"I don't need you!"

Early in my online copywriting career I would always find
myself on the defensive when on the phone with clients. It
seemed that I always had to prove my worth to get the job ..
always on the defensive.

I never thought about it that way really, just that I knew
95% of my telephone contacts resulted in me not getting the
job.

Later I noticed that the potential clients I spoke to on the
phone had a different attitude. I notice that they were now
on the defensive and wanting to know if I WOULD TAKE THEM ON
AS CLIENTS!

So what made the big difference ... INTIMIDATION.

You see, when you are trying to get the sale then you end up
pushing away the client. When you are willing to walk away
from the sale then it puts you in a position of power.

And here is how I use the strategy of intimidation on my
website:
Can you see why when a prospect actually calls me after
reading my site they are already qualified because they now
have to PROVE why I should work with them.

Before I had this type of language on my site I will get all
kinds of 'losers' and scammers calling me. Those who
wanted to get my services for nothing. Now I get more
qualified clients--the 5 figure kind!

ONE OF THE MOST EFFECTIVE WAYS OF MAKING THE SALE IS TO TELL
THE PROSPECT THAT YOU DON'T NEED THE SALE!!

You can do this by ...

1. Limiting the number who can get your product.
2. Raising the price.
3. Reminding them that you are already making money. (People
hate to give money to the 'poor' but love to give their
money to people who already rich! Beats me, but it's human
nature--don't try to work against it, instead let it work
for you.)
4. Using a deadline.
5. Make it exclusive--only a few would buy. "This may NOT
be for you"

Try it.

-Ray