Copywriting Infographic - Copywriting Basics Simply Explained | Warrior Forum - The #1 Digital Marketing Forum & Marketplace

I disagree with the first definition - under "Why". Copywriting has one purpose - to get you to buy. Anything else is writing. Content writing is not to be confused with copywriting.

And it's weird how almost all the quotes are from writers - not copywriters. Big difference. You could be the greatest writer in the world but the worst copywriter.

But some of the quotes are pertinent. Like this one - "If you can't explain it simply, you don't understand it well enough".

Some attribute the quote to Einstein rather than Richard Feynman

Update: now I get where ABCopywriting is coming from.

"As well as being a copywriter and editor, I write award-winning short fiction."

So he's not an advertising copywriter - he's a content writer calling himself a copywriter.

Thanks
1 reply

{{ DiscussionBoard.errors[7249011].message }}

ExquisiteMedia

11 years ago

Originally Posted by The Copy Nazi

I disagree with the first definition - under "Why". Copywriting has one purpose - to get you to buy. Anything else is writing. Content writing is not to be confused with copywriting.

And it's weird how almost all the quotes are from writers - not copywriters. Big difference. You could be the greatest writer in the world but the worst copywriter.

But some of the quotes are pertinent. Like this one - "If you can't explain it simply, you don't understand it well enough".

Some attribute the quote to Einstein rather than Richard Feynman

Update: now I get where ABCopywriting is coming from.

"As well as being a copywriter and editor, I write award-winning short fiction."

So he's not an advertising copywriter - he's a content writer calling himself a copywriter.

Actually, I have to disagree with you. The purpose of copywriting isn't only to sell. Copywriting is a form of writing used for marketing purposes, but there are a ton of things that are part of marketing. Selling is just one part of it.

How many "content writers" do you see ghostwriting?

Thanks
1 reply

Signature

When you want the best, get the best!
The best copy on WF is right here....

{{ DiscussionBoard.errors[7250526].message }}

WinstonTian

11 years ago

Originally Posted by ExquisiteMedia

Actually, I have to disagree with you. The purpose of copywriting isn't only to sell. Copywriting is a form of writing used for marketing purposes, but there are a ton of things that are part of marketing. Selling is just one part of it.

How many "content writers" do you see ghostwriting?

I beg to differ.

Copywriting was originally meant to be a salesmanship-in-print,
and it will never change in the future, because then, it'll be a
completely different word.

Salesmanship in print/TV/radio/webinar whatever will always be
salesmanship - it doesn't matter if you're "preselling" or warming
up the prospect to a sale...

It's all about opening up the sale, and closing it in the end. It's
selling, period, because even you're talking about content, it's
going to need to sell benefits of the product itself...

Or even if the market sophistication is so severe that the mere
mention of a product's name will shatter a sale's chances,
you're still going to warm the prospect into the relevant topic...

And no matter how far off you open the sale, it eventually will
end in a sale. We write with the end in mind.

There are certainly striking similarities with "content writing"
which aims to sell an "idea" to the reader, but they strike
different chords with respect to the closing of the sale.

Winston Tian

Thanks
1 reply

Signature

Cheers,
Winston
The Beginner's Doctor

{{ DiscussionBoard.errors[7250627].message }}

ExquisiteMedia

11 years ago

Originally Posted by WinstonTian

I beg to differ.

Copywriting was originally meant to be a salesmanship-in-print,
and it will never change in the future, because then, it'll be a
completely different word.

Salesmanship in print/TV/radio/webinar whatever will always be
salesmanship - it doesn't matter if you're "preselling" or warming
up the prospect to a sale...

It's all about opening up the sale, and closing it in the end. It's
selling, period, because even you're talking about content, it's
going to need to sell benefits of the product itself...

Or even if the market sophistication is so severe that the mere
mention of a product's name will shatter a sale's chances,
you're still going to warm the prospect into the relevant topic...

And no matter how far off you open the sale, it eventually will
end in a sale. We write with the end in mind.

There are certainly striking similarities with "content writing"
which aims to sell an "idea" to the reader, but they strike
different chords with respect to the closing of the sale.

Winston Tian

I wasn't even thinking about "content." I was referring to writing for branding purposes. It doesn't have to be for a product, people sell themselves way too often any more. Copywriting is a form of writing used for marketing purposes, regardless of how it's approached. Content writing is just that, content. Closing a sale is just part of copywriting, without the words that led to the sale, it wouldn't be possible. You can't just go out there with a call to action.

Thanks

Signature

When you want the best, get the best!
The best copy on WF is right here....

{{ DiscussionBoard.errors[7267559].message }}

Raydal

11 years ago

This infographic reminds me of the poetic line:

"Let the simplicity of your vocabulary by prominently eminent"

-Ray Edwards

Thanks

Signature

The most powerful and concentrated copywriting training online today bar none! Autoresponder Writing Email SECRETS

{{ DiscussionBoard.errors[7250419].message }}

BrainCopy

11 years ago

That is a very nice infographic. Nice job!

Thanks

{{ DiscussionBoard.errors[7251268].message }}

KingOfContentMarketing

11 years ago

Ran into this:
http://mashable.com/2011/12/26/history-advertising/

Can you spot the mistake they made regarding cars?

Thanks
1 reply

Signature

Marketing is not a battle of products. It is a battle of perceptions.
- Jack Trout

{{ DiscussionBoard.errors[7267219].message }}

Steve Hill 11 years ago

Originally Posted by Joe Ditzel

Ran into this:
http://mashable.com/2011/12/26/history-advertising/

Can you spot the mistake they made regarding cars?

Since the first US car company was established in 1893 and it wasn't until 1908 that the Model T was introduced, 1835 seems a bit early for US automobiles?

Interesting infographic, though. It's impressive how quickly Internet-based advertising has matured.
- Thanks
Signature

Learn more - earn more: Books for Copywriters
{{ DiscussionBoard.errors[7267463].message }}

Copywriting Infographic - Copywriting Basics Simply Explained

Trending Topics

Boat and Jet Ski Rentals...... Door Hangers Effective?

Are billboards still effective in driving customers?

Let's dissect the genius behind Nike's 'Just Do It' slogan. What makes it so powerful and timeless?

A Very Strange Internet Problem

4 underutilised SEO research approaches to explore