A Mindset Trick that CAN Explode Your Conversions by 100%

11 years ago

Reminds me of my last session at the gym. There I was, making my final set of 8 repetitions on a leg press machine, when a friend came in to greet me.

He said: "Boy, you're sweatin', what'ya doing, like 30 reps?"
I grumbled: "8..."
He said: "8 is for pussies. You could easily do 15 right now if you really wanted to"

And............. I did.

I looked like a run-over cat afterwards, but I did 15 reps on my last set. I never EVER would have thought that to be possible if I didn't have my mindset challenged like that.

Food for thought...

[ 1 ] Thanks

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max5ty

11 years ago

This all sounds a little wacky to me...

...20%...hmmm

Why not just go for 100% everytime?

Can't say I ever started out thinking 20% was great.

Thanks
1 reply

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Mark Pescetti 11 years ago

Originally Posted by max5ty

This all sounds a little wacky to me...

...20%...hmmm

Why not just go for 100% everytime?

Can't say I ever started out thinking 20% was great.

Okay.

For enough.

Let's look at this from a different vantage point:

Let's say someone who only makes $2,000 a month wants to increase his or her income.

If he or she goes for $100,000 a month, straight away, they won't believe it's possible...

...and won't perceive or reveal the steps it'll take to make their high-minded goals, a reality.

However...

If he or she goes for extra $500 a month.

Now we're within the realm of what they can believe.

It's the same for copywriting.

The conversion number I chose was just an example.

Go for what makes you jacked, focused and constantly striving to break through your own limitations.

But don't go for too much.

Otherwise...

It doesn't feel realistic, and in my mind, doesn't have the same effect.

20% is extremely tangible.

Again though...

It was just an example.

Mark
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max5ty

11 years ago

I remember when my daughter was in the 5th grade...she came home from school one day, and as usual I asked her about her day.

She said a motivational speaker had came in and talked to them. I asked her to tell me about it. The main thing she remembered about it was that he had asked everyone to raise their hands as high as they could. Everyone raised their hands. Then he said raise them higher...everyone started stretching them higher. Then he said higher...everyone was on their tip toes trying to go higher.

When he had asked them to raise them as high as they could the first time, most only gave it a halfhearted try...once he pushed them, they started giving it their all. I think too many people are losing out because what they think is their 100% is usually only a lazy attempt.

I really think you should give 100% to everything you do. If things don't go as planned...stop take an inventory of what you're doing wrong...fix the problems and keep trying.

Lots think there's some real big dark secrets why some seem to make it and others don't. They're not really secrets...the successful have determination and give it 100%

Didn't mean to go off on a rant.

I enjoy your posts...you're usually a very deep thinker and I find it interesting.

[ 1 ] Thanks

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DavidG

11 years ago

Well, you can't have 100% because not everybody is the same. Your copy won't appeal to 100% of the list/traffic.

When I write copy I only want 20% of the list/traffic. Anything higher will only force me to cast a wider net... aka a recipe for disaster (This is why you also have to create an avatar..)

For what is worth (in terms of ideas in order to execute this) I pretend I'm the quarter back and I shoot for the touchdown. In other words, going all out as if the product sells for 25k each.

I'm pretty sure you experts already know this, especially you Max. But i'm just sayin'.

P.S. - 20% is just an example.

Thanks
1 reply

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ewenmack

11 years ago

There's one thing missing from your point Mark...

and that is undeniable proof for your position.

All the various forms of proof are what A level copywriters use to beat
existing controls when going up against the toughest competition.

I and possibly others are waiting for it to back up your 100%
conversion "explosion" claim.

Best,
Ewen

P.S. Split tests have shown replacing the word "will" with "may" actually results in more sales.
The thought why this happens is because it becomes more believable.

Thanks
2 replies

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max5ty

11 years ago

Originally Posted by ewenmack

I and possibly others are waiting for it to back up your 100%
conversion "explosion" claim.

I know it's quite early, and I may have misunderstood your post...

...but if I'm reading it correctly...

I never said you would always have 100% conversion. If you read my post again, I think you will notice I said you should give it your 100% and aim for 100%.

I don't know how or why you would program your mind to shoot for a smaller percentage.

What process would you go through to aim for a 30% conversion instead of a 20%...

My point was, and is...if you will do better aiming for the 20% as the OP says...imagine what would happen if you shot for 100%.

Thanks
1 reply

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ewenmack

11 years ago

Seems there's a misunderstanding,
I mentioned Mark's name in the first line,
as well as quoted his word,"explode",
therefore my comment was for him.

Best,
Ewen

Originally Posted by max5ty

I know it's quite early, and I may have misunderstood your post...

