There are plenty of theories about why certain sales copy turns readers into customers. Each piece of copy has the same objective but will go about it in a different way. I feel that every piece of copy also has one main selling point. Whether it's a low price, the novelty or exclusivity of a product or the ability to receive said product immediately, there is always one thing which tips the scales and makes the reader buy what you are selling.
I would love to hear what you guys think is the most important factor in the buying decision. What do you think is the last piece of the puzzle, the last bit of weight that tips those scales? If your reader is on the fence, what pushes them over to the other side?
I look forward to the responses, discussions on this sub-forum are always quite lively.
I'm working on creating a Fairly expensive weight loss course in my Niche of health/weight loss. Catering to women over the age of 40. Need some ideas in what to include. Course design, bonuses etc. I already have my funnel set up and really need to get the final course created. Price range i'm looking at is around $997.
So I decided to take this internet marketing seriously and just after 3 hrs of setting up a campaign I got my first sale below. I will be watching to see if I get any more sales, am so excited! A piece of advice would be just to take any kind of action, which is what I did.
Here are just some few details about the campaign;
Banner advertising with some free credits I had at a website.