Not asking for a free critique - just some feedback!

9 replies
I have studied dozens of books and courses about copywriting, but I still struggle because I wasn't blessed with a large vocabulary like other copywriters, and my grammar and proofreading skills are pathetic, so right now I just need some help from experienced copywriters here on the forum.

If you could tell me if this sales letter is headed in the right direction, then I would appreciate it.

#critique #feedback #free
  • Profile picture of the author TheSalesBooster
    It's so generic, bland and weak.

    What's your USP?

    Also I don't get the correlation between creating products fast and needing a coaching program to do that.

    Are you going to teach them personally how to create products fast? Why would you want to do that?
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  • Profile picture of the author korwil
    From a design standpoint, you need some color. Your headline and the text at the bottom stand out, but they don't make me want to buy.

    If I was looking for something to help me create products, I would be looking for a software or a fast-action guide, not coaching. Coaching would be helpful if I wanted to maximize the sales of my product by offering ways to do that.

    All in all, it is not bad and at least headed in the right direction.
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  • Profile picture of the author verial
    As a professional copywriter, I'm not going to address your copy directly, but will address what you've said with two points:

    1. Vocabulary size does not matter. Most successful copy aimed a general audience is written at a 7th grade level.

    2. Grammar is essential. If you don't have a mastery of grammar, get one before you write any copy. Writing copy without knowing grammar is like going to war without a weapon.
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  • Profile picture of the author LaurieWheeler
    No one is born with a great vocabulary. Vocabulary is cultivated. Your new best friend is a thesaurus. Your next new best friend is your mind, pay attention to the sales letters that you click open, then which ones you actually click "buy". Read that language carefully. That's all there is to it, no big secret.
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    • Profile picture of the author DJL
      As has been alluded to earlier, nobody is "blessed" with a large vocabulary or mastery of grammar, syntax, or spelling.

      The human brain, according to some things I have read on the subject, has evolved an innate facility to acquire language.

      Most of what you know about your native language you absorbed unconsciously from the people around you.

      The best way to improve further is to read lots of good writing, e.g., by such authors as George Orwell, H. L. Mencken, and Bertrand Russell, to name just a few. A quirky favorite of mine is Edward Gibbon.
      Signature

      None are more hopelessly enslaved than those who falsely believe they are free.
      --Johann Wolfgang von Goethe, Elective Affinities (1809)

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  • Profile picture of the author shawnlebrun
    Zero in on WHAT you'll be helping them do.

    Right now, like the sales booster said, you're
    so bland and weak, people will yawn and click away.

    But, if you had something that said...

    "How to Create a Profitable Ebook in 24 Hours or Less"

    "Learn How to Create a Video in One Hour or Less, and
    then Turn Around and Sell it for $47, Over and Over Again"

    Those are just quick examples right off the top of my head,
    but nail down and be ultra-specific as to what you're
    going to show them.

    Be specific to the point where they can
    picture in their mind, all the steps they're
    gonna take. Before people take any action,
    they'll first imagine themselves doing it.

    So, instead of being generic, tell them
    exactly what you'll show them how to do.

    What you'll help them make, how long it
    will take, how much money they can make, etc...

    If I was selling a dog-training course, I wouldn't
    just say "buy my course and I'll show you how
    to train your dog... I'd say...

    "Give me $39.00 and I'll give you 2 DVDs, two CDs,
    and one manual. It will take you 2 hours to go through
    the audio and video material.

    It will take you one hour to go through the printed
    material. You will do 15 minutes of exercises every day
    with your dog. At the end of 15 days, your dog will stop
    biting, will come to you when called, will not run away
    when taken off the leash, and will sit when you say "sit"

    See how much more specific that is than saying "help you
    train your dog"... yet that's what many marketers will say.
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  • Profile picture of the author squadron
    To me, once you get the headline nailed, the rest will follow:

    Here's my quick rewrite:

    Learn how to make your own
    HOT information product that
    makes you cold, hard, cash
    24 hours every day


    But the market will tell you. Get two copy treatments that you like, then split test using solo ads to see what pulls better.
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  • Profile picture of the author DigitalCopyWriter
    It's very ... Eben Pagan.

    As far as I'm concerned, it's bland and unappealing but you are not making any major mistakes either.

    However, you need to mention how you are unique and how you are going to deliver this benefit, since it's a level five market.

    You need to pin-point exactly what are the desired benefits for your prospect since easier, sure-fire may not be exactly what they are looking.

    And you need to understand your prospects a little better. Most folks don't waste time because they can't even begin working on their information product. They don't know how to begin and they are afraid of failing.

    In any case, it's making sense to some point.

    Razvan
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    • Profile picture of the author jobucks
      The copy itself is very generic, what are you selling exactly, it's not clear?

      Personally I think your heading is too long, and it still doesn't tell me anything about what I'm about to read. Tell me how you can solve my specific problem in the heading and do it with a short punch ....this will keep me reading.

      Agree with the poster who said you're missing colour, make it eye catching.

      Sales copy can be hard to master, but it's not impossible. Good grammar and vocabulary can be learned so keep at it!
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