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Women's C-Section Scars

by Ross Bowring
6 replies
My long-suffering wife hurried to show me this link today...

Not because she thought it was a great "ad."

Instead, she felt it summed up her own plight as a stay-at-home mother of three demanding little ones.

This really connected with her. Lots of little details hit home.

The book club wine excuse... comparing c-section scars with other women (!)... and a lot more.

Anyway, just a creative ad approach that I saw connecting in real-time.

The lesson is that when trying to empathize, you gotta really dig for the juicy details of a prospect's inner-world to make them believe you truly, "get them."

For instance, back when I worked at a sucky job, I remember reading a letter that talked about "you pull into the parking lot at your job and you just feel nauseous."

Or something like that, and it really hit home. That was exactly how I felt. This guy "got me."

So, watch this video. It's good fun and a case study in mining for those juicy details.

Welcome To Motherhood | Facebook

--- Ross
#csection #scars #women
  • Profile picture of the author Mario Castelli
    LOL, that was awesome.

    Like an estrogen-filled Jon LaJoie (check out "Everyday Normal Guy" on Youtube if you haven't).
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  • Profile picture of the author arfasaira
    LMAO!

    That's one of the funniest things I've seen in a long time - yup, totally get the C-Section scar comparing thing as I been through it twice...

    As any women with kids on this forum knows, when we mothers get together, we just HAVE to share our birth disasters, puke-filled days and endless nights HOPING the little brats errr I mean Angels will sleep longer than 10 minutes!

    We talk about these things because we feel better knowing someone actually understands what we are going through...and feel grateful for our terrors when we know someone else'd kids are worse than our own

    Men generally are a little less sympathetic (no offence guys!) - typical response is: 'you're not doing anything special that other mothers aren't - so quit complaining.'

    ...or the worst one: 'well, my mother had 10 kids and never complained like you do' at which point you want to strangle them

    Great video!
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  • Profile picture of the author copyassassin
    Originally Posted by Ross Bowring View Post

    For instance, back when I worked at a sucky job, I remember reading a letter that talked about "you pull into the parking lot at your job and you just feel nauseous."

    --- Ross
    Ross,

    I used to work for a high end business management firm.

    The best part of the day was at 10:30 am when we had to take our mandatory 10 minute break. I took a crap, every day at that time.

    My body was on auto-pilot.

    Best part of the day at that job.

    Seriously.

    Adam
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    • Profile picture of the author Ross Bowring
      Originally Posted by copyassassin View Post

      Ross,

      I used to work for a high end business management firm.

      The best part of the day was at 10:30 am when we had to take our mandatory 10 minute break. I took a crap, every day at that time.

      My body was on auto-pilot.

      Best part of the day at that job.

      Seriously.

      Adam
      Thanks for the share Adam :-)

      Corporate Activia.

      --- Ross
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  • Profile picture of the author perlongfiona
    Men generally are a little less sympathetic (no offence guys!)
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