How to best deliver a WSO sales letter to clients?

11 years ago

Originally Posted by Ray Wilson

I was wondering how you guys usually deliver a WSO sales letter if you have been given the assignment to write one.

With Clickbank sales letters it's clear - you just send your html file with the images, css and whatever to the client. He doesn't have to change much.

But with the WSO it's another story.

So, do you write it in HTML and then just send it to the client and tell him he needs to make a picture of it or manually copy&paste it to bbcode. Or you do something else?

Appreciate your answers.

-Ray

Determine your client's expectations before taking the assignment.

Normally, converting HTML to BB code does not fall within a copywriter's area of responsibility.

As an aside, the free FireShot plugin for the Firefox browser does an excellent job of converting a web page to PNG, JPG, GIF, or BMP.

Alex

[ 4 ] Thanks

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BrainCopy

11 years ago

I send my assignments as a word document so my
client can then send it to their designer.

I never had to had to design and format a sales letter
for any of my clients. They usually have a designer that
does that.

I guess I've just been getting lucky so far

Thanks
1 reply

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Alex Cohen

11 years ago

Originally Posted by Anthony La Tour

I send my assignments as a word document so my
client can then send it to their designer.

I never had to had to design and format a sales letter
for any of my clients. They usually have a designer that
does that.

I guess I've just been getting lucky so far

The OP asked about a WSO sales letter, not a "regular" sales letter.

That said, if you're not participating in the design of a regular sales letter, you're leaving visual persuasion elements in the hands of your client. Not necessarily a good idea.

Alex

[ 1 ] Thanks

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KingOfContentMarketing

11 years ago

Good tip on Fireshot, Alex. Works like a charm.

Thanks
1 reply

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Alex Cohen 11 years ago

Originally Posted by Joe Ditzel

Good tip on Fireshot, Alex. Works like a charm.

Thanks Joe.

Alex
- Thanks
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