Stop The Wedding! 99 cents eBook sells 3,500 copies a day

by Mark Andrews Banned
50 replies
Stop The Wedding! by Stephanie Bond - #2 best selling ebook on Kindle sells 3,500 copies per day at 99 cents per copy.

That's $24,500 a week. $98,000 in a single month.

Stop the Wedding! (a romantic comedy): Stephanie...Stop the Wedding! (a romantic comedy): Stephanie...

Clearly demonstrating the need to split test your main headlines for maximum effect.

Thanks to Rentamentor (Glenn Osborn) at Enchanted NLP for letting me know about this via email.

Smoking hot,


Mark Andrews
#500 #cents #copies #day #ebook #sells #stop #wedding
  • Profile picture of the author anwar001
    I think fiction books sell nicely on Kindle when compared to non-fiction books.
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  • Profile picture of the author Shazadi
    Holy crap, that's certainly interesting. I wonder how long it can keep up the momentum?
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    • Profile picture of the author MikeHumphreys
      Ironically, she might make more in net sales if she raised the price from 99 cents to $2.99 with little or no drop-off in units sold. At 99 cents, Amazon pays the author 30% of the sale. At $2.99 and up, it's 70%.

      If she were a client of mine, that's what I'd suggest. Test pricing to find the sweet spot between units sold and net sales.
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      • Profile picture of the author willrod
        Originally Posted by MikeHumphreys View Post

        Ironically, she might make more in net sales if she raised the price from 99 cents to $2.99 with little or no drop-off in units sold. At 99 cents, Amazon pays the author 30% of the sale. At $2.99 and up, it's 70%.

        If she were a client of mine, that's what I'd suggest. Test pricing to find the sweet spot between units sold and net sales.
        but it wouldn't be bought in the sheer volume that it is now. There's a big gap between people who will pay $.99 to people who will pay $2.99. She's probably making more from the massive sales due to her killer price
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        • Profile picture of the author Mark Andrews
          Banned
          Originally Posted by willrod View Post

          but it wouldn't be bought in the sheer volume that it is now. There's a big gap between people who will pay $.99 to people who will pay $2.99. She's probably making more from the massive sales due to her killer price
          Very little difference between the
          two figures psychologically speaking.

          Her target market... people who have
          bought from her before as well as new
          readers of her material will not balk at
          the higher price point.

          Mike is bang on the money with his
          reply.

          Smoking hot,


          Mark Andrews
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          • Profile picture of the author AndrewCavanagh
            You'd also have to be thinking about creating some
            back end sales...for example having multiple pages
            spaced throughout the book that drive buyers to
            a web page where they can buy other books and/or
            merchandise and join an email list that notifies them
            when other books and products become available.

            I have to agree that the price point is almost certainly
            too low although if there was a back end sales process
            you might make more money by bringing more customers
            into the sales funnel and focusing on getting those
            back end sales.

            Kindest regards,
            Andrew Cavanagh
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        • Profile picture of the author MikeHumphreys
          Originally Posted by willrod View Post

          but it wouldn't be bought in the sheer volume that it is now. There's a big gap between people who will pay $.99 to people who will pay $2.99. She's probably making more from the massive sales due to her killer price
          Okay, Will... here's the math behind my point:

          According to Mark's original post, she's doing 3500 copies per day @ 99 cents each. That's $3465 gross sales per day... her cut as the author is 30% or $1039.50 from just one book of her books.

          Suppose she raised the price to $2.99 and was "only" selling half as many copies each day... here's the numbers for that scenario:

          1750 copies/day @ $2.99 = $5232.50 gross sales per day. Amazon pays authors 70% for books priced $2.99 and up. So her cut as author is $3662.75 per day from the same book.

          Odds are, an established author is not going to lose half of their sales over a $2.00 difference in price. And the difference in royalty payouts for the author is significant.

          My 3 cents,

          Mike
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          • Profile picture of the author Dean Shainin
            Originally Posted by MikeHumphreys View Post

            Okay, Will... here's the math behind my point:

            According to Mark's original post, she's doing 3500 copies per day @ 99 cents each. That's $3465 gross sales per day... her cut as the author is 30% or $1039.50 from just one book of her books.

