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leads?

by davemiz
9 replies
anyone have any suggestions on leads?

i guess thats what they're officially called?

(i just call it the first half of a vsl or sales letter)

I have an awesome good called great leads?

love it.

I'd love to get some samples, links or books or something.... spoke to a buddy of mine who works for agora, he said they hire very good copywriters and test like 3 leads.

something i never really thought about till testing vsl's really hardcore.
#leads
  • Profile picture of the author Steve The Copywriter
    Hi Dave,

    This might be useful.

    Sales Letters That Sizzle : All the Hooks, Lines,...Sales Letters That Sizzle : All the Hooks, Lines,...


    Steve
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    http://www.warriorforum.com/warriors...right-now.html
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  • Profile picture of the author Andrew Gould
    I think this is the only book specifically on leads:

    Amazon.com: Great Leads: The Six Easiest Ways to...Amazon.com: Great Leads: The Six Easiest Ways to...
    Signature

    Andrew Gould

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  • Profile picture of the author Steve The Copywriter
    Yes, I forgot all about that book.

    It is good and more detailed than the one I mentioned.



    Steve
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    http://www.warriorforum.com/warriors...right-now.html
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  • Profile picture of the author ewenmack
    Howdy Dave, It's been awhile since we've talked on Skype,
    we'll have to do it again soon buddy.

    You might get some insights from outside the internet universe,
    like informercials and hard-core pitching to investors.

    Here's the transcripts from Billy May...

    http://www.warriorforum.com/copywrit...anscribed.html

    You may know Oren Klaff and his book Pitch Anything.

    He took what he learnt from the PUA community
    and used it for pitching investments to investors.

    A typical day for him is bringing in a couple of million worth of investor money.

    He has a set opening and lead in to all his pitches.

    Worth considering.

    Best,
    Ewen

    Originally Posted by davemiz View Post

    anyone have any suggestions on leads?

    i guess thats what they're officially called?

    (i just call it the first half of a vsl or sales letter)

    I have an awesome good called great leads?

    love it.

    I'd love to get some samples, links or books or something.... spoke to a buddy of mine who works for agora, he said they hire very good copywriters and test like 3 leads.

    something i never really thought about till testing vsl's really hardcore.
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  • Profile picture of the author davemiz
    amazing just how short the billy mays stuff is.... its so short.... but i think, selling an actual product is maybe easier than selling 'how to' information.

    still amazing to see how little copy there is.

    i mentioned the book great leads above.... good book.... thanks for the other one....

    ewen, will check out oren's stuff.... haven't gotten to it yet.... i'm just in a VERY VERY difficult market, you need to bring your A game to make it, anyone who's attempted it will tell you.
    Signature

    “Judge your success by what you had to give up in order to get it.”
    ― Dalai Lama XIV

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    • Profile picture of the author Alex Cohen
      Billy Mays relied heavily on demonstration. And within those demonstrations, contrast.

      Also, his enthusiasm was contagious.

      Perfect combination for 2-minute TV commercials.

      Alex
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  • Profile picture of the author DavidG
    Looks good Ewen...

    And you're right Dave... It's all in demonstration.

    Like the "23 cent life saver that surgeons don't tell you about".... something demonstrated in a way anyone going through surgery understands..

    I think when it comes to e-books you should put wild claims that could be turned into smexy bullets... Something Schwartz would do..

    And to build on top of it - add page numbers next to them.

    Actually, in that 23cent package Clayton talks about how you can try the pill and when you pee into a cup you'll see the plaque... so that's actually a pretty good way to demonstrate and give some instant gratification...

    I'm just talking, but let me know what you end up doing.
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  • Profile picture of the author Steve Hill
    Masterton and Forde's "Great Leads" book is useful, and also goes well with AWAI training.

    Another book I've found useful is called "Leads and Conclusions" (Leads & Conclusions (Elements of Article Writing): Marshall J. Cook: 9780898796612: Amazon.com: Books). While positioned as a reference for article leads, the advice is useful wherever a good lead is needed.
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    Learn more - earn more: Books for Copywriters
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