Copywriting the old fashioned way - selling new inventions

Before the advent of the Internet...

Before the days of instant electronic transmissions, before the days of software programs, plugin's, and God only knows what else, copywriters were constantly on the lookout for new products to bring to market.

These could be household products, automotive products, manufacturing products, educational products, disability products, you name it.

If you're a copywriting newbie you could be mistaken for thinking we all only make our money selling the likes of online information products, tutorials, guides, software etc;

However one thing you don't see addressed very often these days is copywriters actively seeking new retail products to sell which have potential mass market appeal.

Every day all around the globe people are inventing new products and not just in the technology arena.

Every day all around the world people are also recycling / upcycling old products on the market and repurposing them for use in new exciting ways.

If you're a copywriter looking for work, the choice of which market to go for, the choices in front of you are staggering - limited only by your imagination. The whole world is full of opportunity everywhere you look.

For example, if you're into sailing and boats in general, look for new products entering the market in the maritime industry.

If you're a stay at home mum and love time saving gadgets which you can use around the home, look out for new household gadgets and inventions.

If you're into helping to make other people's lives easier, perhaps for those suffering disabilities or for the elderly, here is another market you can explore for new inventions or even older inventions which still might have massive appeal in today's market.

If you're into cars and motorsport, again the number of new inventions coming to market globally is very high, could you not find something online which has been invented in the past 12 months or so, a company perhaps who needs help with their marketing, to bring to market their brand new product?

If you're into outdoor pursuits, walking, rambling, mountaineering etc; again do the same.

All of these niches and many, many more are all potential markets waiting for a good copywriter with drive, passion, and excellent written communication and selling skills to come along, approach them and help take their new business up to the next level and beyond.

Just now I did a little search online myself, now check this little product out for example:

JF-UVW1B Influsaber

Not the sexiest name on the planet is it?

What does it do?

It sterilizes household items, for example your mp3 player and whatnot.

Germs from other people can reside on these objects for weeks at a time spreading disease and germs to anyone else coming into direct contact with these items.

It fires an ultraviolet beam at the item, sterilizing it, completely getting rid of the nasties and germs which could cause you to fall ill at any time.

Don't believe there's a great benefit here? Well think about it like this...

In the UK this winter the norovirus is spreading like wildfire across the country. It's thought that at the moment up to 1 million people could be carrying this super bug almost indestructible virus.

What is the norovirus?

It's commonly referred to as the winter vomiting bug. Without warning anyone can fall prey to this super bug. Come into contact with anything which was or is in the possession of someone carrying this virus and chances are you'll go down with it yourself.

It's one of the most, if not the most contagious diseases on the planet with no known cure.

Symptoms can last 2-3 days and start typically when somebody almost without warning will spew their guts up in volatile projection.

These vomiting bouts will continue about once every 15-20 minutes for the duration of the illness (2-3 days). When they suddenly puke up and this splays out everywhere, the germs from the virus come into contact with every surface it contacts and stays there waiting for somebody to come along, touch said item or surface with their hands and so the virus is constantly transmitted.

Resistant to all but the most powerful bleaches the germs can live on a surface for many weeks at a time. Anybody going down with this illness is urged to avoid at all costs contact with any other people, not to visit the doctors surgery, not to see anyone at all for a period of several days.

So you can imagine quite easily as a copywriter how in this present climate of fear of catching this illness, people will be looking for anything which will help them to avoid catching it.

Priced at approximately $125 (USD) this JF-UVW1B Influsaber could be the answer to many peoples prayers.

And this is just one product from millions of available products out there.

If you're a copywriter you really shouldn't be struggling to find work. You shouldn't be struggling to find clients. They are literally all around you. You just need to get off your behind and go look for them.

Whatever your passion is, wherever your interests lie, go research this niche, find out what products and services people are selling in this niche and then position right in front of their eyeballs, with the benefits you uniquely offer as a copywriter, to help take their business up a notch to acquire further business and sales.

It's a win-win-win for everyone bringing your skills to the table.

Don't just think web copywriting either. If you want to test a product first to see what the response is like for any one particular product, take out a full page ad in a specialist magazine pertaining to this niche, write the copy for the product in question, share multiple ways to order and be sure to track your responses from each channel utilized.

Hopefully this thread will inspire a few of you to start taking more proactive action.

Smoking hot,


Mark Andrews