Do you have your own unique writing style?

I love to tell stories...work both real and imaginary people into a scene, or put the reader into a scene that comes alive with some key sensory words and strong imagery. However, I have a pretty flexible tone...meaning I can write really high-energy, in-your-face copy...or switch to a more mellow, let's-sit-down-and-chat approach, depending on what the audience of the moment might find more appealing.

So yes, I do have some basic preferences, but I also enjoy the challenge of adapting my style to the one required for the particular product, brand, or situation.

For me. It's not what we say that's important.

It's the questions we ask.

An interesting phrase I often use is....

"You don't suppose..."

and then lead into a pain probing question that helps to qualify the reader...and then another, and another...

If the questions don't qualify the reader and have them saying "yes" "thats me"
or "yes, I have that problem."....thats fine, they simply serve to disqualify as well as qualify, at least my time isnt being consumed with "tyre kickers" on the phone

Asking questions stirs the old emotions pot, and the quicker I can find anger, pain or fear then the more likely the sale.

I think it was Gary Halbert who once said "3 Yes's and you're on a home run".

Afterall, in my book people decide quicker if they want to get rid of pain, fear or a problem, and take much longer with an aspiratory sale using features and benefits.

By getting them to confirm they have a problem, and that they want to solve it or
get rid of it, I think works better than trying to convince them they should have something new and shiny.

(My 2c from a cynical, pragmatic Scotsman )

Yes. I have an unique writing style. All my own.

It really depends on the topic I'm writing about.

But as much as I can, I want to inject real-life stories and make it come alive by using words that would push buttons on my readers mind.

I try to ask questions that encourage readers to admit a need or pain, then boom! You sent the message across.

yes, i'm a bit too sarcastic sometimes, need to control myself.

I really enjoy weaving personal stories and examples into my sales letters. I also like bringing in current events.

- Jonathan Webb

When you do a lot of writing over the years you'll naturally
develop your own "voice".

Some people get that very quickly.

A great example of this is Gary Halbert's writing.

Just a few sentences in and you know you're
reading something by Gary Halbert.

I don't think worrying too much about your style is
helpful.

It's probably far more useful to focus on thinking about
who your prospect is, what's important to him and what
kind of language will appeal to him.

Kindest regards,
Andrew Cavanagh

Conversational, as though talking to a friend sprinkled with stories relative to the "problem" the product solves.