...but if I'm reading it correctly...

I never said you would always have 100% conversion. If you read my post again, I think you will notice I said you should give it your 100% and aim for 100%.

I don't know how or why you would program your mind to shoot for a smaller percentage.

What process would you go through to aim for a 30% conversion instead of a 20%...

My point was, and is...if you will do better aiming for the 20% as the OP says...imagine what would happen if you shot for 100%.

Thanks
1 reply

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max5ty

11 years ago

Originally Posted by ewenmack

Seems there's a misunderstanding,
I mentioned Mark's name in the first line,
as well as quoted his word,"explode",
therefore my comment was for him.

Best,
Ewen

My bad...

I know it said "Mark"...I get called that a lot.

Hope you have a good day. Guess it's not early where you're at.

Thanks

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Mark Pescetti

11 years ago

Originally Posted by ewenmack

There's one thing missing from your point Mark...

and that is undeniable proof for your position.

All the various forms of proof are what A level copywriters use to beat
existing controls when going up against the toughest competition.

I and possibly others are waiting for it to back up your 100%
conversion "explosion" claim.

Best,
Ewen

P.S. Split tests have shown replacing the word "will" with "may" actually results in more sales.
The thought why this happens is because it becomes more believable.

Fair enough Ewen.

But let me ask you a question:

Are you someone who makes decisions based on proof... or how something feels?

Judging by your response alone, you definitely sound more cerebral to me.

Which is fine.

Personally speaking...

I make decisions based on how something feels to me.

Over-thinking just dirties the water of my intuition.

Here's the thing:

I'm used to your type of response.

I recently gave a talk to a sales team in LA who all work for a solar company.

Their job is to follow up on warm prospects (i.e. people who have submitted an opt-in form.)

This call center meets a lot of objections when they reach out to prospects.

The majority of people they get a hold of usually just say they're not interested anymore and don't let the salesperson make the pitch.

After interviewing all 10 salespeople (and reviewing their stats,) I found they were all very proficient in closing sales (when they did get the chance to dig in,) but they're getting burnt out pretty fast.

I brought up the concept of "inverse paranoia."

In other words...

Every supposed negative interaction they encountered was actually the prospect giving them an opportunity to grow (i.e. everyone is just trying to HELP them become a better salesperson.)

When this concept is applied, it diminishes the feeling of taking things personally (drastically reducing burn out.)

Some people scoffed.

Some got it.

The thing with mindset "tricks" is...

They require your unrelenting faith to work (just like religion.)

Because "mindset" is ultimately just a shift of perspective (or how you subjectively view the world.)

And everyone has different limiting beliefs and judgments to overcome BEFORE they're comfortable in accepting that what they think and how they feel actually makes a difference in their physical results.

When Tony Robbins (or any other self-help guru) gives a seminar, the majority of what he says is based upon things he has either read (books, studies) or personally experienced.

Sure...

He'll quantify his claims with brain science or point to other people who have successfully applied his principles (social proof.)

However...

Every single person in that crowd will get different results.

Most won't make any real changes in their lives at all.

My point is...

Nobody can directly point to any particular circumstance and say, "See, this is proof that my mindset is working."

You're just watching The Observer Effect in full demonstration.

I will agree that if I had just used "can" or "may," rather than "will," this whole conversation would most likely never have taken place.

Mark

P.S. A lot of people still make decisions based on how you "make" them feel. And that's what copywriting IS all about - triggering AND generating specific emotions. Here's another mindset ideal: If you're focused on social proof, your audience will be too. However, if you're not, and you HIT their emotions spot on, who's to say you still won't generate absolutely wild conversions?

P.P.S. Our objections often prevent us from having new and positive experiences. Ewen says my lack of proof essentially prevents him from taking me sincerely. However, what if he just tried to utilize the concept and evaluated his own results? My point? We are individually the scientists in our own lives. When you're in the laboratory (you know, writing copy,) why not try different mindset techniques and see what personally resonates and works, for you? Just a thought.

Thanks
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DavidG

11 years ago

Originally Posted by Mark Pescetti

Fair enough Ewen.

But let me ask you a question:

Are you someone who makes decisions based on proof... or how something feels?

Judging by your response alone, you definitely sound more cerebral to me.

Which is fine.

Personally speaking...

I make decisions based on how something feels to me.

Over-thinking just dirties the water of my intuition.

Here's the thing:

I'm used to your type of response.

I recently gave a talk to a sales team in LA who all work for a solar company.

Their job is to follow up on warm prospects (i.e. people who have submitted an opt-in form.)

This call center meets a lot of objections when they reach out to prospects.

The majority of people they get a hold of usually just say they're not interested anymore and don't let the salesperson make the pitch.

