A Note To Everyone That Critiques Copy
Why?
Because you weren't always a pro and had to learn too at some point.
A perfect example of this is in John Caples - Making Ads Pay
In chapter 6 about inspiring copywriters he says:
Ev Grady never criticized a single line of copy I ever wrote for him. Instead be checked with a pencil the headlines and paragraphs he liked. And praised them highly! "That's swell, John" he would say. "Write some more like that!"
I would then hurry to my desk, eager to write copy that would win additional praise...
How about people start helping by showing what they are doing write instead of talking AND criticizing In such a bitter and condescending manner.
I think it would make this whole section a lot more pleasant.
That's my 2 cents.
Aspiring copywriters: if you need 1:1 advice from an experienced copy chief, head over to my Phone a Friend page.
Always looking for badass direct-response copywriters. PM me if we don't know each other and you're looking for work.
The Most Bad-Ass Tax Reduction Strategist for Internet Marketers who HATE paying taxes. See my happy clients
POWER LETTERS Get Offline Appointments
These Email Templates Land You Great Clients!