Throwing Bricks Through Windows. . .Barely Legal
how many tabs do you have open?
How many things are you doing all
at once?
Are you checking your Facebook
notifications, are you tweet watching,
are you scanning through your emails,
are you on some game site, are you
on this forum reading through several
threads and the special offer section,
are you on instagram straight flexing,
GRRR, all at the same time?
Well if you answered yes to more
than two of these questions, then
you have ADD.
Yippy-Ki-Yae Hee-Hooo, let's go on a
quick ride partner.
I want to breakdown what I'm getting
at here. . .
You see doc, you are doing a thousand
things at once when you're online, so
can you even imagine what your
potential customer is doing?
They are not concerned with your
sales message, they are not checking
their email to see if you sent them
another offer to spend money on.
No they are stuck in this zombie
mode and multi-tasking.
Yes, their attention is distracted by
everything that they see online. So
your goal with your sales letter is to
get their attention, right?
Right!
Now how in the flipping flop do you get
them to stop look listen and read just
what the fudge it is that you have to
say.
And simple enough, the best way I've
learned how to do this is by. . .
Throwing a brick through their living
room window!
What would you do if you were at home
sitting on the couch, and glued to the tube.
When all of a sudden, you heard the glass
shatter, and you saw a giant brick soaring
from the outter world into your inner world?
You'd probably be shocked and ready to
sh*t your very own brick. The point is,
your attention would then belong entirely
to that brick and trying to figure out just
where the damn thing came from, and who
on god's green earth threw it...
This is the ideal situation that you want to
create when marketing your products online.
Once you can get their full attention, then
it will be much easier to get them to take
action and buy your product, or opt in to
your list, or register for your special offer,
or whatever you're looking to do.
Gather your bricks bucko, and get ready,
aim, and throw bricks through your
prospects windows!
High-Ho-Silver! AWAYYYYYY,
Michael
Skype: Coreygeer319
Aspiring copywriters: if you need 1:1 advice from an experienced copy chief, head over to my Phone a Friend page.
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