After interviewing all 10 salespeople (and reviewing their stats,) I found they were all very proficient in closing sales (when they did get the chance to dig in,) but they're getting burnt out pretty fast.

I brought up the concept of "inverse paranoia."

In other words...

Every supposed negative interaction they encountered was actually the prospect giving them an opportunity to grow (i.e. everyone is just trying to HELP them become a better salesperson.)

When this concept is applied, it diminishes the feeling of taking things personally (drastically reducing burn out.)

Some people scoffed.

Some got it.

The thing with mindset "tricks" is...

They require your unrelenting faith to work (just like religion.)

Because "mindset" is ultimately just a shift of perspective (or how you subjectively view the world.)

And everyone has different limiting beliefs and judgments to overcome BEFORE they're comfortable in accepting that what they think and how they feel actually makes a difference in their physical results.

When Tony Robbins (or any other self-help guru) gives a seminar, the majority of what he says is based upon things he has either read (books, studies) or personally experienced.

Sure...

He'll quantify his claims with brain science or point to other people who have successfully applied his principles (social proof.)

However...

Every single person in that crowd will get different results.

Most won't make any real changes in their lives at all.

My point is...

Nobody can directly point to any particular circumstance and say, "See, this is proof that my mindset is working."

You're just watching The Observer Effect in full demonstration.

I will agree that if I had just used "can" or "may," rather than "will," this whole conversation would most likely never have taken place.

Mark

P.S. A lot of people still make decisions based on how you "make" them feel. And that's what copywriting IS all about - triggering AND generating specific emotions. Here's another mindset ideal: If you're focused on social proof, your audience will be too. However, if you're not, and you HIT their emotions spot on, who's to say you still won't generate absolutely wild conversions?

P.P.S. Our objections often prevent us from having new and positive experiences. Ewen says my lack of proof essentially prevents him from taking me sincerely. However, what if he just tried to utilize the concept and evaluated his own results? My point? We are individually the scientists in our own lives. When you're in the laboratory (you know, writing copy,) why not try different mindset techniques and see what personally resonates and works, for you? Just a thought.

I think you already know this but let me sorta expand on Ewens point...

Testimonials, Gauarantees, Demonstrations, MECHANISMS...etc are forms of proof.

We both know that...

I think Ewen was trying to say that having the mindset is one thing. But adding PROOF into your copy emphasis and drives your claim.

This is essentially how you make them believe what they want to believe without sounding like the 10000's of other ads out there.

Am I right Ewen?

Thanks
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Mark Pescetti 11 years ago

Originally Posted by DavidG

Testimonials, Gauarantees, Demonstrations, MECHANISMS...etc are forms of proof.

We both know that...

I'm perfectly aware.

Read my response again.

Mark
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DavidG

11 years ago

Thanks letting me know you are aware of what we both know already...

Read your P.P.S... and your "you sound more cerebral to me" part... that's what I'm responding to.

Ewen asking for PROOF doesn't mean he doesn't consider emotions. PROOF makes emotions. I think that's how you'll be able to use your shift in mindset (and claims) more effectively.

Maybe you misread his post?

Or maybe it's still too early for me... if so, then let me know what I'm missing.

Thanks
1 reply

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ewenmack 11 years ago

Mark, your headline says, "A Mindset Trick that Will Explode Your Conversions by 100%"

Big claim big evidence needed to back that up for us cerebral people
and for those that don't fully understand mindset.

Recall Steve the copywriter humbly admitted he didn't know what mindset means?

See what I'm doing here, as an exercise for you,
is to see a viewpoint from a group that doesn't have an understanding
of the subject like you, therefore won't buy into what you say.

Part of great persuasion is removing objections and doubts in the readers mind.

This cerebral group need not be cynics or antagonists,
just need good reasoning for something they don't understand.

One way to help your case is to acknowledge what you say may be a bit of a stretch for ones belief. Now you are working with the mind, not attempting to override it with force.

I bring this all up because these words triggered a negative response...

Mindset.."mmm what's that?"

Will... "sounds too sure of himself!"

100%..."ok lets look where he came up with that number...failed to find it."

Some people are open to this learning and others dig their toes in and keep
defending, in which case they are blocked from moving forward.

Best,
Ewen
- Thanks
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Mark Pescetti

11 years ago

Ewen!

Take a look at the revised headline.

Now go try the exercise and quantify it for yourself... or not.

Mark

Thanks

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DavidG

11 years ago

Oh.

I misunderstood what Ewen was saying. I figured he was adding to an already established idea about the mindset.

Thanks

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A Mindset Trick that CAN Explode Your Conversions by 100%

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