Clayton Makepeace- Desktop copy

I mostly agree with Loren. Reading the classic copywriting books will give a solid foundation and you can pick up many of them for less than $400 total.

That said, a good chunk of Clayton's course is the same content that used to be in his paid print newsletter (since discontinued b/c he was having trouble finding the time to write or even edit it) called EasyWriters Club. The newsletters were simply awesome.

You might be able to pick up back issues of it by calling Clayton's office but expect to pay $65-75 per issue for them. The issues were usually written by Tony Flores & Clayton -- just like the course.

I don't own the course but I own every issue of EasyWriters and Clayton's $7500 DVD set, so I've never felt the need to buy the course as well.

A few years ago, Clayton posted on his blog a free PDF copy of the very first issue of EasyWriters which gives you 20 ways to write powerful bullets.

Here's a link to it:

The art and science of writing bullet and fascination copy | The Total Package

You should be able to get an idea of their writing style and if you feel it's one that you can follow easily. If you don't like the writing style, then you won't want to grab the course.

Good luck,

Mike