            Suppose she raised the price to $2.99 and was "only" selling half as many copies each day... here's the numbers for that scenario:

            1750 copies/day @ $2.99 = $5232.50 gross sales per day. Amazon pays authors 70% for books priced $2.99 and up. So her cut as author is $3662.75 per day from the same book.

            Odds are, an established author is not going to lose half of their sales over a $2.00 difference in price. And the difference in royalty payouts for the author is significant.

            My 3 cents,

            Mike
            I've ALWAYS DONE better with the $2.99 price point. In fact 2 of my books at $3.97 do better than most of the $2.99 price points. So now I'm really having fun testing all kinds of price points and staying away from the $0.99 model. Not telling anyone to do that. It just works out better for my books.

            I've keep wondering what would happen to that Fade Into series that has been up within the top #4 and #8 for several weeks at $0.99 if the price point was changed. Would they lose the ranking once it's got that many sales rolling?

            Only one way to find out is to test and I know first hand it's so tough to increase a price form $0.99 to $2.99 when you have a great sales rank. However, I'm sure glad I did...

            To YOUR Success,
            Dean
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  • Profile picture of the author max5ty
    Nothing against Stephanie Bond...

    This isn't her first book. She's already a highly acclaimed author. She has quite a following that no doubt buys her books just on her name alone.

    She has done very well building her career.
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    • Profile picture of the author MikeHumphreys
      Originally Posted by max5ty View Post

      Nothing against Stephanie Bond...

      This isn't her first book. She's already a highly acclaimed author. She has quite a following that no doubt buys her books just on her name alone.

      She has done very well building her career.
      Great point! It may be a Kindle book but if she's an established author, then she would be well-justified to charge slightly more for her newest release. Over time, she could inch the price downwards if need be, especially once she has another time as a new release. If the numbers are still strong then she could keep the price point where it is.

      It's the same concept (the consumer appeal of getting the latest book from a favorite author of theirs) that traditional publishers have done with both hardcover and paperbacks for decades.
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  • On her site it looks like she has a variety of price points. Some are $3.99, others $2.99. There are novels, shorter novellas and an anthology for a charitable cause. Sometimes she takes $1 off the $3.99 books for a limited time and then puts it back to the original price. My guess is the $1 price on the new title is to generate momentum and word of mouth, and then she'll move it more in line with the other books.
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  • ...blimey, I've got to say Kindle is the one technical marvel that impresses me.

    I would love to have a shot but haven't got an earthly clue how it's done.

    Wish somebody could explain it without whacking me over the head with jargon that I'll never grasp.

    A few good people once tried to point me in the right direction, but I wandered into a labyrinth of advanced codes and calculus type horrors.

    And I would stake my next meal Sasha's Diner that it's all hellishly complex, unbelievably convoluted and takes a masters degree in astro - physics to get it to work effectively.

    What I need is a new brand of marketeer. A "kindlizer"

    "Steve, fire off your copy, give it an hour or two and see your epic on the bestseller lists"

    On second thoughts sales letters and postcards are much easier.


    Steve


    P.S. I must remember this is a copywriting forum.
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  • Andrew thank you.

    My next dilemma would be once I've been "kindled" wtf do I do next? (lol)

    Answers (on a Postcard please, my favoured medium) to -

    Steve - The "technically dense" Copywriter.


    Steve


    P.S. Good news, I think I managed to download a photo for my next Postcard from one of the libraries without 7 assistants helping me.

    Now it's on my Mac, my next mission is working out how to get it to the printers.
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  • Profile picture of the author travlinguy
    Formatting for Kindle is easy. This is from a post I made a few days ago:

    Download Kindle for PC and download Kindle Previewer. Once you have your work ready save it (in Word) as a Web page. Then open it with Kindle Previewer. That turns it into a Kindle file. DON'T assume that's what it will look like in an actual Kindle reader though because it looks really weird in the previewer.

    Once you've got the book in Kindle format it will show up wherever you have the parent Word file. Locate the new file, copy it and put it into "My Kindle Content" and open it. My Kindle Content is a folder that's created when you download Kindle for PC. I think by default that folder is created in "My Documents." Double click on your new file and you'll see exactly what your book will look like in all Kindle readers.

