My First 600 Words Are Garbage!
It never fails that the first 600 words or so of every sales letter I've written end up being complete crap!
When I look at a first draft, it's almost become habit now for me to just uncap my Sharpie and reflexively cross a big X through the first page...
I look and say...well - why is I didn't get to what NEEDS to be said until all the way down HERE?! Then suddenly, after scribbling through all the fluff, I've got a natural deck that flows from the headline and the lead in, making it obvious that's where the letter should have started the entire time.
How much more time will I have to spend writing an opening full of fluff and "so what" copy before I start banging out killer openers right from the get-go?
Or is it always like that for some writers as part of the "process" to kind of warm up the writing until the right things begin to click?
Because if I could skip that fluff and get right to the meat right off the bat it would save me a lot of time!
Aspiring copywriters: if you need 1:1 advice from an experienced copy chief, head over to my Phone a Friend page.
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You only get one shot at life - make it awesome.
Everyone else also gets just one crack at it - help make theirs awesome too... or, politely step out of their way.
You only get one shot at life - make it awesome.
Everyone else also gets just one crack at it - help make theirs awesome too... or, politely step out of their way.
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You only get one shot at life - make it awesome.
Everyone else also gets just one crack at it - help make theirs awesome too... or, politely step out of their way.