12 replies
Alrighty then…

I sit in coffeehouses all of the time as I write my copy.

It gives me a stimulating background to drown out the incessant noise in my head.

And different coffeehouses have different ebbs and flow.

One thing I pay attention to (not sure why) is how customers are acknowledged upon their exit.

Some baristas/business owners are really polished in their interaction with customers, while others just kind of get stuck in a routine.

Enter a friend of mine…

I’ll sit in her shop writing, while I repeatedly hear, “Have a good one…” as customers leave the coffeehouse.

I complained.

I told, “You’ve got to be more original in saying goodbye.”

Otherwise…

“Don’t say anything at all.”

Besides…

“It’s annoying for the people sitting in the coffeehouse to hear you saying the same thing again and again and again and again!”

It’s okay…

I know her well enough to be this much of a prick…

So she asked me to come up with a different way to acknowledge her customers as they’re leaving.

I’m sitting there as other tired clichés went through my mind like, “Enjoy your day.”

Yeah, that’s original.

I got thinking some more:

“Thanks for giving me your money. Let’s do it again soon!”

“Come back later for more drugs“

And my personal favorite…

“I hope you can stand being a little nicer next time!”

Anyways…

So I thought I’d come here to pick y’all’s brain and see if you can help me redefine the customer exit expression of appreciation – with a kick.

You down?

Then throw down.

Mark
#good
  • Profile picture of the author Mark Andrews
    Banned
    "Spiffing! Bottoms up, see you again soon old chap!"

    Seriously though, what's wrong with a genuine heartfelt, strong, warm well expressed and well meant...

    "Thank you! Hopefully see you soon, take care, thanks again!"

    With a genuine warm smile and good eye contact. Say it like you mean it, from the heart.

    Works wonders. Would you believe it?

    Smoking hot,


    Mark Andrews
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  • Profile picture of the author RickDuris
    "Hey, watch out for THAT guy. He kicks people in the ass on their way out."
    Signature
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  • Profile picture of the author BrianMcLeod
    "Thanks for your business... we appreciate you."

    No crime in clarity.
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    • Profile picture of the author Alex Cohen
      Reminds me of the Jay Abraham furniture store story. He had them try 28 different greetings when a person came through the door, and the 1 they finally settled on increased sales by 3 times.

      Perhaps you could help your friend come up with a better entrance greeting and increase her sales.

      Alex
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  • ...thanks for coming in...before you go here's a Flyer so you can have a free croissant with your coffee when you next pop in.
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  • Profile picture of the author laurencewins
    "Enjoy your (coffee, danish, whatever they bought) and have a great day.
    It changes the exit message to be personal and adds a positive touch too.

    I also agree with Mark about the eye contact and a smile. It's amazing how many people DON'T smile these days and that's a simple way to show appreciation.
    Signature

    Cheers, Laurence.
    Writer/Editor/Proofreader.

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  • Profile picture of the author max5ty
    A extensive study was done by the O.E.P.R.C.R.Q.A. in 2008, top psychologists from 4 prestigious universities interviewed 23,958 coffee house goers. One of the questions in section IV was "Are you happy with the salutation...and likewise are you happy with the valediction?"

    Of the 4 choices...
    73% went with A - I could give a crap.
    26% chose B - Undecided.
    1 person chose D - Wish they'd come up with a better "good by".

    Of those surveyed...when asked why they spent time in a coffee house...99% said to look for singles...1 guy said, "To write copy".

    Dr. Palenjorbgh, one of the leading psychologists, said the study was inconclusive and further research was needed.

    The study was published in the Journal.
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    • Profile picture of the author Pusateri
      Originally Posted by max5ty View Post

      A extensive study was done by the O.E.P.R.C.R.Q.A. in 2008, top psychologists from 4 prestigious universities interviewed 23,958 coffee house goers. One of the questions in section IV was "Are you happy with the salutation...and likewise are you happy with the valediction?"

      Of the 4 choices...
      73% went with A - I could give a crap.
      26% chose B - Undecided.
      1 person chose D - Wish they'd come up with a better "good by".

      Of those surveyed...when asked why they spent time in a coffee house...99% said to look for singles...1 guy said, "To write copy".

      Dr. Palenjorbgh, one of the leading psychologists, said the study was inconclusive and further research was needed.

      The study was published in the Journal.
      Top psychologists conduct opinion polls?
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      • Profile picture of the author max5ty
        Originally Posted by Pusateri View Post

        Top psychologists conduct opinion polls?
        Yes.

        Whenever there's noises or voices.
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        • Profile picture of the author The Copy Nazi
          Banned
          Originally Posted by max5ty View Post

          Yes.

          Whenever there's noises or voices.
          Got a link or are you winding us up? I don't care either way. It was quite funny.
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  • Profile picture of the author The Copy Nazi
    Banned
    What's this doing in the copy section anyway? It should be over in the Coffee section.
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    • Profile picture of the author ewenmack
      How-about...

      If it's a married woman..."Do good and hug your man"

      Married man..."Do good and hug your mistress"

      Gay guy..."Do good and hug your man"

      Hippie..."Do good and hug a tree"

      Looks like a dog..."Do good and hug your dog"

      Hot young mum..."Do good and hug your kids and me"

      Priest..."Do good and don't hug the boys"

      Sleazeball..."Do good and don't hug anyone"

      Granny..."Do good and hug your grand kids, great grand kids and their kids"

      Burning Man Goer..."Do good and don't hug the fire"

      Pot smoker...Do good and don't blow smoke in the policeman's face when you hug him"

      A Mark Andrews..."Do good and hug everyone you've said cor blimey to"

      A Bentley owner..."Do good and hug a random Toyota car"

      A Bi gal..."Do good and hug a straight guy"

      An adman..."Do good and go hug the word relevant"

      ---------------------------------------------------------------------------------

      That's all for now folks.

      Ewen
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