How To Make Money Off Copywriting?

by 53 comments
I'm going to try and become an expert in copywriting in 30 days. I'm leaving my website and other projects to one side for the time being as well.

Is copywriting a good source of income?
#copy writing #copywriting #make #money
  • Profile picture of the author Don Grace
    Good luck with that one Captain. Yes, the income is great... You have ZERO experience and think it only takes thirty days to learn, and then land high paying clients!!! Alrighty then... how exactly do you plan on doing this? Keep us posted.
    • Profile picture of the author Michael Foze
      Originally Posted by Don Grace View Post

      Good luck with that one Captain. Yes, the income is great... You have ZERO experience and think it only takes thirty days to learn, and then land high paying clients!!! Alrighty then... how exactly do you plan on doing this? Keep us posted.

      I believe you can learn anything to do with Internet Marketing from scratch within 30 days and earn some kind of money. I didn't say high paying yet though as that obviously takes more time. Any type of client will be good as I'm making no real money right now.
  • Profile picture of the author Raydal
    You have an ambitious plan. You can read a lot of copywriting
    books and information in 30 days but you learn by DOING
    and that is the tough part time-wise. Copywriting is not
    just knowledge but a skill you develop.

    Great to have a plan anyway. Most people don't.

    -Ray Edwards
  • Profile picture of the author TheSalesBooster
    Well from what I've seen posted around here you should easily be able to learn enough copywriting in 30 days to charge $150. If it sucks you can just tell people you tried hard and you're learning...

    :rolleyes:
    • Profile picture of the author Alex Cohen
      Have you ever noticed? When someone sets an aggressive goal, the "You-Can't-Do-That!" crowd rushes in and tries to crush your dream.

      Thankfully, you don't need the permission of others to succeed.

      The fact is, you CAN do it.

      PM me if you need further encouragement or tips on how to accomplish your goal.

      Alex
  • Profile picture of the author Micah Medina
    I'm going to send you a very short PM with some ideas you can implement. Obviously, your time and talent level is going to have an impact on how well you implement these ideas.
  • Profile picture of the author RickDuris
    The first letter I wrote with the specific intention of making a sale, I made $15,000.

    You can do it. You absolutely can.

    - Rick Duris
    • Profile picture of the author Mark Andrews
      Not to pour cold water on your ambition...

      Daniel is right however.

      Yes you can learn a great deal about copywriting in 30 days.

      Yes you can achieve success in copywriting in 30 days.

      But no, you won't become an expert in 30 days.

      All of the top guys here are learning about copywriting all the time.

      Each of them have put into their craft well in excess of 10,000 hours. In many cases decades of their time.

      This isn't a business where you can start from scratch to go on to become an expert in 30 days - period.

      A year maybe. If you devote every single waking hour to learning everything you can about this business.

      Most likely though a minimum of two years at least. Not part time hours mind you. I'm talking full time hours, literally from the second you wake up in the morning, until the second you go to sleep 7 days a week, month in, month out.

      Then you might, with the emphasis being on might - you might become an expert copywriter but please don't bank on it.

      There is no push button easy solution to learning how to become an expert in copywriting.

      There are no shortcuts.

      If you want to truly become a knowledgeable expert in copywriting, you're going to have to pull out every stop possible for at least the next year or two to even remotely, to even possibly make this happen.

      This is not to say you cannot become a damn good copywriter in a much shorter period of time. Anything is possible.

      I just don't believe you should delude yourself too quickly or set for yourself unrealistic unattainable goals at the beginning of the process to become a respected copywriter in your own right.

      Good luck in your endeavor!

      Smoking hot,


      Mark Andrews
    • Profile picture of the author JamesDLayton
      Originally Posted by RickDuris View Post

      The first letter I wrote with the specific intention of making a sale, I made $15,000.

      You can do it. You absolutely can.

      - Rick Duris
      I think Rick just gave me a boner. :O
  • Profile picture of the author fated82
    Its all about how determine you are to succeed. I started my copywriting firm in June with zero experience and never once worked in a creative or advertising agency. I learnt everything from scratch.

    Its also about how you sell yourself. My first deal came a week after I told my biz contacts that I am running a copywriting firm. I charged $1,500 for that deal, a 5 page web content. 6 months down, I estimated my average deal to be $2000 and above.

