Snappy copy from a door to door salesman

Oh man that's funny!!

This video was posted before, so it's an old thread.

-Ray Edwards

Sorry about that. I'll use search next time I put something up on the forum.

I know the argument of "he needed to make sure he demonstrated enough value in the pitch before asking for the order" is one many subscribe to and is completely true in the sales process online and offline.

But!

As someone who was a corporate sales trainer in a past life (before writing copy) and trained young men and women to do exactly the kind of thing this young man does,

I couldn't help but painfully notice the missed opportunity for him to close the sale the moment the man's wife gave the buying signal to close when she asked, "How much?"

That's a buyer's question and is a signal to close.

At this point, he should have responded, "Well, that's the best part! Usually a smaller bottle of the weaker unconcentrated stuff from our competitors goes for $40 or more and isn't nearly as strong. In fact, it would take 10 bottles of another cleaner to give you the use you'll get out of this one for only $36.

So you get a lot more uses out of it and save money today too. (Put the bottle in her hand here now) We accept cash, check or credit, so here's a pen if you need to write a check or sign for your card, otherwise I've got change here if you want to just use cash like most of your neighbors are doing."

That would have done everything he needed to close the sale right there on the spot.

Instead, she ended up standing there feeling ignored, neglected, unimportant (and probably even insulted) as he continued to ramble on and losing her interest when she was ready to buy...

- if only he had listened.

"Be the best listener you ever met." - Eugene Schwartz to Copywriters

Of course, being able to interact live with your prospects so you can read their cues is a huge advantage of selling face to face, when online, your copy must anticipate where in your letter (and when) these questions and cues will arise in the mind of your reader and answer them there on the spot (in your copy) because you don't have the benefit of engaging them in a live setting face to face.

But kudos to you Kenny for being a great natural born salesman. If you happen on this somehow, sometime, don't take it as anything but the helpful, constructive criticism it's intended to be to make a sharp salesman, even sharper...a strong closer.

And isn't it interesting that to be a strong closer, it's not being pushy or overselling at all... but to the contrary...

actually involves listening more.