One Copywriting Course to Rule them All

4 replies
What would you guys like to see covered in a course on copywriting mastery? This would be for aspiring copywriters but also IMers and affiliate marketers who just want to get better at making conversions with their copywriting.

Input much appreciated.
#copywriting #rule
  • Profile picture of the author Tinkerbell
    SECTION 1 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
    What Is Copywriting Anyway?
    Discover exactly what a 'good ad' is (you'll never again be confused about what your sales letter must have to get massive action!)
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    Start With The Basics – Create A Spark
    Find out the one thing any marketer must have, no matter if they are a rank beginner or a seasoned “pro” before they can create a winning ad
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    Turn Up The Heat – Get Specific
    Learn a simple technique for quickly turning your products feature list into complete, ready-to- market sales concepts (which means you'll be able to write more winning sales letters – faster!)
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    Creating The Sale Step 1
    How to develop an avatar of the single, highly individual, interesting person who will hungrily devour every word of your sales message and buy your product
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    Creating The Sale Step 2
    Uncover the one “vitally important something” your prospect practically salivates over having, doing, or be(come)ing
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    Creating The Sale Step 3
    Create a picture of your prospect's world now, contrasted with the world yet to come in which your prospect feels as if he could step out of his own life into the future you've described and live there himself
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    Creating The Sale Step 4
    Discover the one question you absolutely must answer to erase your prospect's skepticism and get him to buy now!
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    Creating The Sale Step 5
    Create a plan of action for buying and using your product for your prospects that will make taking action – now! – seem as easy as 1-2-3-4!
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    Create An Irresistible Offer – In The Beginning
    Discover the only “best way” to start your sales message …
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    Create An Irresistible Offer – The Middle
    Revealed: Two “sales supports” that help you bridge the gap between your prospect's beginning skepticism and his decision to buy that let you completely bypassing the dreaded “so what?” … plus, the “Urgent Need Creation Tool” and how to use it!
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    Create An Irresistible Offer – The End Is Near
    Why you must let your prospect choose for himself whether not to buy your product (and keep things as they are in his life now) or to make the purchase (and change his life forever!)
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    The Rules Of Persuasion – Emotional Structure
    Your 13-Step blueprint for creating the persuasion portions of your sales letter (watch your prospect overcome his own objections to buying your product, step-by-step!)
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    Ads Have Layers – Structuring Cause And Effect
    Seven pieces of the sales puzzle that will help you create motivation to buy in your prospects (directly from the page!) that lock together so logically, every single word will have your prospect nodding in agreement (which means less following-up to get them to buy for you!)
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    Who's Mind Is It Anyway? – Knowing Your Customer
    Discover a foolproof method for isolating and identifying the main selling points of your product and how to present them in a way your prospect will love!
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    Getting Under Their Skin – A Bare-Bones Method For Crafting A Winning Ad!
    Discover a sentence-by-sentence method for planning your sales letter (that will have you writing copy like a pro from your very first paragraph!)
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    Headline, Hook, And More – Your Six Second Sales Pitch
    How to format your sales letter (and convince prospects you're a “professional,” even if it's your first product!) Discover the secret to creating your winning six-second elevator pitch for your product, and more …
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    The Proposal – Create A Fire , Crank Up The Heat From A Slow Burn To A White-Hot Fever Pitch, Then Enjoy The Buying Frenzy!
    How to create the perfect sales package (everything you need to “pre-sell” your product to prospects, affiliates, and more … )
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    Mass Money Method – The Tools You Need To Make Your Message Viral
    Discover how, when, and where to spread the word about your product (and send sales through the soaring through the roof!)
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  • Profile picture of the author Alex Cohen
    Originally Posted by sethczerepak View Post

    What would you guys like to see covered in a course on copywriting mastery? This would be for aspiring copywriters but also IMers and affiliate marketers who just want to get better at making conversions with their copywriting.

    Input much appreciated.
    Aspiring copywriters, product creators, and affiliate marketers represent three different groups, and each one has their own set of needs.

    For example, product creators and affiliate marketers don't need to go as deep as aspiring copywriters.

    Or, many affiliate marketers just write email copy.

    So I suggest you gear your course towards just one group. Or create three different courses.

    Alex
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    • Profile picture of the author sethczerepak
      Originally Posted by Alex Cohen View Post

      Aspiring copywriters, product creators, and affiliate marketers represent three different groups, and each one has their own set of needs.

      For example, product creators and affiliate marketers don't need to go as deep as aspiring copywriters.

      Or, many affiliate marketers just write email copy.

      So I suggest you gear your course towards just one group. Or create three different courses.

      Alex
      Awesome input, thanks a lot Alex
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      • Profile picture of the author wordwizard
        I love Tina's outline. I would buy this course in an instant!

        Always interested in learning more.

        Although there's one other topic that would get people's attention... How to get copywriting clients who pay well ;-)
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