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Unread 19th November 2012, 10:07 PM   #1
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Default Write Those Words So A Blind Man Can See 'Em: Storytelling Resources For Copywriters and Marketers

Here are storytelling resources for copywriters and marketers. If you have any good things to add, post a comment below and I'll put it on the list. (Post title inspired by this post by Brian McLeod.)

updated 06/01/14

Articles/Links

https://ooomf.com/blog/want-to-be-a-...om-a-comedian/

From Rick Duris:
"...Kevin Costner's eulogy for Whitney Houston. When read on paper, it's a great piece of writing. What does Kevin Costner do? "... say some stories.""
Two Graces Taos: Eulogy for Whitney Houston by Kevin Costner, February 18, 2012

From Miss Lizzie:
"...a memo from Jeffrey Katzenberg to his execs at Disney, after the flop that was Dick Tracey...Not everything's relevant to copywriting of course, but Katzenberg makes some great points about the importance of story, a central idea and even marketing and testing."
Letters of Note: Some Thoughts on Our Business

David Mamet memo on dramatic writing

The Five Key Turning Points of All Successful Movie Scripts by Michael Hague

An Interview With Robert McKee

Quirky Secret of Marketing Successfully

Crash Course in Storytelling

The Big Sales Copy Tip… Who Are You? - Jimmy Curley "Street Marketing" Blog

Phil's Forum for Independent Retailer Success: Say Something Interesting

What 3 Brands Can Teach You About Storytelling

Once Upon a Time Copywriters Used Storytelling To Write Irresistible Copy

Storytelling Secrets of Top Salespeople

Discover 7 Ways Storytelling Helps You Write Irresistible Copy

The Savvy Copywriter

Confessions Of A Story Junkie- John Carlton

What Hollywood Producer David Mamet Can Teach You About Copywriting and Storytelling

How To Sell A $1 Snow Globe For $59: The Real ROI Of Brand Storytelling | Fast Company

The 22 rules of storytelling, according to Pixar

What's the difference between capturing an emotion and creating a mood?

Storytelling Power In Ad Copy

The Copywriter’s Sweet Revenge

How to Craft Cash-Creating Climactic Copy | Michel Fortin on Copywriting, Marketing, Business, and Life

How to Create a Plot Outline This Business of Writing

The Science of Storytelling: Why Telling a Story is the Most Powerful Way to Activate Our Brains

The Neuroscience of Your Brain On Fiction



Books

Improving Your Storytelling by Doug Lipman


The Story Solution: 23 Actions All Great Heroes...The Story Solution: 23 Actions All Great Heroes...

The Elements of Persuasion: The Five Key Elements...The Elements of Persuasion: The Five Key Elements... (via Mike Humphreys)

The Secrets Of Action Screenwriting" by William...The Secrets Of Action Screenwriting" by William... (via Mike Humphreys)

Ice To The EskimosIce To The Eskimos

Wired for Story: The Writer's Guide to Using...Wired for Story: The Writer's Guide to Using...

"Winning the Story Wars," by Jonah Sachs


David Gordon's Therapeutic Metaphors

Tell to Win: Connect, Persuade, and Triumph with the Hidden Power of Story by Peter Guber

THE WRITER'S JOURNEY by Christopher Vogler

All Marketers Are Liars by Seth Godin

The Bible by Various Authors

"Story" by Robert McKee

On Writing by Stephen King

"Hooked - Write Fiction that Grabs Reader from Page One and Never Lets Them Go" by Les Edgerton

On Writing Well, by William Zinsser

20 Master Plots: And How to Build Them: Ronald...20 Master Plots: And How to Build Them: Ronald...

Story Proof: The Science Behind the Startling...Story Proof: The Science Behind the Startling...

Made to Stick: Why Some Ideas Survive and Others...Made to Stick: Why Some Ideas Survive and Others...

Story: Substance, Structure, Style and The...Story: Substance, Structure, Style and The...

Amazon.com: The Art of Dramatic Writing...Amazon.com: The Art of Dramatic Writing...

The  Story Factor: Inspiration, Influence, and...The Story Factor: Inspiration, Influence, and...

Storytelling: Branding in Practice eBook: Baris...Storytelling: Branding in Practice eBook: Baris...

Stein  on Writing: A Master Editor of Some of the...Stein on Writing: A Master Editor of Some of the...

Amazon.com: The Art of Dramatic Writing...Amazon.com: The Art of Dramatic Writing...

Unlimited Selling Power: How to Master Hypnotic...Unlimited Selling Power: How to Master Hypnotic...

