Sales Bullets Suddenly Get Better With These 4 U's

Great video with excellent suggestions for super-charging the bullet points in your copy.

I know they've been posted before but to complete your armoury of bullets - here's Team Makepeace's Formulas.




Steve

Excellent video. Always good to see people's techniques for this sort of thing, as it adds to the mental toolbox when looking at my own bullet point copy.

That's a great approach to writing bullet points. I have an entire
lesson on writing bullet points in my coaching program; it is
that important. Most copywriters don't put much thought into
these little fellows, but they deserve the same attention as
headlines. Prospect have been known to buy a product
because of just one bullet point.

Talking about The Total Package, I'm still amazed that Clayton
gave away so much in his original newsletter and then
sold the complied emails as his first online product.
I bought it and was happy to even after I realized that
I had all the "chapters" from his previous emails.

That's how valuable I found them.

-Ray Edwards

Hi All...

On bullets...

I have found it may be only 1 critical bullet...

You tirelessly sweated over to get just right... That hits the bullseye -- DEAD ON!

That one critical bullet whose subliminal appeal... scores a direct hit and slams home "right into the pit of the buyer's gut" -- instantly awakening their hidden needs and desires... for exactly what your product promises.

This simple little bullet... Can easily tip the sale (in your favor) to make them click the "button" and happily part with their hard earned money and -- BUY!!

Bullets can make or -- break conversions.

I have rewritten bullet copy and doubled conversion rates.

Normally I write 100 bullets + for my copy.

I pull out the best ones as idea starters for my headlines and the top 10 best are tweaked for my subheads.

To become a copywriter (that can make sales) requires you become an expert bullet writer and know how bullets work (and why) and... how to make a bullet invoke the desired responses (emotions) in your reader.

Bullets are the life blood of copy.

My favorite bullet inspirations...

I love Clayton Makepeace's courses. I own the Desktop Copywriting Course as well as all his products and DVDs, and I still go back to them for inspiration!

Gary Bencivenga is a master at writing bullets... Googling him is definitely worth taking the time to do.

http://www.bencivengabullets.com/

Here is an archive online with bullets from Gary too... for your viewing pleasure, enjoy!

http://www.marketingbullets.com/archive.htm

Jennie Heckel
Sales Letter Copywriter

Read the chapter in Ray Edwards' book, Writing Riches, on writing bullets.

Excellent material.

Best,

Thomas O'Malley

Here are some other suggestions for writing bullets: http://www.warriorforum.com/copywrit...et-points.html

Cheers,
Ray Wilson