In the United States, we learned the names of Bencivenga (TM), Makepeace, Schwartz, Ogilvy, Kennedy, Halbert, and many others.
In Europe, one name stood above them all - Christian Godefroy.
Every time I put out an NLP product, I received an order from Christian. Sometimes, he liked my copy so much he ordered twice!
We began an exchange of emails and one day, I got an email that he was visiting Florida and he would like to visit me.
I never published the videos (I believe I have more some place) but this is a short glimpse of one of the greatest copywriters who ever lived.
When I published my latest NLP product - Connecting With Stories - I was not surprised to see Christian's order.
I was shocked to discover of his passing recently and wanted to share this with you.
Rest in peace Christian.