Buying Trances: A New Psychology of Sales and...Buying Trances: A New Psychology of Sales and...

Writing  for Emotional Impact: Advanced Dramatic...Writing for Emotional Impact: Advanced Dramatic...
Covers targeting emotions.

Harlan Ellison
Various Novellas, Short Stories, Etc.





Courses and other Products

Connecting With Stories

Story Selling... Troy White Shows You How To Turn Your Stories Into Wealth

Effortless Influence by Daniel Levis


Kick Ass Copywriting Secrets Of A Marketing Rebel by John Carlton

StoryTelling: How to Create Clear and Memorable Business Stories

iVersity - Future of Storytelling



Audio/Podcasts

Storytelling Techniques

Myth and Truth in Story Selling | Kevin Rogers|Direct Response Copywriting Expert|Marketing Consultant|The Copywriter's Edge

John Carlton Interview w David Jenyns- Explains the importance of being able
to tell a story


John Carlton on the Power of Story Telling in Copy: Extended Seminar on MP3
John Carlton Seminar



PDF Downloads

One Sentence Perusasion Course
Blair Warren's One Sentence Persuasion Course

Seven Story Secrets by Vin Montello
http://www.montellomarketing.com/sec...crets-2008.pdf

Jonah Sachs on how "Winning the Story Wars" came to be written
http://winningthestorywars.com/downl...rsPrologue.pdf



Classified Ads Using Storytelling

eBay item 4146756343 (Ends Apr-28-04 15:37:01 PDT) - SIZE 12 WEDDING DRESS/GOWN NO RESERVE
(related: The Seattle Times: Local News: Fact is, wedding-dress guy's eBay pitch includes some fiction )

Wesley Crusher Trading Card Ruined and Autographed by Wil Wheaton | eBay



Storytelling in Music

How I Made Money By Listening To Country Music And How You Can Too



Threads


How Do You Find The Story In a Product or Service?
http://www.warriorforum.com/copywrit...ml#post7962387

http://www.warriorforum.com/copywrit...u-can-too.html

http://www.warriorforum.com/copywrit...rytelling.html


http://www.warriorforum.com/copywrit...y-telling.html

http://www.warriorforum.com/copywrit...ead-movie.html

http://www.warriorforum.com/copywrit...rytelling.html

http://www.warriorforum.com/copywrit...rytelling.html

http://www.warriorforum.com/copywrit...ways-work.html

http://www.warriorforum.com/copywrit...ory-world.html

http://www.warriorforum.com/copywrit...rytelling.html

http://www.warriorforum.com/copywrit...rytelling.html

http://www.warriorforum.com/copywrit...es-letter.html

http://www.warriorforum.com/copywrit...stole-you.html

http://www.warriorforum.com/copywrit...oman-wins.html

http://www.warriorforum.com/copywrit...rytelling.html

http://www.warriorforum.com/copywrit...ways-work.html

http://www.warriorforum.com/copywrit...rytelling.html

http://www.warriorforum.com/copywrit...n-authors.html

http://www.warriorforum.com/copywrit...ml#post8651222


Videos

Watch | Everything Is a Remix

Jay O'Callahan: The Power of Storytelling on Vimeo

Andrew Stanton: The clues to a great story | Video on TED.com

Use STORIES to Perk Up Your Business - YouTube

Ira Glass on Storytelling, part 1 of 4 - YouTube

Stand In: Trey Parker & Matt Stone | mtvu.com

Obsessives - Soda Pop - YouTube

The Fantastic Russell Brand on Robert McKee's Story Seminar

Big Think Interview With Robert McKee



Fiction Authors Known For Great Storytelling
(Comments are from Warrior posts in other threads.)


Alice Munro

Maeve Binchy
"Make me wish I lived in Ireland."

Dan Brown
DaVinci Code
"...masterful use of end-of-chapter teases."

Truman Capote

Michael Chabon
"The Adventures of Kavalier and Clay"

Agatha Christie

Pat Conroy
Amazing flow in his writing.

Bryce Courtenay
Great scene setter and Bryce was a professional
copywriter for many years before becoming an author.

Roald Dahl
Charlie and the Chocolate Factory
"...knows how to elicit vivid imagination from the reader."

Sir Arthur Conan Doyle
Sherlock Holmes novelettes and stories.

Diana Gabaldon
Series: The Outlander Series.

Terry Goodkind
"The Sword of Truth"

Robert Heinlein.
He had an amazing ability to put a story across and make it real.

Ernest Hemingway
including the Nick Adams stories

Frank Herbert
Sci-fi.

