A Formula for Copywriting Success
I have always been wondering: is there a formula for copywriting success?
Interesting question, isn't it?
As you know, there are so many different ways of maximizing your marketing results. There are hundreds of proven strategies, approaches and solutions, that have been adopted by many copywriting professionals.
Still, there is no clear-cut path to success.
When you initiate a marketing campaign for a new product or service, you don't know for sure what is going to happen, even if you call yourself
a guru. Quite often, marketing is a gamble. Or a mystery...
You don't know for sure how your target audience will react to your sales presentation and what your return on investment is going to be. It is always hard to predict an outcome. Besides, what works
for some people, does not necessarily work for others.
Of course, you can model someone else's successful tactics. You can imitate your role models , well-known copywriters, entrepreneurs or even
celebrities. But always remember that when it comes to marketing, a lot of different elements come into place. Economic conditions change constantly and technology continues to evolve, presenting new challenges and opportunities for all of us. What seems like a great idea today, may lose its appeal in the near future.
Certain strategies that proved to be effective in the past, might have a lesser impact on your bottomline today. What does THAT mean?
It means that you can no longer rely on the same methods to build your business. You should constantly brainstorm, develop your creativity and and stay current on all the latest developments. Use your creativity and resourcefulness to stay above the clutter, rely on your instincts and always do the testing. Dare to be different! Don't forget that "hype-infested" phrases that worked in the past, my deter many of your potential clients from hiring you.
William Cato
Sit Down, Have A Cup Of Coffee
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