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Intriguing article(s) on 2013 marketing trends and content channels

by JRVogt
4 replies
Ran across this first article, and thought it of interest to those looking for marketing channels to apply their copy skills to:

10 Trends to Define 2013 in Marketing- #9 Direct Mail Survives, but not Standalone

Also realized it was part of a larger series on 2013 marketing trends, and you can browse most of those here:

10 Trends to Define 2013 in Marketing

Just more reminders that as technology and marketing techniques continue to evolve, there'll always be a need for writers to actually fill in the gaps! And clients will always need performing copy across all these formats.
#2013 #articles #channels #content #intriguing #marketing #trends
  • Profile picture of the author Steve Hill
    Good links, and thanks for posting them. The information convergence going on in marketing, along with the power of variable print marketing tied in with direct mail and leveraged across other social platforms (as a convergence) is remarkable.

    It brings together entirely new markets to copywriters that are aware and able to develop connected campaigns for clients.
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  • Profile picture of the author Mark Andrews
    Banned
    2013: The Year of Integrated Digital Marketing
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    • Profile picture of the author Steve Hill
      Originally Posted by Mark Andrews View Post

      Thanks, Mark - I'd seen that before. The report summed it up pretty well towards the end:

      "As these seven trends underscore, the growing size and complexity of the digital marketing landscape necessitates an integrated approach. Marketing silos must be torn down; communications processes must be re-worked; long-held paradigms must be shattered. Marketing orthodoxy needs to evolve to meet the formidable challenges of the new techonomy.
      To respond to the higher sophistication and expectation levels of the hyper-connected consumer, businesses need integrated digital marketing

      INTEGRATED DIGITAL MARKETING IN A NUTSHELL
      The philosophy is simple: by establishing a seamless online presence over web, social, and mobile, and conveying relevant messaging promoted on eMail and social, businesses can attract new prospects and stay connected with existing customers."

      To keep up, copywriting needs to be increasingly flexible. In many cases, rather than be considered as a single stand-alone message with a single layout, the copywriter's message needs to fit into an overall consistent consumer approach across many platforms, and also be flexible in terms of presentation.

      For example, today's web content is often required to be in fluid design frameworks so they can be displayed consistently in a variety of user formats. This includes dynamic image resizing and a variety of other techniques. The content itself needs to fit into a larger approach - it's no longer just a web page with a stand-alone message, it's a message that is conveyed in many formats across the organization, with a web page being one of them.

      For many businesses and organizations, keeping up with all these trends is a full-time job. Smaller businesses have to make decisions as to what platforms they want to support, as it often doesn't make business sense to accomodate every available platform. However, it's important to know about and leverage the platforms and tools that do bring in customers.

      Something like real-time location-based time-sensitive marketing might work great for a coffee shop, for example (proximity-based offer of free pastry with coffee purchase in next 30 minutes), whereas for a printing business, online coupons might work better.
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  • Profile picture of the author Corey Geer
    I've heard of the widespread production of mobile ready sites and just how many people are going to be using mobile over desktop websites.

    It's kind of scary to think about that in a few years, the number of people using mobile devices to browse the internet might outnumber desktop users.

    Here are some of the key points I predict for 2013:

    - More and more people will realize that the future of web development is here, which is responsive website design. 990-1,000 pixels used to be the standard in width for websites, but now that more and more people are picking up iPads, iPhones and mobile devices, responsive web design will become more relevant this year (and will continue to grow in further years).

    - Social development will grow as well. I'm not sure where Facebook is headed, what new features they'll implement or if perhaps Myspace will make a come back (it was a rumor).

    - Google will continue it's war on Blackhat SEO and spammers. They've been pretty silent thus far about future Panda/Penguin updates and I have this jittery feeling that they're working on something big... perhaps another huge algorithm that'll send shock waves across the web like Panda did?

    - The growth of the cloud. Cloud hosting has gained more popularity in 2012 because of the security it provides for all of your precious data that you want to protect.

    Also saw this as a recommended read:
    10 Things You Should Never Share On Social Media | Business 2 Community

    I wish I could say I don't see people do that on a daily basis (some of those).
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