Robert E. Howard
dark fantasies

John Irving

Robert Jordan
Wheel of Time series. Epic fantasy.

Stephen King
Great storyteller.

Elmore Leonard
Great for crime stories.

C.S. Lewis

Daphne Du Maurier
Makes history come alive.

Anne McCaffery
PERN Series.

Frank McCourt. Amazing writing and a great example of opening up
to your reader.

Haruki Murakami
Kafka on the Shore

Flannery O'Connor
"...attention-getting prose and remarkable metaphors."
"As Gary Bencivenga has said, metaphors are the most important form of story in copy."

James Patterson.
Well-known fiction author. Writes some killer suspense and thriller novels.

Edgar Allen Poe

Vladimir Propp
Russian folk stories
Vladimir Propp - Wikipedia, the free encyclopedia

Annie Proulx
The Shipping News

Alastair Reynolds
Dark sci-fi, noir-ish.

Richard Russo
novelist.

Dorothy Sayers
Lord Peter Wimsey and other stories.

Hunter S. Thompson

Brad Thor
Counter-terrorist/hunt down the bad dudes books.

John Kennedy Toole
A Confederacy of Dunces

Kurt Vonnegut.
The consummate storyteller.

Gene Wolfe
Sci-fi. "Regarded by some as the greatest living writer working in the English language."

Robert Louis Stevenson
Treasure Island


Parody Sales Letters with Crazy/Humorous Story Lines

Buy My Stupid Ebook

Country Boy Riches

You're A Poor Loser

Learn Copywriting from the Greatest Copywriter - Perhaps the Greatest Human Being - Who Ever Walked the Earth

Mystic Mayan Power Cloak

How YOU Can Start and Build a Money Making Machine that Brings in Money So Fast You'll Need to Buy a FLEET of Brinks Trucks to Carry All Your Cash In

Click Here You Idiot




Amazon Product Storylines

Amazon.com: Funniest Amazon Product Reviews



Catalog/ Ecommerce Retailers Using Stories


Banana Republic catalogs from the 80s


J Peterman Company

Saddleback Leather

Garagiste Wine- Wine sold through email with stories

Frank Lewis Schultz "A Fluke Of Nature" grapefruit ad via Joe Sugarman


Email Marketers Using Lots of Storytelling

BenSettle

Matt Furey

Daniel Levis


Craigslist Ads Using Storytelling


Hilarious Yoga Mat for Sale Ad on Craigslist

The Most Awesome Craigslist Ad Is for a Beat-Up Bike

Subaru Craigslist Ad Is Brutally, Hilariously Honest About Used Car's Unusual Qualities

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Unread 19th November 2012, 11:40 PM   #2
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Default Re: Write Those Words So A Blind Man Can See 'Em- Storytelling Resources For Copywriters and Markete

This should be a sticky.
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Unread 20th November 2012, 02:18 AM   #3
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Default Re: Write Those Words So A Blind Man Can See 'Em- Storytelling Resources For Copywriters and Markete

Nice post Joe.

Here's one for ya (not so much story, but on targeting emotions):

Karl Iglesias - Writing for Emotional ImpactKarl Iglesias - Writing for Emotional Impact

Scary good...
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Unread 20th November 2012, 03:46 AM   #4
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Default Re: Write Those Words So A Blind Man Can See 'Em- Storytelling Resources For Copywriters and Markete

Great post Joe! Thanks, and I'm sure we'll get a lot out of this.

One tip for newer copywriters reading this though; Don't get hung up on reading too much. Ensure you balance reading the theory, with actually practicing the techniques. I made this mistake at the start, and I got into a sort of addiction where I thought I could never really get started until I'd read the next book, then the next one, and so on...

Learn and practice!


Thanks again Joe,


Ben.

50% converting squeeze pages, 12% converting WSO's, and more...
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Unread 20th November 2012, 08:05 AM   #5
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Default Re: Write Those Words So A Blind Man Can See 'Em- Storytelling Resources For Copywriters and Markete

THANK YOU, JOE!

Lots of perspective in that list.

My favorite's David Mamet's take: What Hollywood Producer David Mamet Can Teach You About Copywriting and Storytelling

- Rick Duris

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Unread 20th November 2012, 08:08 AM   #6
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Default Re: Write Those Words So A Blind Man Can See 'Em- Storytelling Resources For Copywriters and Markete

Quote:
Originally Posted by TheSalesBooster View Post
This should be a sticky.
Agreed... and done.