    Start by selling yourself, your service. Meet with as many prospect as possible and learn what makes people buy. If you can sell, you can write copy because essentially, it's all about selling in print.

    Someone once told me:"learn how to sell, because if you can sell, you can sell anything".
    • Profile picture of the author CopyCloser
      By all means, go for it! Copywriting, like any soft skill, relies much more on innate talent than those who sell high priced courses would care to admit. I promise you that after just 30 days, Halbert and Bencivenga churned out copy that would outperform that of 99% of writers with 10,000 hours of experience. The only way to find out if you're a natural is to give it a shot yourself!

      My first copy project was a space ad in a local paper, written 12 years ago. It outperformed the previous one, which was created by a highly regarded agency, by a significant margin. My only training was a copy of Dan Kennedy's "The Ultimate Sales Letter." and Caples "Tested Advertising Methods." I've had my share of bombs since then, but that first success was all it took to launch my career.

      All the best!
  • Profile picture of the author Rezbi
    As Marcia said, you can make money in copywriting in 30 days. Just don't expect to become an A-list writer.

    However, I always say reach for the sky. Then if you only reach the top of the mountain you've still achieved something.

    Most people only aim for the mountain and are lucky to reach the first floor of a building.

    It's hard work. And most people don't want to do it.

    When I took on a coach at the beginning of my copywriting career, he gave me a task to do on the first day:

    That task was to write out three long form sales letters, thrice each, by the time we spoke the next day. These letters were around 15 pages each. Tightly packed.

    When he asked me the next day if I'd done it, I said I did. And it was true.

    I sat down and wrote and wrote and wrote, until I finished the task.

    I had cramps in my fingers several times. But I didn't give up.

    And you know what?

    He was surprised. He actually asked, "Really?"

    I knew then others don't. Or at least, the majority don't.

    I also did the Gary Halbert course he held in 1996. (No, I wasn't there. I wish I was).

    I did the course at home.

    I set everything up: CD player, desk, plenty of writing paper and pens.

    I did that course from morning till night each day.

    I finished in three days.

    And I've done this with plenty of other courses.

    And in a very short time, I've had some positive comments from some of the best marketers and copywriters in the world...

    And made some decent cash with my copy.

    My rates for writing?

    Not always the same, but very decent.

    So go for it.

    Give it your best shot.

    Very least you can do is be better than you are now.
  • Profile picture of the author Steve The Copywriter
    You have to start or nothing will happen.

    Give it your maximum effort.

    But just so you know - a great copywriting education costs a lot of money and takes time. Even if you're fantastically gifted you'll still need to know a huge range of techniques.

    And you can only get them by buying and studying all the best material.

    I quickly added up the costs of all my books, courses, cd's and dvd's as well as all the seminars over the years and the grand total is well over $130,000.

    And I still buy more stuff.

    So...

    Starting from scratch you learn the "basics" in a month.

    Find a client and write them some copy.

    6, 12, 18 months later that copy would now be dramatically better.

    5, 10, 15 years later it'll be phenomenal.

    So, the kicker question is - what's your income going to be like when you're a beginner?

    And the answer is - it gets higher as you get better.

    To be realistic, it's not a get rich quick business.

    It's more of a lifetime passion.


    Steve
    • Profile picture of the author Michael Foze
      Originally Posted by Steve The Copywriter View Post

      You have to start or nothing will happen.

      Give it your maximum effort.

      But just so you know - a great copywriting education costs a lot of money and takes time. Even if you're fantastically gifted you'll still need to know a huge range of techniques.

      And you can only get them by buying and studying all the best material.

      I quickly added up the costs of all my books, courses, cd's and dvd's as well as all the seminars over the years and the grand total is well over $130,000.

      And I still buy more stuff.

      So...

      Starting from scratch you learn the "basics" in a month.

      Find a client and write them some copy.

      6, 12, 18 months later that copy would now be dramatically better.

      5, 10, 15 years later it'll be phenomenal.

      So, the kicker question is - what's your income going to be like when you're a beginner?

      And the answer is - it gets higher as you get better.

      To be realistic, it's not a get rich quick business.

      It's more of a lifetime passion.


      Steve
      130k?!!?

      Have you earned that back in clients?
  • Profile picture of the author MikeHumphreys
    Originally Posted by Michael Foze View Post

    I'm going to try and become an expert in copywriting in 30 days. I'm leaving my website and other projects to one side for the time being as well.

