Is Copy Dead Or Not?
John Graham Seeliger made these comments. I thought I would share them with you:
"About five years ago a photographer colleague put into words what I'd begun to experience: that his clients wanted more but were offering less. I was happy to hear it, because I thought it was just me. Though as we all know, it's been going downhill since then...
"...Companies don't have the budgets they used to, and the market is way more competitive. Also, the consumer base has shrunk as people lose jobs.
"...the trend toward picture-plus-logo-only ads of the last several years has caused large numbers of marcom execs to believe that copy is no longer necessary. And the truth is that the larger part of the market simply DOES NOT READ any more...you only have to look at the spelling, grammar, structure and content of Facebook/YouTube/Twitter/Comment posts to recognize the state of your audience today."
What do you fellow copywriters think of his comments. Regarding videos, I believe that is happening, as more and more sites are using video to present their products.
But is copywriting dead? Is it unnecessary? What do you think?
-----------------------------------------------------------
Harry Husted
http://www.creatingwords.com
With 20+ yearsâ experience, I can help YOU stop struggling to stand out, with a more dynamic marketing message, SEO, an attention-getting e-book, or a catchy jingle of your own to reel in those prospects.
- Jack Trout
-----------------------------------------------------------
Harry Husted
http://www.creatingwords.com
With 20+ yearsâ experience, I can help YOU stop struggling to stand out, with a more dynamic marketing message, SEO, an attention-getting e-book, or a catchy jingle of your own to reel in those prospects.
- Jack Trout
-----------------------------------------------------------
Harry Husted
http://www.creatingwords.com
With 20+ yearsâ experience, I can help YOU stop struggling to stand out, with a more dynamic marketing message, SEO, an attention-getting e-book, or a catchy jingle of your own to reel in those prospects.
The Most Bad-Ass Tax Reduction Strategist for Internet Marketers who HATE paying taxes. See my happy clients
-----------------------------------------------------------
Harry Husted
http://www.creatingwords.com
With 20+ yearsâ experience, I can help YOU stop struggling to stand out, with a more dynamic marketing message, SEO, an attention-getting e-book, or a catchy jingle of your own to reel in those prospects.
We Bring Business to Business
-----------------------------------------------------------
Harry Husted
http://www.creatingwords.com
With 20+ yearsâ experience, I can help YOU stop struggling to stand out, with a more dynamic marketing message, SEO, an attention-getting e-book, or a catchy jingle of your own to reel in those prospects.
-----------------------------------------------------------
Harry Husted
http://www.creatingwords.com
With 20+ yearsâ experience, I can help YOU stop struggling to stand out, with a more dynamic marketing message, SEO, an attention-getting e-book, or a catchy jingle of your own to reel in those prospects.
-----------------------------------------------------------
Harry Husted
http://www.creatingwords.com
With 20+ yearsâ experience, I can help YOU stop struggling to stand out, with a more dynamic marketing message, SEO, an attention-getting e-book, or a catchy jingle of your own to reel in those prospects.
The Most Bad-Ass Tax Reduction Strategist for Internet Marketers who HATE paying taxes. See my happy clients
The Most Bad-Ass Tax Reduction Strategist for Internet Marketers who HATE paying taxes. See my happy clients