    [Once you know your Word file is okay, just follow instructions when submitting the book to Amazon. It's as simple as formatting it in Word and then saving it as a Web page. It's the Web version Amazon needs]

    This is something I've discovered on my own and it has saved me TONS of time. Plus, I know I've got a nicely formatted book for sale. Good luck.
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  • For anyone familiar with using Calibre, I found this Kindle formatting method from Marcia Yudkin works well.

    http://www.warriorforum.com/articles...asy-steps.html
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  • ...in the name of all that is holy (c) kern industries.

    I know all you technically savvy people think this is a walk in the park. You could do it blindfolded with one arm behind your back.

    But for others (that would be me) it's already beyond my technical scope.


    On a serious note, I could pass everything over to a specialist to kindle it, get it on amazon and do all the tech stuff (that would be after I've written it. At the moment the whole idea is a concept).

    But what's to stop them saying "F***, this is actually good, let's forget about Steve (we'll just tell him he was right, it is far too complicated)" swipe it and make millions.


    Steve
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    • Profile picture of the author Andrew Gould
      Originally Posted by Steve The Copywriter View Post

      But what's to stop them saying "F***, this is actually good, let's forget about Steve (we'll just tell him he was right, it is far too complicated)" swipe it and make millions.
      If someone's determined to rip you off, then they're going to do it no matter what you do.

      But for most people, the idea won't even cross their minds - have you ever contemplated doing that to one of your client's products?

      Use a reputable specialist (to be extra cautious, get them to sign NDAs and non-compete agreements) and make sure you can prove you wrote the document.

      That should be enough but I imagine a lawyer could give you more options.

      It wouldn't be something I'd worry about.
      Signature

      Andrew Gould

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  • Andrew, you so are right.

    I would never rip a client or their product off. I always give them the full (c) and an NDA although they rarely ask for it.

    I just do it automatically because they paid for the work so it's rightfully theirs.

    I'll use somebody to do the kindle stuff with a good reputation and all should be well.

    Does anyone know anyone with impeccable integrity in the publishing field (lol)


    Steve
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    • Profile picture of the author Mark Andrews
      Banned
      Originally Posted by Steve The Copywriter View Post


      Does anyone know anyone with impeccable integrity in the publishing field (lol)
      Have you not contacted Diana Heuser yet Steve?

      View Profile: DianaHeuser

      I gave you her details before, a few months ago. Told you she was the best person to help you with any technical difficulties you're facing.

      Look! I know you're a bit of a dunderhead when it comes to all this new fangled technology, a bit like me actually, which is why you need to get in touch with just one person to handle on your behalf all this stuff for you. And Diana is definitely the person to help you.

      She's a very kindly lass, most helpful, doesn't charge the earth and knows exactly what she's doing. She really can help you so why not contact her today to find out what she can do for you?

      Smoking hot,


      Mark Andrews
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      • She's a very kindly lass, most helpful, doesn't charge the earth and knows exactly what she's doing. She really can help you so why not contact her today to find out what she can do for you?

        Smoking hot,


        Mark Andrews[/QUOTE]


        Mark,

        Don't let Diana see this - but is there any chance she is a good cook as well? (I thought it would be impolite to ask her).

        I have contacted her and yes she can help me get kindlized - thank goodness.


        Steve
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        • Profile picture of the author Mark Andrews
          Banned
          Well, I've asked her to marry me before albeit not for her cooking skills, which although I have no reason to expect are utterly awful this was not the reason for my proposal.

          You see...

          ...her ski jump nose, kindly smile, and bubbly personality not to mention her fine figure, swayed me towards the ultimate question.

          She said, (can you believe it, the sheer audacity), "No! Not on your nelly lad." Bahhhhh! :confused:

          A fine intelligent, exceptionally good looking, gentleman like myself spurned by this lady.

          I tell you - what is the world coming to?!!

          Harumphhhhh...


          Mark Andrews
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  • Profile picture of the author Raydal
    I'm no Kindle formatting expert but I've found this
    free software the best for the price.

    Mobipocket eBook Creator

    -Ray Edwards
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  • Thanks Diana, got your PM and I have replied.

    If ever there was a title that applied to me - you nailed the words!


    Steve
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  • Profile picture of the author Michael Ten
    Wow. That is a lot of money. I really need to be doing more with Kindle....
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  • Mark,

    Maybe if I stun her with my Kindle masterpiece she'll fall head over heels in love with me.

