Serious question, and food for thought...
i.e. Matures / silver Surfers (65+)
a babyboomer (46 - 64)
Generation X (29 - 45)
Generation Y/millenials (15 -28)
Afterall, Do they each have the same attitudes, habits, motivations?
What about their needs?
What about their information needs?
How do they each differ, and what sort of "themes" or "rules of thumb" approaches, as I haven't much really targetting and tweaking copy for "Generational marketing" ?
Do you adapt your message and delivery to each "generation" in your audience?
Or do you just treat em all the same?
Maybe there's an opportunity there for a new ebook/book/course on the subject?
What do others think?
Curious.
Thanks
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