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Unread 20th November 2012, 10:32 AM   #7
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Default Re: Write Those Words So A Blind Man Can See 'Em- Storytelling Resources For Copywriters and Markete

I'm loving that snow globe link - #2.

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Unread 20th November 2012, 12:25 PM   #8
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Default Re: Write Those Words So A Blind Man Can See 'Em- Storytelling Resources For Copywriters and Markete

Great work Joe.

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Unread 20th November 2012, 07:23 PM   #9
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Default Re: Write Those Words So A Blind Man Can See 'Em- Storytelling Resources For Copywriters and Markete

Russell Brand's thoughts on Robert McKee
who one or two of you will be familiar with...




Smoking hot,


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Unread 28th November 2012, 09:59 PM   #10
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Default Re: Write Those Words So A Blind Man Can See 'Em- Storytelling Resources For Copywriters and Markete

Not two hours ago I finished reading for the first time On Writing Well, by William Zinsser. I know I'll be returning to it often.

It definitely deserves a spot on your excellent list, Joe.
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Unread 2nd December 2012, 08:41 PM   #11
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Default Re: Write Those Words So A Blind Man Can See 'Em- Storytelling Resources For Copywriters and Markete

This is a great post. Thanks!

Grab your free report, NO OPT-IN. Can you make $ in the next 24hrs using Email? click HERE to find out
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Unread 3rd December 2012, 09:24 AM   #12
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Default Re: Write Those Words So A Blind Man Can See 'Em- Storytelling Resources For Copywriters and Markete

Good post...I read one of the articles and enjoyed it

www.scottmooreonline.com

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Unread 11th December 2012, 10:48 AM   #13
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Default Re: Write Those Words So A Blind Man Can See 'Em- Storytelling Resources For Copywriters and Markete

This is a highly noteworthy post and I have bookmarked it.
It not only presents actual value to forum members and sparks new ideas, but it also over delivers good information, draws in the reader and encourages them to make a click.
It is an excellent thread AND a great example that on how to establish one’s credibility.
The link to the article Storytelling Power In Ad Copy sparked an idea and enabled me to get over the hump on one of my 2nd Tier pages. It was reading like an encyclopedia entry, I had lost my voice and it was not a compelling read at all.

I just got done re-writing this page
Beginners Guide To Organic Gardening and wanted to thank you for helping me solve this problem I had!

All the best to you and Happy Holidays!

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Unread 25th December 2012, 02:47 PM   #14
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Default Re: Write Those Words So A Blind Man Can See 'Em- Storytelling Resources For Copywriters and Markete

This is an AWESOME list!!!!! Thank you so much for putting it together, Joe!!! ~ : )
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Unread 13th January 2013, 12:51 AM   #15
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Default Re: Write Those Words So A Blind Man Can See 'Em- Storytelling Resources For Copywriters and Markete

Quote:
Originally Posted by TheSalesBooster View Post
This should be a sticky.
I agree. Nice share!

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Unread 14th January 2013, 09:34 PM   #16
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Default Re: Write Those Words So A Blind Man Can See 'Em- Storytelling Resources For Copywriters and Markete

Wow, this is a great resource. Thank you for putting it together!
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Unread 24th January 2013, 08:26 AM   #17
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Default Re: Write Those Words So A Blind Man Can See 'Em- Storytelling Resources For Copywriters and Markete

Great post - one I was looking for but was too lazy to do! Thank you.

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Unread 8th March 2013, 12:57 PM   #18
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Default Re: Write Those Words So A Blind Man Can See 'Em- Storytelling Resources For Copywriters and Markete

Copywriting without works is fantasy.



Great F'ing thread by the way. Kick arse resources!

Thanks to the OP

Quote:
Originally Posted by CharismaticMannequin View Post
Great post Joe! Thanks, and I'm sure we'll get a lot out of this.

One tip for newer copywriters reading this though; Don't get hung up on reading too much. Ensure you balance reading the theory, with actually practicing the techniques. I made this mistake at the start, and I got into a sort of addiction where I thought I could never really get started until I'd read the next book, then the next one, and so on...

Learn and practice!


Thanks again Joe,


Ben.

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Online Marketing Consultant Since 1999
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Unread 12th March 2013, 10:13 PM   #19
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Default Re: Write Those Words So A Blind Man Can See 'Em- Storytelling Resources For Copywriters and Markete

Quote:
Originally Posted by CharismaticMannequin View Post
Great post Joe! Thanks, and I'm sure we'll get a lot out of this.

