Short or long copy on home page? One factor determines the difference

3 replies
According to Peep Laja, one thing determines whether you should use short or long copy on your home page.

4 Cases Where Short Home Pages Outperformed Long Home Pages | ConversionXL
#copy #determines #difference #factor #home #long #page #short
  • Profile picture of the author cassidywilliams
    This is kickass.

    Originally Posted by Joe Ditzel View Post

    According to Peep Laja, one thing determines whether you should use short or long copy on your home page.

    4 Cases Where Short Home Pages Outperformed Long Home Pages | ConversionXL
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  • Profile picture of the author Daniel Scott
    Cool share, Joe.

    However, just because more people signed up to an email list doesn't necessarily result in more sales, as it depends on the type of lead.

    You probably already know that, but some people here may not, so I figured I'd point it out.

    -Daniel
    Signature

    Always looking for badass direct-response copywriters. PM me if we don't know each other and you're looking for work.

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  • Profile picture of the author Marvin Johnston
    A most interesting post, and thanks for sharing it. It was well worth the time taken to read it AND the comments.

    Like many of the posts I read, it seems like the comments provided a lot of perspective on the whole topic of long vs short copy.

    Marvin
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