    I was going to do a Postcard Marketing Book.

    Do you think I might stand a better chance if I write "797 Shades of Grey?"


    Steve
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    • Profile picture of the author Mark Andrews
      Banned
      Fall in love with a technophobic thicko like you? Don't be so bloomin' daft you silly old clod!

      Lets face it, you and I side by side, she'd pick me every time.

      You know it.

      I know it.

      Admit it.

      You might as well.

      Smoking hot,


      Mark Andrews
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  • Yea, you may well a point, she'll fling me out after she's heard my 27th dense question.

    I don't suppose it would help if I told her I have the perfect face...for radio.


    Steve
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  • Ha, Andrews I knew you had no chance...

    I'm just wondering if I can cash in my flight ticket to SA.


    Steve
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    • Profile picture of the author Jeremey
      Can anyone tell me what the advantages/differences are between writing an ebook and selling it through traditional IM (sales page, targeted lists etc), and Kindle?

      For example, if I had a book I wrote that was targeted to people who did catering from their home to help them build their business and get it out of their kitchen and into the larger marketplace, would that be something better suited to sell as a Kindle book or to target through DM?

      Kindle seems like iTunes for books, maybe I'm wrong...if you sell a book on Kindle are you still going to need to follow all the traditional marketing routes to getting it to your target readers? And if so, why not save money on commissions and fees and sell it directly yourself?

      Thanks!
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      • Profile picture of the author Andrew Gould
        Originally Posted by Jeremey View Post

        For example, if I had a book I wrote that was targeted to people who did catering from their home to help them build their business and get it out of their kitchen and into the larger marketplace, would that be something better suited to sell as a Kindle book or to target through DM?
        Why not do both?

        Or use the Kindle book as (valuable) lead-gen for a course/service you sell yourself. Look at Dan Kennedy's books, some are great resources by themselves, but from a marketing point of view their objective is just to get you into Planet Dan.

        Or have a sales page and at the order form give them the option of buying direct from you or from Amazon.

        Or have a sales page offering bonuses they'll get if they buy from Amazon and come back with their receipt number.

        And these are just off the top of my head, I'm sure the Kindle experts out there have got plenty more ideas.

        Kindle seems like iTunes for books, maybe I'm wrong...if you sell a book on Kindle are you still going to need to follow all the traditional marketing routes to getting it to your target readers? And if so, why not save money on commissions and fees and sell it directly yourself?
        Look at Amazon as a very, very credible payment system and traffic source. Most people are going to be far more confident buying off Amazon than a sales page that takes them straight to Paypal.

        And Amazon does do some marketing for you, for example every day they send me an email about books I might be interested in.

        Plus you get introduced to an audience that might be brand new for you.
        Signature

        Andrew Gould

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        • Profile picture of the author Jeremey
          Originally Posted by Andrew Gould View Post

          Why not do both?

          Or use the Kindle book as (valuable) lead-gen for a course/service you sell yourself. Look at Dan Kennedy's books, some are great resources by themselves, but from a marketing point of view their objective is just to get you into Planet Dan.

          Or have a sales page and at the order form give them the option of buying direct from you or from Amazon.

          Or have a sales page offering bonuses they'll get if they buy from Amazon and come back with their receipt number.

          And these are just off the top of my head, I'm sure the Kindle experts out there have got plenty more ideas.

          Look at Amazon as a very, very credible payment system and traffic source. Most people are going to be far more confident buying off Amazon than a sales page that takes them straight to Paypal.

          And Amazon does do some marketing for you, for example every day they send me an email about books I might be interested in.

          Plus you get introduced to an audience that might be brand new for you.
          Great info, Andrew, thanks so much.

          I do have an ebook I plan to get out in the first quarter of next year and have been wondering about the benefits of releasing on Kindle versus doing the traditional list building & sales page thing. It seems like covering all your bases is a pretty good idea. I'm working on building a list for the book over the next few months (it's a very specific niche, nothing to do with IM or copywriting), and my nagging fear has always been figuring out how to market the damned thing.

          I'm unlocking that side of the equation a little bit every day thanks to hanging around this place...Thanks again!
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  • ...Yes, that's one of the many questions I would love to know the answer to as well.

    Here's what I'm hoping, you pop your kindle book on amazon, and your very good friends here on the forum and everywhere else write pleasing and genuine reviews.

