives you a lot of non-copywriting tips. Then Bly's Copywriter's Handbook. Which I found a little light on copywriting but great for the backend of copywriting (how to do research, how to service your client etc.)

But then I started on Schwab's book which was great. Concrete tips on how to write an advertisement.

Then I started Sugarman's book and so far it's my favorite. It's as if the other books are theory, then you go grab a piece of paper and you are like, "wait how do I start this?"

You read Sugarman's book and he says, this is how you write your first line. It should be short. And here is your second line. I liked it so much I went to Amazon to buy his other two books, but the reviews all said they were word for word the same. So I didn't. I wrote my first ad after reading Sugarman's book. It was the first one that made me say, now I can write an ad.

I haven't deployed the ad yet. But it's my first real one I intend to use (lead gen ad).

I think I'm going to try Caples Tested Advertising Methods next. I've heard great things. And so cheap.

It's crazy you can get the knowledge from people who have made millions. For $11 on Amazon.

Thanks
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Steve Hill 11 years ago

Originally Posted by deeznuts

It's crazy you can get the knowledge from people who have made millions. For $11 on Amazon.

Yes, it is, and the classic information doesn't change much either. Techniques and tools may change with regularity, but basic human nature seems remarkably consistent.

You may be interested in other classics from this list:

The Gary Halbert Letter

Some of the resources are freely available, and found with a PDF search on Google.
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masterz

12 years ago

jason fladlien's 3 hour ad at Stopwatch Copywriting always come in handy. i highly recommend it. it costs $37 the last time i checked

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Create Your Own Hot Selling Salescopy In Less Than 24 Hours Without Writing A Single Word - 100% Guaranteed

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Mark Andrews

Banned 12 years ago

Sign yourself up instantly for this...

...at just $17 a month it's a steal coming as it does from such a highly respected top copywriter...

http://www.warriorforum.com/warrior-...heres-how.html (Paul Hancox)

Smoking hot,

Mark Andrews

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Ellie M

12 years ago

Thanks for posting this ... I've been looking for a good copywriting course too so will definitely check into these suggestions.

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Ellie Manwiller
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staceythewriter 11 years ago

BJJ2121:

You may want to visit AWAI's web copywriting division as well: http://www.awaionline.com/web/

Good luck!
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Stacey Mathis
Stacey Mathis Copywriting
The Copywriter's Highway to Success
http://www.staceythewriter.com
Twitter: @staceythewriter
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Gavin LeFleur

11 years ago

Hi Guys

Thanks very much for all the info. I will act on this and hopefully when i am more experienced contribute to the forum . Regards

Thanks

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onestrangepath

11 years ago

Here's a Great Resource... I picked it up on E Bay. Million Dollar Mailings by Denison Hatch. This is a HUGH book with Great Copy. I was given this bit of advice years ago and I stand by it...
Find some Great Sales copy like in the Million Dollar Mailings book. Then you need to grab some paper and Hand write some of these letters. This will help you understand copy and flow. And over time you will get better and better.

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Mikestankowski

11 years ago

Anyone read 'the adweek copywriting handbook' by Joe Sugarman? A lot of interesting ideas on copywriting and trying to market you ideas.

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AshwaniGaur

11 years ago

Don't Go For Books, Copy Skills Come Second To Being Able To Put Together Two Sentences Coherently Without Simultaneously Combusting Into Flames.

Get TheGaryHalbertLetters, available free on the internet. Start out by:

#1: Print One Letter Each Day.
#2: Read and Re-read The Letter. Understand Why Gary Wrote The Letter.
#3: Get A Nice, Metallic, Shiny Expensive Pen...and some paper.
#4: Copy The Letter By Hand. Writing With Your Hands Has Something To Do
With The Brains.
#5: After Each Paragraph, ask yourself "why is this paragraph so important? how has
this paragraph earned its position in this copy?". Allegedly Frank Kern does it,...well
he does a version of it along the lines "Who Gives A Fock!"

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