There are plenty of theories about why certain sales copy turns readers into customers. Each piece of copy has the same objective but will go about it in a different way. I feel that every piece of copy also has one main selling point. Whether it's a low price, the novelty or exclusivity of a product or the ability to receive said product immediately, there is always one thing which tips the scales and makes the reader buy what you are selling.
I would love to hear what you guys think is the most important factor in the buying decision. What do you think is the last piece of the puzzle, the last bit of weight that tips those scales? If your reader is on the fence, what pushes them over to the other side?
I look forward to the responses, discussions on this sub-forum are always quite lively.
I think it's nice to hear success stories on here so I thought I would post mine.
I didn't know much about making money online but did a ton of research and finally ended up with a profitable business. I already have a successful career, but my entrepreneurial spirit won't let me just work quietly, I knew there had to be a way I could start making additional money in my spare time. I looked into email marketing, CPC/CPA, affiliate etc but none of those seemed like they would have the payout I was looking for for the time required and there didn't seem to be any real clear cut route to go.
I have a couple of good testimonials from my offline work but I need to put something in my overview on FREELANCER.com. But the problem is that I think they might come up as scammy or made up as they don`t come from FREELANCER.com or at least that`s what I`m thinking what are your thoughts?