Long vs. Short Landing Page test
I'm sure some of you have already seen this, but I think it's interesting to mention it here.
A test published on WhichTestWon put a short landing page against a long one. Both versions had identical tops, but one went into more details about the product and had multiple calls to action.
I don't want to open another debate of short versus long copy, because I know it's been covered many many times before in this forum, but I found it interesting that this time the short landing page converted better.
Here's the test if you want to check it out.
Very Long vs. Short Landing Page
Cheers
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