There are plenty of theories about why certain sales copy turns readers into customers. Each piece of copy has the same objective but will go about it in a different way. I feel that every piece of copy also has one main selling point. Whether it's a low price, the novelty or exclusivity of a product or the ability to receive said product immediately, there is always one thing which tips the scales and makes the reader buy what you are selling.
I would love to hear what you guys think is the most important factor in the buying decision. What do you think is the last piece of the puzzle, the last bit of weight that tips those scales? If your reader is on the fence, what pushes them over to the other side?
I look forward to the responses, discussions on this sub-forum are always quite lively.
Some warriors think that is very important to make a clear difference between a copywriter, content writer, and writer. Honestly, I thought it wasn't such a big deal. Then, after seeing that this question repeats itself more than once in a few threads, I decided to pay attention to it. It turns out that you think you know, at least this was the case with me, but actually you don't. So, I did a little bit a research about it.
A writer is a general term. Hope we can all agree about it. As soon as we associate money and sales with the writing we enter the copywriting zone. I used this formula, which helped me to better understand this semantics gymnastics. Let's see how accurate it is:
When I am writing a strategy for a client’s new website or developing some online marketing for clients I often keen to find out what some of their competitors are using for their keywords.
While I would usually use Google Keyword Planner, a colleague of mine has shared a few other options which I’d love to get some feedback on from you.
I am using Adwords to drive traffic to a webinar registration landing page. The ad's been running for three days. Here's the pertinent info:
- The ad is being shown across a set of nine keywords, and the average clickthrough rate is currently 10.65 percent. It ranges from 26.67 percent to zero percent.
I listed Constative.com for sale to afford me time and resources to build Palness.com. I had in mind to sell at 70k or something around that figure. Brokers evaluated it to worth $90k - $105k but I don't want to wait too long to sell.
The site receives 150k users monthly with up to 400k page views. All the traffic comes from Google search. The niche is celebrity news and current affairs. The website currently has over 2,000 green articles.