One tip for newer copywriters reading this though; Don't get hung up on reading too much. Ensure you balance reading the theory, with actually practicing the techniques. I made this mistake at the start, and I got into a sort of addiction where I thought I could never really get started until I'd read the next book, then the next one, and so on...

Learn and practice!

Thanks again Joe,


Ben.
Very much on point. Reading, reading, reading only can be a big distraction.
Thanks Ben.
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Unread 12th April 2013, 12:55 AM   #20
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Default Re: Write Those Words So A Blind Man Can See 'Em- Storytelling Resources For Copywriters and Markete

This is a truly great post Joe!

Just recently I went through Andre Chaperon's Lucrative List Building Bootcamp (an email series) and have to say his storytelling is just incredible.

Also, my boss when I was at MindValley, got me to read "Made to Stick: Why Some Ideas Survive and Others Die", that illustrates perfectly the power of storytelling.

My 0.02

-David

Think Content Strategy - where small and medium businesses get shortcuts to more traffic, leads and sales online.
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Unread 15th April 2013, 07:18 AM   #21
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Default Re: Write Those Words So A Blind Man Can See 'Em- Storytelling Resources For Copywriters and Markete

Ben Settle is a really good storytelling email marketer, he writes really engaging content.
bensettle.com
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Unread 5th June 2013, 07:02 AM   #22
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Default Re: Write Those Words So A Blind Man Can See 'Em- Storytelling Resources For Copywriters and Markete

My favorite writer on the planet is Harlan Ellison. He writes mostly short stories and novellas. He has written everything from comics to TV shows and movie scripts. You will get hooked from the very first sentence. Here is a link to his stuff: ELLISON and here is a link to his movie "". (Full Movie)

ELMO
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Unread 15th July 2013, 03:21 PM   #23
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Default Re: Write Those Words So A Blind Man Can See 'Em- Storytelling Resources For Copywriters and Markete

This is a terrific resource, thank you. I can give a very hearty endorsement to one of your course listings - "Connecting with Stories" with Harlen Kilstein is excellent. I am looking forward to taking another course with Harlan (not on your list) called "NLP Copywriting." That's on my bucket list for next month
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Unread 20th July 2013, 03:51 PM   #24
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Default Re: Write Those Words So A Blind Man Can See 'Em- Storytelling Resources For Copywriters and Markete

Awesome - again - many thanks for this!
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Unread 25th July 2013, 01:53 PM   #25
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Default Re: Write Those Words So A Blind Man Can See 'Em- Storytelling Resources For Copywriters and Markete

Incredible resources, thank you for your efforts my friend.
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Unread 26th July 2013, 03:46 PM   #26
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Default Re: Write Those Words So A Blind Man Can See 'Em- Storytelling Resources For Copywriters and Markete

Joe

Thanks so much for sharing. You must have put a heck of a lot of work into that post.

I not joking when I say this: but another great book to study, if you want to learn dynamic story telling, is "Treasure Island" by Robert Louis Stevenson!

Prosperity to all scribes!

Dave

Are You looking for a native UK writer who can also write "American"?

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Unread 9th April 2014, 10:03 PM   #27
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Default Re: Write Those Words So A Blind Man Can See 'Em: Storytelling Resources For Copywriters and Markete

Awesome!!! Thanks for sharing
You're such a great guy. I enjoy read some of these articles. Hopefully it can help me to be a good copywriter.

Goodluck
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Unread 14th July 2014, 05:18 AM   #28
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Default Re: Write Those Words So A Blind Man Can See 'Em: Storytelling Resources For Copywriters and Markete

This is interesting though quite long. Thanks for sharing
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Unread 17th July 2014, 11:38 AM   #29
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Default Re: Write Those Words So A Blind Man Can See 'Em: Storytelling Resources For Copywriters and Markete

that looks really good thanks
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Unread 22nd August 2014, 08:29 AM   #30
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Default Re: Write Those Words So A Blind Man Can See 'Em: Storytelling Resources For Copywriters and Markete

This thread is so beautiful I want to cry!!!
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Unread 25th August 2014, 09:06 AM   #31
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Default Re: Write Those Words So A Blind Man Can See 'Em: Storytelling Resources For Copywriters and Markete

Love all of this! Almost too much information.
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Unread 28th August 2014, 06:02 PM   #32
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Default Re: Write Those Words So A Blind Man Can See 'Em: Storytelling Resources For Copywriters and Markete

Thank you for all the helpful links.
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Unread 29th August 2014, 02:59 PM   #33
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Default Re: Write Those Words So A Blind Man Can See 'Em: Storytelling Resources For Copywriters and Markete

Thanks for the list! Great resource
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