Matt Furey's Emails That Changed The World of Direct Marketing

Jason,

I can't find any products Matt Furey sells that aren't about health and fitness. I emailed him about two weeks ago asking if he still sold marketing related products. No reply.

Marc

Just to give you sorta the "Scoop" on how emails work... ALWAYS leave your reader hanging.

You have to make your emails like a show... where you provide enough skin for them to learn something yet leave a loop in there for them to want more.

Just like "LOST" or "Grey's Anatomy" and "Madmen"...

I guess if you're looking for more micro techniques then I understand... just know it's not as complicated. Many have said already that you don't need to learn anything from Gary Halbert, Clayton, Eugene... "just read the classics"...

When it comes to email... the same thing applies.

Ben Settle is similar I think... he's an emailing genius and you can learn a lot just getting on that guy's list.

I took Matt's email course and many of his other marketing courses
back in the early 2000's.

A few here have mentioned his formula... which really is nothing
more than telling an engaging story, while at the same time,
offering in-depth, valuable, applicable content.

And then, towards the end, Matt subtly weaves in the sales
pitch, and then further strengthens the pitch with the P.S.

I've done email marketing for almost 12 years, and Matt's
method, by far, has been the most profitable with my
lists.

Ben Settle does have a great email course, his emails are
much more comical and some could say "PC incorrect"

He actually tries to "repel" some of his readers, so he's
able to get a fan following that's more rabid and "with him"

But nonetheless, pure genius.

I personally have preferred Matt's style of offering
a ton of content, woven into a story, then segueing
into a slight sales pitch... that has proven to work
best for me.

The biggest problem I see with almost all email marketing,
it's that they try too hard to sell and don't offer enough
value.

What the hell's the point of having a huge list is your
readers are always thinking "well, i wonder what's being
pitched today"

Give me a smaller, more rabid and appreciative list any
day.

But yes, Matt's emails are some of the best I've
ever read... because they're just so full of content
and valuable info... which isn't done on accident.

His best course on emails is the Emperor of email. I think that's what it's called.

I remember the ad for it. I didn't have the money at the time and missed out.

It was $997.