    Is copywriting a good source of income?
    If you're starting from zero background in copywriting, then it's going to be tough to reach expert level in 30 days. Experience-wise, you'll need more than 30 days to get there.

    I went from 0 clients to full-time in 6 weeks when I started my copywriting business BUT I had already been studying and writing copy for 13 years at that point. So I already had a pretty deep foundation of knowledge and experience when I opted to hang my copywriting shingle.

    Anyways... I say go for it and keep challenging yourself to get better in every facet of the game everyday.

    Good luck,

    Mike
  • Profile picture of the author Don Grace
    Michael,

    I can't speak for Steve but I bet the answer is yes.

    I can however speak for myself... I have also spent right around the exact same number over the last eight years. And I still buy stuff just as he does. And in doing so I've made that back many many many many times from clients.

    Your response seems to indicate you might be apprehensive about spending money to educate yourself. If you want to become a master, don't skimp on education.

    Just so you know, my intent in my earlier post was not to pee in your Cheerios. It's great to have goals and go for it. But when I hear the word "expert" that means you would have the ability to charge what many of us here do. If after 30 days you cannot, don't quit, keep going, and re-evaluate how to get there.

    Hell, the letter I wrote last week I charged 10k for and I do not call myself an expert compared to the guys who command 30k per letter. We're a crazy bunch (speaking for myself) and it takes a special breed to do this stuff.

    We always keep learning and growing and we're nut's enough to love what we do.
    • Profile picture of the author Michael Foze
      Originally Posted by Don Grace View Post

      Michael,

      I can't speak for Steve but I bet the answer is yes.

      I can however speak for myself... I have also spent right around the exact same number over the last eight years. And I still buy stuff just as he does. And in doing so I've made that back many many many many times from clients.

      Your response seems to indicate you might be apprehensive about spending money to educate yourself. If you want to become a master, don't skimp on education.

      Just so you know, my intent in my earlier post was not to pee in your Cheerios. It's great to have goals and go for it. But when I hear the word "expert" that means you would have the ability to charge what many of us here do. If after 30 days you cannot, don't quit, keep going, and re-evaluate how to get there.

      Hell, the letter I wrote last week I charged 10k for and I do not call myself an expert compared to the guys who command 30k per letter. We're a crazy bunch (speaking for myself) and it takes a special breed to do this stuff.

      We always keep learning and growing and we're nut's enough to love what we do.
      Thanks for the reply.

      I'm willing to put the effort into copy-writing just to make around atleast $5k a month. I shouldn't have used the word expert really I'm just looking for a relatively consistent way of making money.
  • Profile picture of the author Steve The Copywriter
    Michael,

    I've been in the wonderful world of copywriting for a while (28 years) so yes, it's been a fabulous investment.


    Steve
  • Profile picture of the author Steve The Copywriter
    ...if I was starting all over again, I would concentrate entirely on Flyers and Postcards.

    If you want, PM me for my "secret formula" which makes them work like magic, creating excellent profits for your clients, which means with a bit of effort and technique you can easily earn your $5k plus a month.


    Steve
    • Profile picture of the author ewenmack
      You can shortcut the whole learning process by grabbing
      a Yellow Pages ad which made a plumber an xtra
      $180,000 year on year over his old ad.

      Go out and sell the result of a proven ad.

      Best,
      Ewen

      P.S. Same ad with tweak for electrician brings in an
      extra $30,000 a month for him. He lives in another country.
      Just use a proven ad and sell it's results.
  • Profile picture of the author Tyler S
    Good for you. Only concentrate on this and pretty soon you will be making hundreds off of the people who are saying that your goal is impossible.
  • Profile picture of the author IdrisSG
    Great goals spur men to greatness.

    The thing is...what will you do after 30 days?

    Throw in the towel and call copywriting the fakest thing since Kim Kardashian's rear?

    Beat yourself up for not being able to do great things in 30 days?

    Change goals and follow the next shiny object, "copywriting is great, but this is GREATER!!"

    Continue learning, writing, testing, failing and succeeding???

    What happens next, what happens after 30 days?...





    Originally Posted by Michael Foze View Post

    I'm going to try and become an expert in copywriting in 30 days. I'm leaving my website and other projects to one side for the time being as well.

    Is copywriting a good source of income?
  • Profile picture of the author Mark Pescetti
    I made 6 figures with my own products before I even knew what the hell copywriting is.

