The ROI of Story Telling
In case anyone forgot about the value of story telling I found this great article that I'm sure will stick in the back of your mind when you write or rewrite your copy:
How To Sell A $1 Snow Globe For $59: The Real ROI Of Brand Storytelling | Fast Company
This is the subtitle:
"Storytelling" is a hot topic in marketing these days, but can you put an actual price on a compelling brand story? The surprising tale of what happens to the value of everyday objects when you imbue them with backstory.
After reading it, I was inspired to revise some of the copy I was already writing for a project and added in some *major* social proof that I KNOW will really boost sales from my target market!
Best,
Justin
- Jack Trout