10 {{ upvoteCount | shortNum }}
10 {{ upvoteCount | shortNum }}

Who Else Wants to Create a Killer Headline?

by PaulintheSticks
8 replies
Do you think the "who else wants to" headlines still work well? Or have they lost their effectiveness? I never really understood why they worked well in the 1st place.
#create #headline #killer
  • Profile picture of the author Corey Geer
    Originally Posted by PaulintheSticks View Post

    Do you think the "who else wants to" headlines still work well? Or have they lost their effectiveness? I never really understood why they worked well in the 1st place.
    It's kind of like the

    "I'm about to show you"
    "You're about to discover"
    "Would you like to"

    They're so over-used but yet they work so well. The majority of people are simple-minded and simple things work on simple minds

    You see, i don't like the "who else wants to", I believe addressing them as an individual is much better. Asking "Would you like to" is a lot better. It gives them the feeling of individualized attention and makes them feel important for some psychological reason.

    As I said.. simple things work on simple people.
    Signature

    Skype: Coreygeer319

    {{ DiscussionBoard.errors[7606900].message }}
    • Profile picture of the author Mark Andrews
      Banned
      [DELETED]
      {{ DiscussionBoard.errors[7607867].message }}
      • Profile picture of the author PaulintheSticks
        Originally Posted by Mark Andrews View Post

        Don't ever think all of your target market is 'simple' in the head.
        Yes, by all means keep your written sales language as simple as possible but don't ever under-estimate your niche markets intelligence. People are a lot more sophisticated and aware today than you give them credit for.
        Treat everyone like an idiot and chances are you'll be hurting your conversion rate.
        Wow, Mark. Did you have a bad day or what?

        I have no idea how asking if a headline is effective is assuming people aren't sophisticated and aware and treating them like an idiot and simple in the head.

        Actually, I wasn't even planning on using the headline. I was just curious if it was still effective and why.
        Signature
        {{ DiscussionBoard.errors[7607955].message }}
  • Profile picture of the author mgreener
    It's about being a part of a group and voluntarily and consciously excluding yourself if you don't do what "everyone else" is doing. It will work for as long as people want to belong.
    Signature
    2 Free Pro List Building Templates - Turbocharge Your Opt Ins
    {{ DiscussionBoard.errors[7607904].message }}
  • Profile picture of the author Ross Bowring
    Who knows until you test it.

    --- Ross
    {{ DiscussionBoard.errors[7608042].message }}
  • Profile picture of the author mgreener
    If I may play the peacekeeper, it's the middle of January, people get irritable in the winter. Paul, Mark was responding to a different comment...

    Hug it out guys!
    Signature
    2 Free Pro List Building Templates - Turbocharge Your Opt Ins
    {{ DiscussionBoard.errors[7608522].message }}
  • Profile picture of the author ERPLeadsWriter
    Originally Posted by PaulintheSticks View Post

    Do you think the "who else wants to" headlines still work well? Or have they lost their effectiveness? I never really understood why they worked well in the 1st place.
    I feel like I'm over-analyzing but if you're really wondering why these worked in the very, very first place is maybe because they still sounded fresh.

    Today it's commonly used. I'm starting to recall that other thread here about cliches. Maybe that's one reason why they don't seem so effective.
    Signature
    {{ DiscussionBoard.errors[7608910].message }}
  • Profile picture of the author Matt Ausin
    I don't think I've ever used it in a 'production' piece (for what it's worth).

    But I've found if I'm sitting in front of my computer... the cursor is blinking... and no words are coming out...

    I vow to write the stupidest headline ever just to get started.

    "Who else wants to..." is a great start. It forces me to think of the biggest benefit and how to put it right for my audience.

    It's not perfect, right? But at least it got me started.

    Then I write more headlines and just pick the one I like best. (Never, ever it has been the "who else" one, but then again, as Ross B correctly pointed out, you never know until you test.)
    {{ DiscussionBoard.errors[7609106].message }}

Trending Topics