    I was following rules I didn't even know existed.

    If you want to start making REAL money sooner, rather than later...

    ...dig deep into the human emotional psyche.

    Connect, connect, connect.

    Mark
  • Profile picture of the author KingOfContentMarketing
    30 days almost up. Any update?
    • Profile picture of the author Michael Foze
      Originally Posted by Joe Ditzel View Post

      30 days almost up. Any update?
      Not an expert as most predicted but I have managed to nail down 3 clients. 2 of which have already paid me $500 between them and one that is going to pay $100 for a sales letter but it's all experience so I'm not too worried about the price right now.
  • Profile picture of the author Quality Copywriter
    If you have a background in sales or at least have an understanding of how the sales process works you may be able to put together a decent sales letter in 30 days.
  • Profile picture of the author sethczerepak
    You're ambitious my man. Just an FYI, no one "becomes" an expert in 30 days, or 30 years even. It's a continuous process. My advice, pick a niche and stick with it, something you're an expert in. If you're already an expert in the content, all you have to become an expert in is the writing. I'd suggest a good copywriting course (Free one) but it would probably get my post deleted.

    -Good luck.
  • Profile picture of the author WRCREX
    Originally Posted by Michael Foze View Post

    I'm going to try and become an expert in copywriting in 30 days. I'm leaving my website and other projects to one side for the time being as well.

    Is copywriting a good source of income?
    I havent read anyone elses posts, but I will tell you that some of the best writers I know have been GREAT writers (well ahead of the curve) from a very young age. I think it's kind of like being an artist...you CAN teach yourself, but the very best folks have it in their blood. Also, if you're writing ad copy, you also need to be a good salesman on top of having great writing....I find this to be a rare combo. This is why alot of business people hire professional writers.
    • Profile picture of the author NeverTooLate
      My experience tells me that most copywriters cannot make a decent income solely with it. They want to, but there is just not enough demand out there. It is difficult to get clients.

      The vast majority of biz owners don't see the need. They don't think the words in their advertising are important. Esp for the large fees copywriters charge. There are better things to spend their marketing dollars on, in their mind.

      Because of this there are few high income copywriters. I dont care what kind of pitch you get from the "make it big in copywriting" book and course sellers, and copywriters who want you to think they are successful. They are all "selling the dream".

      I'll get hammered here for this. Just callin' it as I sees it. Too many marketing peeps (and marketing writers) with there heads in the clouds.

      NTL
  • Profile picture of the author verial
    Lots of these big-name copywriters will be shouting out at newbies about how you can be rich, making 100,000 bux a sales letter.

    I've only been in the business 2 or 3 years, but I'm only making $50,000 a year. So maybe I'm doing something wrong. Then again, I live in Asia and only work 4 hours a day, so I don't have the economic pressure that many people in the states do.

    Regardless, sustaining yourself via copywriting is completely feasible. But it's not a secure job. Some months you'll be raking in over $10,000 in projects, while others will leave you feeling unemployed.

    I'd like to know the influx/outflux of people in this profession. I imagine those who are looking for stability leave pretty early.
    • Profile picture of the author Steve Hill
      Originally Posted by verial View Post

      Regardless, sustaining yourself via copywriting is completely feasible. But it's not a secure job. Some months you'll be raking in over $10,000 in projects, while others will leave you feeling unemployed.
      That is par for the course for any entrepreneur, unless they have a good marketing channel in place. The variability is not specific to copywriting. Having been self-employed for over 35 years, I can assure you that marketing is important.

      Even if the marketing is in place, positioning also plays a huge part. The "Mom and Pop business" target market has very different needs (and budgets) than larger businesses, which affects income.

      It's not the copywriting occupation itself that is the problem (as NeverTooLate alleges), because opportunities are everywhere. If someone isn't making it as a copywriter, then the problems are going to be in copywriting skills or business marketing. It's simply a business, and needs to be run like one.

      As Arfasaira points out, it's also a continual process of learning and experience. Like she did, I am also going through a 6-month intensive, because of the value it adds. The learning will never stop.

      The point is - 30 days is just a starter, and the learning will (or should) never stop. With the other elements in place, the income can be good to excellent, but if you want to be an entrepreneur (as opposed to an agency employee), expect your business to be like a wheelbarrow: if you dont push it, it doesn't go.

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