Look at this blatant rip off!

by 0oo0
9 replies
So I click on facebook ads to see what people are doing for a funnel and then I land on this page and was shocked when I read the copy...

See for yourself...

Learn NLP At Home | Learn NLP Techniques Online - Rapid NLP | Rapid NLP

To me it shows a lack of creativity, I find nothing wrong with using other peoples copy as a template but not a blatant rip off...

What do you think of this?
#blatant #rip
  • Profile picture of the author colmodwyer
    I doubt the WSJ ad writer (Martin Conroy) will care too much as...

    A) He heavily swiped from an old Bruce Barton ad
    B) Likely made millions in royalties
    C) His ad doesn't run anymore
    D) And he died 6 years ago

    Colm
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  • Profile picture of the author maximus242
    he probably wont make that much money off it anyways, there is a reason its a former control instead of a control
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  • Profile picture of the author AshwaniGaur
    HAHAHAHA...Even the visitors will be like..

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  • Profile picture of the author davemiz
    he probably wont make that much money off it anyways, there is a reason its a former control instead of a control
    LOL... what kind of bone-headed comment is that?

    this "former control" ran continuously from 1975 to 2003 with over $1 billion in sales.

    It brought in approximately one million new subscribers each year.

    in fact, its considered one of the best copy ads of all time.

    But of course, you know this already.

    This doesn't mean someone can swipe it in another niche and it works, no, copy doesn't work that way... but just because its a former control doesn't mean its bad.

    thats seriously the dumbest thing I've heard all day.
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  • Profile picture of the author Raydal
    I've seen several other letters based on this swipe even though
    not as blatant as this one. They were at least adapted to the IDEA
    in the WSJ copy, which real swiping is all about.

    But again the IDEA behind the story is nothing new. It's as
    old as the Scriptures. The idea of TWO similar people that
    made dissimilar decision and the outcome is replete in
    the Bible.

    Examples: Cain vs. Abel, Jacob and Esau, Abraham and Lot,
    Prodigal son and the brother who stayed at home, man who
    built on the sand and the other on rock etc.

    When you read older copy (such as in Robert Collier Letter
    book) you see many references to Scripture. Back then
    American public was more familiar with Bible imagery/stories.

    The point is that the IDEA behind the WSJ letter is not new.

    -Ray Edwards
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  • Profile picture of the author Rezbi
    What I dislike about these types of swipes is that they tend to be obvious lies.

    What's the likelihood of this story being true for this product?

    And this goes on with some of the million selling products, too.

    Lies are lies. Plain and simple.
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  • Profile picture of the author ThomasOMalley
    Swiping older material almost word for word will probably not get you into trouble.

    But you must normally modify or adapt the copy for your current project. And as Ray Edwards stated, try to get the underlying theme or idea in the copy and use that in your copy.

    You will, however, definitely run into some potential legal problems if you use a current control now and copy it, especially if you are using this copy in the same market in which the current control is used.
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