    The worldwide audience pays close attention when they see the excellent ratings and in their multitudes buy the esteemed book.

    It zooms up the sales rankings and the "social proof" mechanism kicks in and a zillion more people buy it.

    But I've got an awful feeling there might be a bit more technology involved.


    Steve
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  • Profile picture of the author aZapX
    WOW, shows the power of ebooks, certainly insirational
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    • Profile picture of the author Mark Andrews
      Banned
      This area of the forum might also help you Steve...

      Warrior Book Club (Kindle Publishing / Brainstorming)

      Smoking hot,


      Mark Andrews
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      • Profile picture of the author Gmount
        Originally Posted by Mark Andrews View Post

        This area of the forum might also help you Steve...

        Warrior Book Club (Kindle Publishing / Brainstorming)

        Smoking hot,


        Mark Andrews
        Just tried to follow the link and was denied access should I start developing my inferiority complex now...... or who do I have to impress to gain entry?
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        • Originally Posted by Gmount View Post

          Just tried to follow the link and was denied access should I start developing my inferiority complex now...... or who do I have to impress to gain entry?
          That is one of the private forums. Pay the fee and you are in.
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          - Jack Trout
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          • Profile picture of the author Gmount
            Originally Posted by Joe Ditzel View Post

            That is one of the private forums. Pay the fee and you are in.
            Sounds like blackmail to me!!!! but OK Joe, how much do you want???

            Only joking! thanks for the reply Joe, all this is new to me I seem to spend hours searching for links and threads...... could you please point me in the right direction to sign up?
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  • Profile picture of the author RyanLB
    That's an impressive number of sales. Of course, it does help that she already has an established name and that the book is so cheap. Makes me wonder if she keeps it low just for the exposure it is giving her instead of raising it just slightly.
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  • Profile picture of the author Jennie Heckel
    Hi All,

    My thoughts on the Kindle publisher and this info came from a high end Kindle Marketing course I purchased.

    1. You create a teaser book for .99 to get the VISITOR COUNT UP! And to become known for being an author. The name of the book is critical as with subject search you can grab a ton of traffic with a highly optimized searchable title.

    2. Visitor count and searchable title (plus about 100 other key factors) determines your placement in a category

    3. Then sales + visitor hit count + price (i.e. how much money you make Amazon) determines where you land on the best sellers list.

    4. If you are on the Top 10 Best Sellers list, even with a 99 cent teaser you get decent traffic to your higher end more costly books you are selling because people click on your "other books by this author" link...and then sell those books to make even more money.

    5. Split testing prices is critial. Most launch the 99 cent special for 1 or 2 days and then raise the price. Many times a "teaser" is sold to see if it pays to write a longer novel with similar content/theme.

    6. Get an ISBN number and then your works are protected once published.

    ISBN Info website:

    http://www.isbn.org/standards/home/isbn/us/isbnqa.asp

    Here's to making more money by writing a new kindle book!

    Jennie Heckel
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    ******* WSO & JV ZOO COPYWRITER -- VLS & SALES LETTERS PROVEN TO CONVERT ******* Get Higher Profits From Launches That SELL! Proven Copywriter with 17 Years of Copywriting Experience. Contact Me Via Skype: seoexpertconsulting Copywriting Website: http://www.VideoScriptCopywriter.com

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  • Profile picture of the author TycoonRob
    Holy crap that's a LOT of daily sales! Personally I would keep it at 99 cents to get the readership numbers. Then when she launches the next book.....$$$$$
    Signature

    Doubt everything you believe.

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  • Profile picture of the author Alex Barboza
    I see she already raised the price
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  • Profile picture of the author cashcow
    Stephanie Bond has a huge fan base and a TON of books out. She built that fan base one book at a time though, so if you want to emulate her success start writing!

    BTW, I actually just finished reading the book mentioned in the OP (not because if this thread, because I am a Stephanie Bond fan) and its really good - just a fun read not anything that you have to think too much about but nice descriptive writing that makes you feel the characters.
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    Gone Fishing
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  • Profile picture of the author drr
    Remarkable. Sometimes I really want to complete my pet project. It's a fictional thriller novel about a seemingly ordinary pigeon who leads a sinister double life as a mafia hit-bird.

    I think it will do well on Kindle.
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