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The idea that hit me like a big...two ton..heavy thing...

by sethczerepak
13 replies
How many of you guys collect swipe files?

Would it be cool to have a swipe file that also had video tutorials on how to repurpose each sample AND the copywriting principles behind each sample?

Just a crazy thought, got thousands of pages of swipage in my dropbox account, thinking I might assemble a training course like this one.

What do you guys think?
#bigtwo #hit #idea #thing #tonheavy
  • Profile picture of the author JRVogt
    I think many would welcome that sort of course. You hear a lot about "Get swipe files! Always add to your swipe file collection!" but not hardly as much about what then to do with all that content. Sure, you can figure it out as you go, but having an overview, a more polished and efficient approach to it all could be extremely helpful.
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    • Profile picture of the author sethczerepak
      Originally Posted by JRVogt View Post

      I think many would welcome that sort of course. You hear a lot about "Get swipe files! Always add to your swipe file collection!" but not hardly as much about what then to do with all that content. Sure, you can figure it out as you go, but having an overview, a more polished and efficient approach to it all could be extremely helpful.
      I think it offers the best of both worlds. You get the swipes, but repurposing them can sound "wooden" unless you understand the underlying principles that created them. This would solve that, thanks for the feedback.
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  • Profile picture of the author Alex Cohen
    Seth,

    I think it would be very helpful.

    You might run into copyright issues, though. The Fair Use Provision of the Copyright Law allows you to quote a limited amount of a copyrighted work (whether you do it for educational or commercial purposes) without permission.

    But the amount is not specified, so you never know. Somebody might get pissy and send you a cease and desist letter.

    I'm not a lawyer and the above is not offered as legal advice. It's simply my opinion.

    Alex
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    • Profile picture of the author debml
      Originally Posted by Alex Cohen View Post

      Seth,

      I think it would be very helpful.

      You might run into copyright issues, though. The Fair Use Provision of the Copyright Law allows you to quote a limited amount of a copyrighted work (whether you do it for educational or commercial purposes) without permission.

      But the amount is not specified, so you never know. Somebody might get pissy and send you a cease and desist letter.

      I'm not a lawyer and the above is not offered as legal advice. It's simply my opinion.

      Alex
      From the attorney I spoke with, generally the rule is 35% of the material needs to be original material to avoid copyright infringement when quoting another copyrighted work.

      Obviously, this discussion was related to the particular project I am working on, but it seems to be a universal premise based on the case law the attorney I spoke with presented to me. But, you may still want to consult a copyright attorney if you plan to do this.
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      • Profile picture of the author Alex Cohen
        Originally Posted by debml View Post

        From the attorney I spoke with, generally the rule is 35% of the material needs to be original material to avoid copyright infringement when quoting another copyrighted work.

        Obviously, this discussion was related to the particular project I am working on, but it seems to be a universal premise based on the case law the attorney I spoke with presented to me. But, you may still want to consult a copyright attorney if you plan to do this.
        The amount is only one of four factors. So I don't see how your attorney could make a blanket statement like that and be on solid ground.

        Alex
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        • Profile picture of the author debml
          Originally Posted by Alex Cohen View Post

          The amount is only one of four factors. So I don't see how your attorney could make a blanket statement like that and be on solid ground.

          Alex
          As I said, it was related to the project I'm working on.
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          • Profile picture of the author Alex Cohen
            Originally Posted by debml View Post

            As I said, it was related to the project I'm working on.
            You also said 35% "seems to be a universal premise". I find that hard to accept no matter what the other three factors are.

            Alex
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    • Profile picture of the author sethczerepak
      Originally Posted by Alex Cohen View Post

      Seth,

      I think it would be very helpful.

      You might run into copyright issues, though. The Fair Use Provision of the Copyright Law allows you to quote a limited amount of a copyrighted work (whether you do it for educational or commercial purposes) without permission.

      But the amount is not specified, so you never know. Somebody might get pissy and send you a cease and desist letter.

      I'm not a lawyer and the above is not offered as legal advice. It's simply my opinion.

      Alex
      Thanks Alex, was just thinking about how to work around that this morning.
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      • Profile picture of the author Alex Cohen
        Originally Posted by sethczerepak View Post

        Thanks Alex, was just thinking about how to work around that this morning.
        Here's one possibility. Rather than quote (or in the case of video, show) an entire sales letter and analyze it section-by-section, pick just one section from a bunch of different sales letters and analyze them.

        That would probably satisfy the amount limitation.

        Just as a fyi, these are the four factors:

        Section 107 also sets out four factors to be considered in determining whether or not a particular use is fair.

        1. The purpose and character of the use, including whether such use is of commercial nature or is for nonprofit educational purposes
        2. The nature of the copyrighted work
        3. The amount and substantiality of the portion used in relation to the copyrighted work as a whole
        4. The effect of the use upon the potential market for, or value of, the copyrighted work

        (U.S. Copyright Office - Fair Use)
        Alex
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  • Profile picture of the author DougBarger
    Yes Seth. It works. I've done it a few times and always had good response to it.

    Of course, it was actually more a swipe from my own copy and just explaining why certain tested elements worked, the psychology behind them, when, where and how to use them for maximum response and then personal tips to get the most out of it with their copy.
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  • Profile picture of the author Raydal
    I've thought about the same thing several times and backed
    out because of the copyright issues. I'm not a lawyer, but I
    think that if you are using a work to comment on your
    purpose is different from the original use so it should be
    ok, but I haven't pursued this angle.

    For example, there are many literature text books that
    comment on other books and I don't think the author
    has to get permission to do so. But again, I'm not
    familiar with the legal ramifications.

    -Ray Edwards
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    • Profile picture of the author sethczerepak
      Originally Posted by Raydal View Post

      I've thought about the same thing several times and backed
      out because of the copyright issues. I'm not a lawyer, but I
      think that if you are using a work to comment on your
      purpose is different from the original use so it should be
      ok, but I haven't pursued this angle.

      For example, there are many literature text books that
      comment on other books and I don't think the author
      has to get permission to do so. But again, I'm not
      familiar with the legal ramifications.

      -Ray Edwards
      My attorney just advised me that you have to cite the source if you're quoting someone, which is essentially the same thing. What I'd be selling is the analysis and education, which people do all the time in text books.

      Makes sense.
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  • Profile picture of the author sethczerepak
    Thanks Alex,

    I'm thinking about starting with some generic headlines that no one can claim ownership too but which have been proven to work. There are dozens of them to work with, was just going through my swipes last night and organizing them. Seems like the best place to start.
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