Pimp My Ride Biatch
Linguists use the terms “zero derivation” and “functional shifting” to describe the morphing of a noun into a verb or vice versa with minimal or no change of form: bristle, thumb, stump. Impatient authors can hurry this process along through the rhetorical device known as anthimeria, deliberately employing words from one grammatical category as though they belonged to another. The phrase pimp my ride is a double anthimeria: the noun has been verbed, the verb nouned. Do mutant verbs enrich the English language or pollute it? When Shakespeare uses an anthimerial verb such as peace, uncle or ghost, we praise his genius. But when our boss urges us to solutionize a problem, we run screaming from the room. Whatever happened to solve? |
Verbs derived from brand names face a similarly brief life span before being thrown to rest, like Thomas Hardy’s “Drummer Hodge,” uncoffined. We no longer Xerox documents or Hoover carpets. Will our children’s grandchildren still Google references and Facebook their friends? Probably not. |
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