Where do i start? I want to learn how to write persuasively!

Sounds like you might be selling more than you're thinking -- you have a profitable business, after all.

If you have a good product, provide info about your product, and good calls to action, that's a good start. Why switch industries to become 'an expert salesman'? Why not start by reading the books you're looking for, tweak the sales pages you have, and see if you can increase conversions on those?

I suggest the classics: anything by Ogilvy, Tested Advertising Methods by John Caples, How to Write a Good Advertisement by Victor Schwab, The Ultimate Sales Letter by Dan Kennedy…there's lots more...

Google 'Scientific advertising' and download that. It's the best place to get started.

And it's free.

You can also get a good book through my link below. That's also free.

http://www.warriorforum.com/search.p...rchid=19399113

http://www.warriorforum.com/main-int...st-friend.html

Andy,

Here are two persuasion formula's -

Gary Bencivenga's Persuasion Equation:

Urgent Problem

+ Unique Promise

+ Unquestionable Proof

+ User-Friendly Proposition

+ Unbelievably Good Price

+ Urgency of Purchase

= Persuasion


David Frey

Get attention

Identify the problem

Provide the solution

Present your credentials

Show the benefits

Give social proof

Make your offer

Inject scarcity

Give a guarantee

Call to action

Give a warning

Close with a reminder


David Frey – (Expanded Version by Mal – The Copy Nazi)

21 part sales letter formula

1. Call out to your audience

2. Get their attention

3. Backup the big promise headline with a quick explanation (with a subheadline)

4. Identify the problem

5. Provide the solution

6. Show pain of and cost of development

7. Explain ease-of-use

8. Show speed to results

9. Future cast

10. Show your credentials

11. Detail the benefits

12. Get social proof

13. Make your offer

14. Add bonuses

15. Build up your value

16. Reveal your price (pop by button)

17. Inject scarcity (if any)

18. Give guarantee

19. Call to action

20. Give a warning

21. Close with a reminder


With An Eight-Part Copy Test

1. Did you grab your readers by the throat your readers with your headline?

2. Did you clearly explain that you understand the problem?

3. Did you show them so much proof that they can’t possibly doubt what
you had to say?

4. Did you show features and benefits to your offer that included the word
so in each line?

5. Did you ensure your prospects that your product will be very very easy
to use?

6. Did you ensure to your prospects that your product would work very
quickly to solve the problem?

7. Did you clearly explain the pain of the experience by not accepting your
offer?

8. Did you demonstrate incredible value in your offer so much so that your
prospect would feel stupid by not buying your product?


Hope this helps,


Steve

Do yourself a big favor and go onto Amazon and buy a copy of Cashvertising By Drew Eric Whitman
I its the bible for writing copy ! another great author is Claude Hopkins,
Also take a look at David Frey 12 Step Sales Letter it is what every sales letter online is created around!

There have been some good responses on this thread. I've PM'd you with a few more.

Thanks for all the replies, really good stuff!

Writing persuasively really isn't that hard.

You just have to read persuasive writers. Like Timothy Ferris. Then try to write like he does. Whats really hard, is writing copy that converts. Thats a totally different story imo.

Good copy to me is a form of organized persuasive writing. And there are a lot of subliminal "tricks" copywriters know how to use, to spice up their copy. But when it comes down to it, the offer is the most important part. And writing a solid offer, for me, still isn't easy.

Like I said, the best place to start is read read read. Read persuasive writers. Then read copywriters like Gary Halbert. Read a book called "hypnotic selling" which is based heavily on NLP.

To me, if you read persuasive writers, then study nlp, THEN read copywriters, you'll be able to spot a lot more of what they're actually doing. What you'll realize about great copywriters, its almost like watching a magic trick and trying to figure out what they're doing. And they will add things that you can read 100 times, and still not grasp whats actually being done. So read read read, apply apply apply. Thats always the best formula for learning.


-Red